ALULA: The Royal Commission for AlUla launched the second annual AlUla Honey Season on Friday at Al-Manshiyah Farmers’ Market, reflecting its continued approach to developing AlUla’s agricultural ecosystem and strengthening its position as a productive agricultural hub for a wide range of products.

The two-day event is part of Khayrat AlUla Seasons — a series of successive agricultural seasons launched over a year including the Summer Fruits Season, AlUla Dates Season and AlUla Citrus Season.

AlUla Honey Season serves as an interactive platform to highlight the quality of AlUla’s agricultural products, offering visitors and interested parties the opportunity to explore production processes and support local producers, empowering producer families and strengthening agricultural value chains.

Khayrat AlUla Seasons also provide visitors with the opportunity to discover the governorate’s agricultural diversity and seasonal products through a cultural and agricultural experience that connects people, place and agricultural heritage, reinforcing AlUla’s position as a distinguished agricultural destination.