Pakistani classical singer Mai Dhai featured on iconic Times Square billboard

Pakistani classical singer Mai Dhai is featured on iconic Times Square billboard iin New York on June 22, 2024. (Spotify Pakistan)
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Updated 24 June 2024
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Pakistani classical singer Mai Dhai featured on iconic Times Square billboard

  • Times Square in New York is recognized as one of the world’s most heavily trafficked places
  • Dhai, who hails from Pakistan’s Sindh province, has a string of hits to her name such as “Kaid Ao Ni”

ISLAMABAD: Pakistani classical singer Mai Dhai was recently featured on the iconic Times Square billboard in New York city, making her the latest celebrity from the country to be advertised at the prestigious location. 

Times Square, situated at the heart of New York City, is renowned for its iconic digital billboards and advertisements which showcase images of celebrities and a wide array of prominent brands. It is recognized as one of the most heavily trafficked places in the world. 

Dhai, a septuagenarian singer who hails from Pakistan’s southern Tharparkar district famous for its desert landscape and cultural diversity, belongs to the Manganhar Muslim community. The Manganhars are a famous community of singers that reside in the Tharparkar district in Pakistan and Rajasthan state in India, both areas connected via the shared border between the two countries. 

“A voice like that of the cuckoo reaches Times Square directly,” Spotify Pakistan posted on Instagram on Saturday, sharing a picture of Dhai at a vertical billboard on Times Square. “Listen to Mai Dhai on the #EQUALPAKISTAN playlist.”

The Equal Pakistan initiative by Spotify aims to promote both established and aspiring female artists, recognizing their talent and contributions to the music industry in the country. 

Dhai garnered critical acclaim after performing in a string of popular Pakistani musical festivals. However, she shot to fame across Pakistan in 2016 after debuting in Coke Studio’s season 8 with her two songs, “Aankhaṛli Phaṛookai” and “Kadi Ao Ni with artists Karam Abbas Khan and Atif Aslam garnering critical acclaim. 

In October 2023, Pakistani musician-singer Talal Qureshi was also featured on a Spotify billboard at Times Square, when the music platform and streaming app promoted Qureshi’s 2023 album “Turbo” on the billboard. 

Qureshi, celebrated for his seamless fusion of traditional Pakistani music with modern electronic sounds, is known for popular hits such as “Peechay Hut,” “Hico,” “Faltu Pyar” and “Paisa.”


Pakistan says illegal immigration to Europe down 47 percent amid major crackdown

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Pakistan says illegal immigration to Europe down 47 percent amid major crackdown

  • Over 1,700 human smugglers arrested nationwide this year, interior ministry says
  • EU praises Pakistan’s efforts as Brussels, Islamabad agree to deepen cooperation 

ISLAMABAD: Pakistan has achieved a 47 percent drop in illegal immigration to Europe this year, with more than 1,700 human smugglers arrested as part of an expanded nationwide crackdown, the interior ministry said on Thursday. 

The announcement followed Interior Minister Mohsin Naqvi’s meeting in Brussels with European Union Commissioner for Home Affairs and Migration Magnus Brunner, where both sides discussed efforts to curb human smuggling and strengthen migration cooperation.

Pakistan intensified action against illegal migration in 2023 after hundreds of migrants, including 262 Pakistanis, drowned when an overcrowded vessel sank off the Greek town of Pylos, one of the deadliest boat disasters in the Mediterranean. Authorities say they continue to target networks sending citizens abroad through dangerous routes, following heightened scrutiny at airports and a series of arrests involving forged documents.

“Commissioner Magnus Brunner paid strong tribute to the Government of Pakistan for achieving a 47 percent reduction in attempts to reach Europe through illegal ‘dunki’ routes during the past year and described Pakistan’s measures as exemplary,” the interior ministry said in a statement.

“Dunki routes” refer to irregular migration paths used by smugglers to move people across multiple borders toward Europe, the United Kingdom and the United States.

Pakistani authorities say the routes are controlled by transnational criminal networks that also engage in document fraud and other illicit activities.

“Mohsin Naqvi stated that 1,770 human smugglers and their agents have been arrested in Pakistan this year, which clearly reflects the government’s zero-tolerance policy against illegal immigration,” the interior ministry said. 

It added that Pakistan and the EU agreed to coordinate future strategies against illegal immigration, human smuggling and drug trafficking, including deeper information-sharing between law enforcement bodies. Brunner would soon visit Pakistan to acknowledge the country’s efforts and discuss next steps in reducing irregular migration flows, the statement said. 

It also quoted Naqvi as saying that the nexus between smuggling networks, drug mafias and militant groups posed a major challenge to Pakistan and required “international cooperation to confront it.”

Earlier in December, Pakistan announced it would roll out an AI-based immigration screening system in Islamabad from January next year to detect forged travel documents and prevent illegal departures.

In September, Pakistan’s Federal Investigation Agency released a list of more than 100 of the country’s “most wanted” human smugglers as part of its ongoing nationwide operation, identifying major hubs of trafficking activity across Punjab and the capital.