Diriyah exhibition focuses on Saudi countryside

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Updated 01 October 2024
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Diriyah exhibition focuses on Saudi countryside

RIYADH: The Diriyah governorate, under the patronage of Environment Minister Abdulrahman Al-Fadhli, is to host the Reef Valley Exhibition at the Diriyah Biennale on Sept. 25-26 to highlight the economic, cultural, and tourism significance of Saudi Arabia’s countryside.

Organized by the Sustainable Agricultural Rural Development Program, the exhibition aims to challenge stereotypes about rural life and showcase experiences that  demonstrate a deep passion for agriculture.

It also underscores the vital role of Saudi farmers in achieving Vision 2030’s objectives, while highlighting the program’s pivotal role in the development and improvement of the countryside.

Pavilions representing the sectors and supported by the program will display aromatic plants, rainfed crops, coffee, fruit, and honey.

The exhibition targets entities involved in agriculture and rural development, including government agencies, specialists and decision-makers, as well as program beneficiaries and the general public.

The program seeks to improve the quality of life in Saudi Arabia’s countryside by developing various sectors; providing training for young people; supporting projects to improve income; assisting small farmers and producers; and empowering rural women.


What makes the Taif Rose such a precious fragrance product?

Perfume artisan involvement aligns with Jazan Festival’s initiative repositioning traditional crafts as dynamic. (SPA)
Updated 09 January 2026
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What makes the Taif Rose such a precious fragrance product?

  • These farms produce nearly 550 million roses annually, all harvested during a brief season of no more than 45 days, from early March to the end of April

TAIF: Taif roses, renowned for their exceptional aroma and the meticulous care required in cultivation, harvesting, and processing, are among the Kingdom’s most valuable natural perfume products and stand out as prominent agricultural and cultural symbols deeply connected to the region’s heritage and tourism.

Taif rose farms, numbering over 910 and spread across Al-Hada, Al-Shafa, Wadi Muharram, Al-Wahat, Al-Wahit, and Wadi Liya, are home to approximately 1,144,000 rose bushes covering about 270 hectares of agricultural land. 

FASTFACT

Taif rose farms, numbering over 910 and spread across Al-Hada, Al-Shafa, Wadi Muharram, Al-Wahat, Al-Wahit, and Wadi Liya, are home to approximately 1,144,000 rose bushes covering about 270 hectares of agricultural land.

These farms produce nearly 550 million roses annually, all harvested during a brief season of no more than 45 days, from early March to the end of April.

This harvest yields around 20,000 tolas of Taif rose oil. Producing a single tola requires approximately 12,000 roses, which are picked manually at dawn and distilled within 24 hours to preserve the purity and quality of the scent before reaching the market.