Harris set to launch historic digital ad campaign as election approaches

Harris has expanded her lead over Republican nominee Donald Trump by an additional 1 percentage point, bringing her total advantage to 4 percent. (AFP/File)
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Updated 02 September 2024
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Harris set to launch historic digital ad campaign as election approaches

  • Democratic presidential candidate plans to spend $370 million in the next 2 months in largest ad campaign ever

LONDON: Kamala Harris is gearing up to launch the largest digital ad campaign in American political history, according to a report by the Financial Times on Sunday.

The Democratic presidential candidate has earmarked $370 million for advertising in the crucial period between early September and the US election in November.

Of this, $170 million is allocated for television ads across the nation, including key battleground states, while a significant $200 million is dedicated to digital advertising.

Harris campaign representatives confirmed on Sunday that they are “on pace to spend more on digital persuasion media than any political organization ever.

“These reservations are centered around early investments in the most sought out publishers and platforms like Hulu, Roku, YouTube, Paramount, Spotify and Pandora.”

“In making these early reservations, the campaign has secured the most premium inventory, locked in significantly more efficient pricing, and reserved before Trump and his allied groups had a chance to,” they said.

According to the latest Reuters/Ipsos poll published on Thursday, Harris has expanded her lead over Republican nominee Donald Trump by an additional 1 percentage point, bringing her total advantage to 4 percent.

Harris also leads in four out of seven battleground states, buoyed by a significant increase in enthusiasm among Democratic voters in recent weeks.

Jen O’Malley Dillon, the chair of Harris’ campaign, described the ad buy as part of a broader strategy to gain a “strategic advantage” on both the airwaves and online battlefronts, with plans to also purchase ad slots on Fox News.

Earlier in August, the Harris campaign announced a “significant eight-figure investment” in national TV placements, noting that these spots are less likely to be crowded with back-to-back political ads, a common issue as election day nears.

These latest reservations come on top of an already massive $150 million ad blitz across seven swing states, underscoring the campaign’s commitment to securing every possible voter in the upcoming election.


To infinity and beyond: Grendizer’s 50 years of inspiring Arabs

Updated 27 December 2025
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To infinity and beyond: Grendizer’s 50 years of inspiring Arabs

  • ⁠ ⁠50 years after its creation, the Grendizer anime series continues to capture Arab imagination
  • ⁠ ⁠⁠Arab News Japan speaks to creator Go Nagai, Middle Eastern fans and retells the story behind the UFO Robot tasked with protecting our planet

LONDON: Few cultural imports have crossed borders as unexpectedly, or as powerfully, as Grendizer, the Japanese giant robot that half a century ago became a childhood hero across the Arab world, nowhere more so than in Saudi Arabia.

Created in Japan in the mid-1970s by manga artist Go Nagai, Grendizer was part of the “mecha” tradition of giant robots. The genre was shaped by Japan’s experience during the Second World War, and explored themes of invasion, resistance and loss through the medium of science fiction.

But while the series enjoyed moderate success in Japan, its true legacy was established thousands of kilometers away in the Middle East.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. (Supplied)

The anime “UFO Robot Grendizer” arrived on television in the region in 1979, dubbed into Arabic and initially broadcast in Lebanon during the Lebanese civil war. The story it told of the heroic Duke Fleed, a displaced prince whose planet had been destroyed by alien invaders, struck a chord with children growing up amid regional conflict and occupation by Israel.

Its themes of defending one’s homeland, standing up to aggression and protecting the innocent were painfully relevant in the region, transforming the series from mere entertainment into a kind of emotional refuge.

Much of the show’s impact came from its successful Arabization. The powerful Arabic dubbing and emotionally charged voice-acting, especially by Lebanese actor Jihad El-Atrash as Duke Fleed, lent the show a moral gravity unmatched by other cartoons of the era.

While the series enjoyed moderate success in Japan, its true legacy was established thousands of kilometers away in the Middle East. (Supplied)

The theme song for the series, performed by Sami Clark, became an anthem that the Lebanese singer continued to perform at concerts and festivals right up until his death in 2022.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. For many, it was not only their first exposure to anime, it also delivered lessons on values such as justice and honor.

Grendizer was so influential in the region that it became the subject of scholarly research, which in addition to recognizing the ways in which the plight of the show’s characters resonated with the audience in the Middle East, also linked the show’s popularity to generational memories of displacement, particularly the Palestinian Nakba.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. (Supplied)

Half a century later, “Grendizer” remains culturally alive and relevant in the region. In Saudi Arabia, which embraced the original version of the show wholeheartedly, Manga Productions is now introducing a new generation of fans to a modernized version of the character, through a video game, The Feast of The Wolves, which is available in Arabic and eight other languages on platforms including PlayStation, Xbox and Nintendo Switch, and a new Arabic-language anime series, “Grendizer U,” which was broadcast last year.

Fifty years after the debut of the show, “Grendizer” is back — although to a generation of fans of the original series, their shelves still full of merchandise and memorabilia, it never really went away.

 

Grendizer at 50
The anime that conquered Arab hearts and minds
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