DUBAI: From starting as a passion project to now serving athletes in over 200 countries, Squatwolf, the gym-wear brand co-founded by Anam Khalid and Wajdan Gul, is expanding in Saudi Arabia.
The founders have opened a warehouse in the Kingdom.
The Saudi Arabia warehouse can process up to 30,000 orders a day and ensures same-day delivery in Riyadh and next-day delivery to major cities, including Jeddah, Dammam, Alkhobar and Makkah. (Supplied)
“We take pride in being the first gym-wear brand in the Kingdom that is supporting Vision 2030, fueling the power of the gym as a playground of self-improvement to all,” Khalid told Arab News recently.
“Our Saudi warehouse is a demonstration to our commitment as a UAE brand to support the region and go all in.”
The Saudi Arabia warehouse can process up to 30,000 orders a day and ensures same-day delivery in Riyadh and next-day delivery to major cities, including Jeddah, Dammam, Alkhobar and Makkah, Gul said.
The brand plans to collaborate with retail and gym partners, local ambassadors and organize community events to support their expansion goals.
“We’re here to recognize every gym-goer, regardless of their fitness level,” Khalid said.
Gul confirmed that The Squatwolf Games, a prominent fitness event in Dubai, is set to make its debut in Saudi Arabia.
“Yes, Squatwolf Games is coming to Saudi and coming in big. We’re constantly evolving the games to something bigger and better.”
The brand will also participate in the KSA Muscle Show, further engaging with the local fitness community.
The company was founded in 2016 by Khalid and Gul. “It all started when Gul and I realized there wasn’t a gym-wear brand in the region that matched our love for the gym, its community, and the impact it has on all aspects of our life,” Khalid said.
Gul believes the fitness and activewear market in the Kingdom is booming. “With the Saudi 2030 Vision in place, more gyms are opening up every day, fitness is becoming a way of life and staying healthy is on everyone’s radar,” he explained.
“Being the first gym-wear brand in the MENA region, including Saudi Arabia, gives us a competitive advantage to stay one step ahead across insight-driven product performance, local communities and gym-goer demands,” Khalid added.
