Saudi Arabia FIFA World Cup, Manga Arabia to publish ‘Road To 2034’ special manga

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The manga will be available in Japanese, English and Arabic. (Supplied)
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The manga will be available in Japanese, English and Arabic. (Supplied)
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Updated 10 October 2024
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Saudi Arabia FIFA World Cup, Manga Arabia to publish ‘Road To 2034’ special manga

  • Special edition manga is part of SAFF’s efforts to build on the excitement as the Kingdom prepares to host the first 48-team FIFA World Cup held in a single nation
  • Partnership highlights Saudi Arabia’s ambition to celebrate its culture and legacy as part of its FIFA World Cup bid

DUBAI: The Saudi Arabia 2034 FIFA World Cup has entered a partnership with Saudi Research and Media Group’s Manga Arabia to release a special edition manga titled “Road to 2034” which aims to capture the imagination of young football fans and manga enthusiasts around the world.

The manga is a part of the Saudi Football Federation’s efforts to build on the excitement as the Kingdom prepares to host the first 48-team FIFA World Cup held in a single nation. Available in Japanese, English, and Arabic, it will be released both in print and digitally. 

The partnership highlights Saudi Arabia’s ambition to celebrate its culture and legacy as part of its FIFA World Cup bid, offering an opportunity to connect with youth across the world.

The collaboration also emphasizes the desire to inspire the next generation of young footballers to pursue their dreams through the powerful medium of storytelling.

The announcement falls on the same day as the World Cup 2026 qualifier match between Saudi Arabia and Japan, which is taking place at the King Abdullah Sports City Stadium. 

“Our bid unites our nation through a passion for the beautiful game and is powered by the dreams and ambitions of over 32 million people,” Hammad Albalawi, head of the Saudi Arabia FIFA World Cup, said. “Through this manga, we are showing how our dream towards hosting the FIFA World Cup in ten years’ time is about inspiring future generations.

“We want to ensure we leave behind a lasting legacy. This partnership is a testament to our commitment to engaging our young population — 63 percent of which are under 30 — in ways that resonate with their interests while also showcasing and utilizing Saudi Arabia’s rich cultural heritage on the global stage,” he added.

Rashid Al-Rashed, CEO of SRMG, also emphasized the importance of the partnership, saying it resonates with future generations, empowers local talents and promotes storytelling.  

Manga Arabia’s General Manager and Editor-in-Chief Essam Bukhary shared that the partnership highlights the Kingdom’s position in sports globally with the help of young Saudi talents, adding that the manga industry plays a huge role in society as it inspires future generations. 


Kawthar Al-Atiyah: ‘My paintings speak first to the body, then to the mind’ 

Updated 19 December 2025
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Kawthar Al-Atiyah: ‘My paintings speak first to the body, then to the mind’ 

  • The Saudi artist discusses her creative process and her responsibility to ‘represent Saudi culture’ 

RIYADH: Contemporary Saudi artist Kawthar Al-Atiyah uses painting, sculpture and immersive material experimentation to create her deeply personal works. And those works focus on one recurring question: What does emotion look like when it becomes physical?  

“My practice begins with the body as a site of memory — its weight, its tension, its quiet shifts,” Al-Atiyah tells Arab News. “Emotion is never abstract to me. It lives in texture, in light, in the way material breathes.”  

This philosophy shapes the immersive surfaces she creates, which often seem suspended between presence and absence. “There is a moment when the body stops being flesh and becomes presence, something felt rather than seen,” she says. “I try to capture that threshold.”  

Al-Atiyah, a graduate of Princess Nourah bint Abdulrahman University, has steadily built an international profile for herself. Her participation in VOLTA Art Fair at Art Basel in Switzerland, MENART Fair in Paris, and exhibitions in the Gulf and Europe have positioned her as a leading Saudi voice in contemporary art.  

Showing abroad has shaped her understanding of how audiences engage with vulnerability. “Across countries and cultures, viewers reacted to my work in ways that revealed their own memories,” she says. “It affirmed my belief that the primary language of human beings is emotion. My paintings speak first to the body, then to the mind.” 

Al-Atiyah says her creative process begins long before paint touches canvas. Instead of sketching, she constructs physical environments made of materials including camel bone, raw cotton, transparent fabrics, and fragments of carpet.  

“When a concept arrives, I build it in real space,” she says. “I sculpt atmosphere, objects, light and emotion before I sculpt paint.  

“I layer color the way the body stores experience,” she continues. “Some layers stay buried, others resurface unexpectedly. I stop only when the internal rhythm feels resolved.”  

This sensitivity to the unseen has drawn attention from international institutions. Forbes Middle East included her among the 100 Most Influential Women in the Arab World in 2024 and selected several of her pieces for exhibition.  

“One of the works was privately owned, yet they insisted on showing it,” she says. “For me, that was a strong sign of trust and recognition. It affirmed my responsibility to represent Saudi culture with honesty and depth.”  

Her recent year-long exhibition at Ithra deepened her understanding of how regional audiences interpret her work.  

'Veil of Light.' (Supplied) 

“In the Gulf, people respond strongly to embodied memory,” she says. “They see themselves in the quiet tensions of the piece, perhaps because we share similar cultural rhythms.”  

A documentary is now in production exploring her process, offering viewers a rare look into the preparatory world that precedes each canvas.  

“People usually see the final work. But the emotional architecture built before the painting is where the story truly begins,” she explains.  

Beyond her own practice, Al-Atiyah is committed to art education through her work with Misk Art Institute. “Teaching is a dialogue,” she says. “I do not focus on technique alone. I teach students to develop intuition, to trust their senses, to translate internal experiences into honest visual language.”  

 'Jamalensan.' (Supplied) 

She believes that artists should be emotionally aware as well as technically skilled. “I want them to connect deeply with themselves so that what they create resonates beyond personal expression and becomes part of a cultural conversation,” she explains.  

In Saudi Arabia’s rapidly growing art scene, Al-Atiyah sees her role as both storyteller and facilitator.  

“Art is not decoration, it is a language,” she says. “If my work helps someone remember something they have forgotten or feel something they have buried, then I have done what I set out to do.”