Manga Productions, PepsiCo collaborate to feature cult anime ‘Grendizer’ on potato chips

The show has long enjoyed widespread popularity in Arab countries, first airing in war-torn Lebanon on Tele Liban in 1979. (MP/File)
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Updated 26 June 2024
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Manga Productions, PepsiCo collaborate to feature cult anime ‘Grendizer’ on potato chips

  • Partnership comes ahead of July’s release of ‘Grendizer U’ television series

LONDON: Saudi anime studio Manga Productions on Wednesday announced a partnership with PepsiCo to feature the popular anime UFO Robot “Grendizer” on PepsiCo’s Tasali potato chip packets.

Starting in August, the iconic character from the eponymous series will appear on Tasali potato chips sold across the Gulf countries and Jordan.

Essam Bukhary, CEO of Manga Productions, a subsidiary of the Mohammed bin Salman Foundation, or Misk, said that the new partnership “reflects our dedication to meeting the aspirations of ‘Grendizer’ fans and enhancing the presence of the beloved character in the markets.

“Grendizer,” also known as “Goldrake” and “Goldorak,” is a popular Japanese animated television series and manga created by Go Nagai in the mid-1970s. It has achieved cult status worldwide.

The initiative is part of the promotional campaign for the July release of the “Grendizer U” television series, created by Japanese animation studio Gaia and directed by Mitsuo Fukuda, the acclaimed author of award-winning anime classics “Shin Seiki GPX Cyber Formula” and “Mobile Suit Gundam SEED.”

The show has long enjoyed widespread popularity in Arab countries, first airing in war-torn Lebanon on Tele Liban in 1979. The enduring popularity of the show led Manga Productions to acquire the global distribution and marketing rights, excluding Japan.

Ahmed El-Sheikh, CEO at PepsiCo Middle East, highlighted the significance of the collaboration, saying: “At PepsiCo, we are committed to embedding ourselves in both the traditional and popular culture of the Kingdom.

“By embracing the growing popularity of animated content in Saudi Arabia, we aim to create a unique and nostalgic appeal for our consumers.

“This partnership with Manga Productions allows us to bring ‘Grendizer’ back to life on Tasali chips, and we are excited about the opportunities this collaboration will bring.”


University of Hong Kong hosts the first Saudi Economic Forum to boost China–Saudi ties

Updated 17 December 2025
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University of Hong Kong hosts the first Saudi Economic Forum to boost China–Saudi ties

  • The high-level event served as a new platform for bilateral dialogue and cross-sector collaboration

RIYADH: The University of Hong Kong (HKU) has hosted the first-ever Saudi Economic Forum in Riyadh, bringing together nearly 100 senior officials, academics, and business leaders to deepen cooperation between China and Saudi Arabia in education, innovation, and economic growth.

Held under the theme “Enhancing the Global Competitiveness of Chinese and Saudi Institutions,” the forum marked a significant milestone in advancing strategic alignment between China’s Belt and Road Initiative and Saudi Vision 2030.

The high-level event served as a new platform for bilateral dialogue and cross-sector collaboration, with participants exploring joint opportunities in investment, technology, renewable energy, and artificial intelligence.

Professor Hongbin Cai, dean of the faculty of business and economics at HKU, said the university aspires to become a “knowledge bridge” between the two nations, leveraging its global standing and extensive international networks. He noted that educational collaboration would be a cornerstone of the Saudi–Chinese partnership.

Saudi Arabia’s Assistant Deputy Minister of Investment, Fahad Al-Hashem, emphasized the depth of the China–Saudi partnership, noting that bilateral trade now exceeds $150 billion, with a growth rate of around 30 percent annually.

He reaffirmed the Kingdom’s openness to partnerships with China’s leading universities and technology companies, particularly in future-focused sectors aligned with Vision 2030, including education, digital transformation, AI, and clean energy.

The forum featured panel discussions on cross-border education, global city development, and technology transfer, with experts stressing the importance of joint ventures in the digital economy and smart infrastructure.

Participants said Saudi Arabia could benefit from China’s successful experiences in energy transition, infrastructure modernization, and innovation ecosystems as it builds globally competitive cities and institutions.

The Saudi Economic Forum concluded with calls for sustained academic and corporate partnerships to enhance institutional excellence and global competitiveness. Organizers said the initiative will continue to facilitate knowledge exchange and support national transformation goals in both countries, namely in the fields of technology and innovation.