AUSTIN: Facebook, one of the original social media networks, has become known as the platform of parents and grandparents, while young adults take up photo and video apps like Instagram and TikTok.
Meta, the company that owns Facebook, is setting out to change that.
While Facebook was originally centered on helping users stay in touch with family and friends, the future lies in helping people expand their networks and make new connections, which lines up with how younger generations use the service, said Tom Alison, head of Facebook at Meta.
“We see young adults turn to Facebook when they make a transition in life. When they move to a new city, they’re using Marketplace to furnish their apartments. When they become parents, they’re joining parenting groups,” Alison said during an interview in Austin, Texas, ahead of an event on Friday with content creators.
During the event, Facebook announced two new tabs called Local and Explore, currently being tested in select cities and markets and which aggregate content from across the platform. The Local tab shows users nearby events, community groups and local items for sale, and the Explore tab recommends content based on a user’s interests.
An increased focus on young adults will be key to bringing in new users as Facebook faces vast competition for their attention. Short-form video app TikTok has 150 million users in the US and is wildly popular among Gen Z, prompting Meta to introduce its copycat product called Reels in 2021.
Young adults on Facebook spend 60 percent of their time watching videos and more than half watch Reels daily. The company said it would also roll out an updated video tab in coming weeks that collects short-form, live and longer videos in one place.
Facebook’s dating feature, launched in 2019 and which lets users flip through suggested profiles, has seen a 24 percent year-over-year increase in conversations started among young adults in the US and Canada, the company said.
At the pop-up event in Austin, a small booklet summed up the platform’s positioning for the future: “Not your mom’s (Facebook),” the title read.
Facebook seeks to attract young adults with new community, video features
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Facebook seeks to attract young adults with new community, video features
- Facebook announced two new tabs called Local and Explore that would help people expand their networks and make new connections
Media ministry’s Konoz wins 6 gold awards
- “The Destination” showcases the developments witnessed in Saudi Arabia over the past few years across political, economic, medical, sports, cultural, media and artistic fields
RIYADH: The Konoz Saudi Arabia initiative, one of the Ministry of Media’s programs, achieved a global milestone by winning six gold awards at the AVA Digital Awards for its documentary film “The Destination.”
Awards were given for documentary, film, editing, informational, cinematography and directing.
With the achievement, the film’s total awards since its release have risen to 13, in addition to receiving three international commendations, bringing the initiative’s overall tally to more than 50 local and international awards.
“The Destination” showcases the developments witnessed in Saudi Arabia over the past few years across political, economic, medical, sports, cultural, media and artistic fields. The film highlights the steady and accelerated steps toward realizing Saudi Vision 2030 and the Kingdom’s transformation into a global destination.
The documentary is currently available on the Shahid and stc tv platforms, in addition to being screened onboard Saudia flights. It combines creative footage drawn from trusted media sources covering events across the Kingdom with exclusive interviews featuring experts and specialists in the fields addressed by the film.
To date, the documentary has surpassed 10 million views across various platforms.
The AVA Digital Awards are among the most prestigious international awards, established in the US nearly 19 years ago. The awards aim to honor excellence in planning, directing, design and production across digital campaigns, audio and video production, website development, and social-media marketing and engagement.
