Adidas apologizes to Bella Hadid after 1972 Olympics ad furor

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Updated 24 July 2024
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Adidas apologizes to Bella Hadid after 1972 Olympics ad furor

  • Brand dropped supermodel from shoe campaign amid outrage from Israel-linked pressure groups
  • ‘We apologise for any negative impact and we are revising the campaign’

LONDON: Adidas has apologized to supermodel Bella Hadid after pulling her from an advertising campaign that referenced the 1972 Munich Olympics, Sky News reported on Wednesday.

Israel-linked pressure groups accused the campaign of causing offense due to Hadid’s part-Palestinian background.

At the 1972 games, 11 Israeli athletes and a German police officer were killed by the Black September group.

Hadid is reportedly considering legal action over Adidas’ decision to remove her from the campaign, which is promoting the relaunch of a shoe from the 1972 Olympics.

The brand said on Instagram: “Connections continue to be made to the terrible tragedy that occurred at the Munich Olympics due to our recent SL72 campaign.

“These connections are not meant, and we apologise for any upset or distress caused to communities around the world. We made an unintentional mistake.

“We also apologise to our partners, Bella Hadid, ASAP Nast, Jules Kounde, and others, for any negative impact on them and we are revising the campaign.”

A number of Israeli and Jewish pressure groups targeted Hadid’s involvement in the ad campaign.

The supermodel has long been an outspoken advocate of the Palestinian cause and has criticized Israel’s war in Gaza.

The American Jewish Committee claimed that Adidas was using “a vocal anti-Israel model” for a campaign that “is either a massive oversight or intentionally inflammatory.”

The CEO of the Combat Antisemitism Movement said: “To have her launch a shoe commemorating an Olympics when so much Jewish blood was shed is just sick.”


‘The Wild Within’ sees artists breathe new life into Mideast buildings

Updated 16 December 2025
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‘The Wild Within’ sees artists breathe new life into Mideast buildings

DUBAI: Lens-based artist Ryan Koopmans and digital artist Alice Wexell are staging a showcase at Dubai’s Leila Heller Gallery that breathes new life into regional buildings.

The series of digital artworks is part of the exhibition “The Wild Within,” featuring images of old structures in Beirut, Istanbul, and Abu Dhabi filled with wild flowers.

Two of the largest works, “Heartbeats” and “The Wish,” are displayed using Ventana, a microLED architectural display surface created by visual technology company Megapixel.

'Around Us' by Ryan Koopmans and Alice Wexell. (Supplied) 

The former artwork depicts the entrance hall of Qasr Al-Watan, the UAE’s presidential palace in Abu Dhabi, while the latter reimagines the upper floors of the Emirates Palace Mandarin Oriental in Abu Dhabi.

“Each building we work with comes to us through a combination of research, travel, and intuition,” the artists told Arab News in a joint statement.

'Constellations' by Ryan Koopmans and Alice Wexell. (Supplied) 

“We are drawn to structures that carry both emotional and historical resonance, often buildings that once embodied human ambition and now exist in a state of quiet transformation.”

Koopans and Wexell made sure to research the context of each building they choose to recreate, saying “an old villa in Jeddah or a former school in Sharjah each hold their own cultural memory, influencing everything from the lighting and atmosphere to the plants and flowers that we digitally sculpt and implement into the photographs.”

'Heart of Sharjah' by Ryan Koopmans and Alice Wexell. (Supplied) 

The hypnotic works depict the interior of buildings in the region, with digitally rendered flowers carpeting the floor in a bid to “(reimage) these spaces (and) explore the relationship between nature, place, and time, while celebrating each site as a unique work of architecture with its own spirit and story,” the artists said.

Koopmans is of dual Canadian and Dutch heritage, while Wexell is Swedish and based in Stockholm, so it is noteworthy that both artists chose to explore the Middle East for their latest project.

'Blossom of the Ancestors' by Ryan Koopmans and Alice Wexell. (Supplied) 

“In the Middle East especially, the architecture reflects a layered past that merges different styles and eras, while also expressing a sense of renewal and forward-looking energy, particularly in the region’s fantastic contemporary buildings. We are drawn to the symmetry, geometry and patterns that are found not only in nature itself, but in the architectural language of the region both past and present,” they said.

The series — featuring works such as “Adore You,” “Between Worlds,” and “Blossom of the Ancestors” — explores contrasts between the natural world and human-made forms, as well as the traditional and contemporary worlds.

“We are interested in how these elements coexist and merge into one another, creating a sense of hyperrealism that feels both familiar and imaginary. By merging photography with digital sculpture, the artworks question where the boundary lies between documentation and invention, and how technology can extend rather than replace our sense of the natural world.”

'Under the Rain of Light' by Ryan Koopmans and Alice Wexell. (Supplied) 

Although the scale of the artworks ensures they leave the viewer entranced, it did pose challenges, according to the artists.

“Presented at a large scale, every texture in these artworks becomes visible, which can be demanding but is also incredibly rewarding. The magnified detail allows the visceral and atmospheric layers of the pieces to come through with greater impact,” they said, adding that each piece took “many months” to create.

“Ultimately, we want our collectors to experience a sense of wonder and contemplation, as if they are standing inside a dream that feels both entirely real yet unreal.”

The exhibition runs until Jan. 15, 2026.