Pakistani classical singer Mai Dhai featured on iconic Times Square billboard

Pakistani classical singer Mai Dhai is featured on iconic Times Square billboard iin New York on June 22, 2024. (Spotify Pakistan)
Short Url
Updated 24 June 2024
Follow

Pakistani classical singer Mai Dhai featured on iconic Times Square billboard

  • Times Square in New York is recognized as one of the world’s most heavily trafficked places
  • Dhai, who hails from Pakistan’s Sindh province, has a string of hits to her name such as “Kaid Ao Ni”

ISLAMABAD: Pakistani classical singer Mai Dhai was recently featured on the iconic Times Square billboard in New York city, making her the latest celebrity from the country to be advertised at the prestigious location. 

Times Square, situated at the heart of New York City, is renowned for its iconic digital billboards and advertisements which showcase images of celebrities and a wide array of prominent brands. It is recognized as one of the most heavily trafficked places in the world. 

Dhai, a septuagenarian singer who hails from Pakistan’s southern Tharparkar district famous for its desert landscape and cultural diversity, belongs to the Manganhar Muslim community. The Manganhars are a famous community of singers that reside in the Tharparkar district in Pakistan and Rajasthan state in India, both areas connected via the shared border between the two countries. 

“A voice like that of the cuckoo reaches Times Square directly,” Spotify Pakistan posted on Instagram on Saturday, sharing a picture of Dhai at a vertical billboard on Times Square. “Listen to Mai Dhai on the #EQUALPAKISTAN playlist.”

The Equal Pakistan initiative by Spotify aims to promote both established and aspiring female artists, recognizing their talent and contributions to the music industry in the country. 

Dhai garnered critical acclaim after performing in a string of popular Pakistani musical festivals. However, she shot to fame across Pakistan in 2016 after debuting in Coke Studio’s season 8 with her two songs, “Aankhaṛli Phaṛookai” and “Kadi Ao Ni with artists Karam Abbas Khan and Atif Aslam garnering critical acclaim. 

In October 2023, Pakistani musician-singer Talal Qureshi was also featured on a Spotify billboard at Times Square, when the music platform and streaming app promoted Qureshi’s 2023 album “Turbo” on the billboard. 

Qureshi, celebrated for his seamless fusion of traditional Pakistani music with modern electronic sounds, is known for popular hits such as “Peechay Hut,” “Hico,” “Faltu Pyar” and “Paisa.”


Pakistan mulls space-based monitoring to support port expansion, maritime safety

Updated 53 min 6 sec ago
Follow

Pakistan mulls space-based monitoring to support port expansion, maritime safety

  • Minister says satellite technology could aid port planning and environmental protection
  • Islamabad seeks to modernize ports as it eyes transshipment role, Central Asian trade

KARACHI: Pakistan is considering the use of space-based monitoring systems to support port expansion, maritime safety and environmental protection, the country’s maritime affairs minister said on Wednesday, as he visited the headquarters of the national space agency.

The visit comes as Islamabad seeks to position itself as a transshipment hub by upgrading cargo handling, streamlining import and export processes and offering its southern ports on the Arabian Sea to landlocked Central Asian states as trade gateways.

“Advanced space-based monitoring systems can play a vital role in safeguarding seas, improving maritime management and strengthening responses to environmental threats,” Maritime Affairs Minister Muhammad Junaid Anwar Chaudhry said, according to a statement released after his visit.

Chaudhry was briefed on satellite-based assessments identifying potential sites for new ports, as well as tools for maritime traffic monitoring and disaster response.

Pakistan has been working to expand and modernize its port infrastructure to improve efficiency and attract regional cargo flows, particularly as it seeks to enhance connectivity through its coastline along the Arabian Sea.

During the visit, officials from the Pakistan Space and Upper Atmosphere Research Commission (SUPARCO) outlined the use of high-resolution satellite imagery, artificial intelligence and digital modelling to monitor ports, track cargo dwell time, detect oil spills and support search-and-rescue operations at sea.

“We can benefit from continuous monitoring of coastal ecosystems to assess water quality, sediment dispersion and overall environmental health,” Chaudhry said, adding that data-driven approaches were essential for informed policymaking in the maritime sector.

He also highlighted the growing risks posed by climate change, including rising sea levels, coastal erosion and extreme weather events, and said stronger cooperation between maritime authorities and scientific institutions was needed to protect coastal communities and infrastructure.

SUPARCO officials said the agency was ready to develop artificial intelligence-based solutions for ports and maritime operations, including systems to address customs-related inefficiencies and improve emergency response times.
The minister said the ministry and SUPARCO would move toward formalizing cooperation through a structured framework to support joint initiatives.