DUBAI: Saudi designer Mohammed Ashi, founder of the Paris-based label Ashi Studio, is set to design the inaugural fashion line for the cabin crew of the Kingdom’s new airline, Riyadh Air, which is on track to make its maiden flight in 2025.
Ashi is set to unveil the uniform design concepts and share his inspiration for the creations at Haute Couture Week in Paris from June 22-27. The full uniform launch is scheduled for later this year.
Riyadh Air’s CEO Tony Douglas said: “The cabin crew fashion line is one of the first things our guests will see when they board our aircraft in 2025, and we are confident that Ashi’s unique designs will leave a lasting impression, ensuring the experience lives long in their memory after they have landed.
“It’s such an honor to collaborate with Riyadh Air to design the airline’s first ever cabin crew fashion line,” the designer said in a released statement. “The airline will play an important role in the future of Saudi Arabia by making Riyadh one of the world’s key destinations.
“I am delighted to be part of a project so significant for our nation. It’s an exciting time to be in Saudi Arabia and to witness another Saudi brand going global,” he added. “I am looking forward to sharing the cabin crew fashion line with the world, and to seeing the Riyadh Air team wearing my creations when it takes its maiden flight in 2025.”
Ashi became the first couturier from the Gulf region to join the Fédération de la Haute Couture in Paris as a guest member in 2023. He also became the first designer from the Gulf to be included in the BoF 500 list, the Business of Fashion’s index of the people shaping the fashion industry in 2023.
Ashi’s creations have been worn by the likes of Beyonce, Lady Gaga, Jennifer Hudson, Kylie Minogue, Penélope Cruz, Deepika Padukone, Sonam Kapoor, Queen Rania of Jordan and more.
