Heinz launches robotic snack dipper at Esports World Cup

Visitors to the Esports World Cup can experience the future of snacking at the Heinz booth.
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Updated 19 August 2024
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Heinz launches robotic snack dipper at Esports World Cup

US food processing company Heinz, popular for its ketchup, has released a “revolutionary” solution tackling gamers’ love for snacking. Research showed that 90 percent of gamers struggle with snacking while playing. In comes Heinz, launching the robotic snack dipper “Hum Hum” at the Esports World Cup — the world’s biggest gaming festival in Saudi Arabia, feeding into gamers’ irrational love for dipping their snacks in sauces. The game-changing device taps directly into that passion, built on the insight that 75 percent of gamers wish they could eat while playing — a near-impossible feat when their hands are busy looting, conquering, and surviving challenges.

The Hum Hum was designed using a state-of-the-art mechanical hand that dips and feeds gamers while they play. It is triggered by pedals to ensure gamers neither never stay off their controls nor their snacks, with future versions holding promise to recognize voice commands and even face recognition.

Commenting on the launch, Passant El-Ghannam, head of marketing at Kraft Heinz MEA, said: “We know that 75 percent of Heinz lovers wish they can dip sauces while gaming. Hum Hum is our irrational act of love to our gamer consumers’ irrational love for Heinz. It is our gift to the gaming community because every gaming session deserves to be saucy, and of course, uninterrupted.”

Visitors to the Esports World Cup can experience the future of snacking at the Heinz booth, where Hum Hum is on full display for gamers and fans to witness how this ingenious device works.


Cyberani achieves major milestone in 2025 MITRE ATT&CK evaluation

Updated 23 December 2025
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Cyberani achieves major milestone in 2025 MITRE ATT&CK evaluation

Cyberani by Aramco Digital, a leading provider of cybersecurity services and solutions, announced a significant achievement in the 2025 MITRE ATT&CK evaluations. The company successfully passed all assigned cybersecurity assessments and scored exceptional marks in detecting seven core attack tactics within the MITRE ATT&CK framework. These include 100 percent in collection tactics, 100 percent in credential access, 100 percent execution of code, 100 percent of data exfiltration, 100 percent lateral movement tactics, 100 percent of persistence activities, and 100 percent recon activities. This accomplishment reflects Cyberani’s strong capabilities in safeguarding the national cyberspace and enhancing its security posture, while reinforcing its position in the global cybersecurity field and demonstrating the advancement of its innovations on an international scale.

Alongside its technical performance in the evaluation, Cyberani was granted a seat on the ATT&CK Evals Participant Advisory Council. This position enables the company to contribute to the development and refinement of future evaluation methodologies, support better alignment between ATT&CK assessments and the needs of regional and global defense ecosystems, and strengthen Saudi Arabia’s role in shaping the future of cybersecurity worldwide.

The MITRE ATT&CK evaluation is an advanced technical assessment designed to simulate real adversary behavior and measure how cybersecurity solutions and threat detection services respond to the tactics, techniques, and procedures used in actual attacks. Through its participation, Cyberani aligned its threat detection capabilities with the ATT&CK framework widely adopted across the global cybersecurity community, providing measurable and transparent insights into system performance under complex and realistic attack scenarios.

Headquartered in Riyadh, Cyberani leverages extensive hands-on experience in protecting industrial environments and critical infrastructure. This expertise enables the company to bring national operational realities into a broader ATT&CK context and support the global community in deepening its understanding of threat detection performance across diverse operating environments.

During the 2025 evaluation, Cyberani’s threat detection capabilities and security monitoring services were tested against a wide range of ATT&CK techniques. The results provided a detailed view of how its detection systems responded to every phase of simulated attack chains, offering clear visibility into coverage areas performing as intended and identifying opportunities for further tuning and enhancement. These insights now fuel Cyberani’s cybersecurity development roadmap and support its ongoing improvement efforts.

Saeed Alsaeed, CEO of Cyberani, said that Cyberani’s participation in the MITRE ATT&CK evaluations and the results achieved in its threat detection capabilities provided the company with a structured and transparent understanding of its performance across complex attack scenarios and enabled it to implement more precise enhancements.

This milestone aligns with Cyberani’s strategy to safeguard regional infrastructure with advanced cyber solutions, fueled by innovation and empowered by world-class Saudi talent.