Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, together with Toyota Motor Corporation and Toyota Tsusho Corporation, has completed the second phase of the hydrogen mobility pilot in collaboration with the Engineering College at Princess Nourah bint Abdulrahman University and supporting entities at the university’s campus.
The pilot ran from Jan. 26 to 28, in alignment with the MoU signed between PNU and the Ministry of Energy for the implementation and deployment of hydrogen fuel cell mobility pilot projects. The program’s opening day ceremony featured prominent government, academia, and industry figures, who gathered to reaffirm the long-term importance of hydrogen solutions in Saudi Arabia.
The first phase, completed last September, focused on feasibility and initial testing, while the second focused on scalability, operational expansion, and diversification of hydrogen-powered mobility and stationary solutions within the university environment.
In addition to the previously deployed Toyota Mirai fuel cell electric vehicles, the pilot included the Caetano H2.City Gold hydrogen fuel cell bus, the Toyota hydrogen fuel cell forklift, and the GEH2 stationary hydrogen generator, all powered by Toyota’s hydrogen fuel cell technology. Together, these additions support a broader assessment of hydrogen technology across multiple uses.
Mazin Ghazi Jameel, managing director of marketing operations, Toyota, Abdul Latif Jameel Motors, said: “The second phase of this hydrogen pilot represents a strategic step forward in advancing hydrogen mobility and stationary solutions in the Kingdom. By expanding the scope of hydrogen-powered transport and stationary applications at Princess Nourah bint Abdulrahman University, we are moving beyond exploration toward scalability, gaining practical insights into how this technology can deliver long-term value at scale while supporting Saudi Vision 2030’s sustainability objectives.”
Nobuyuki Takemura, chief representative of the Middle East regional office, Toyota Motor Corporation, said: “Toyota is proud to work alongside the Kingdom of Saudi Arabia and our valued partners to advance hydrogen mobility. Through practical pilots such as this, we are strengthening real-world understanding of hydrogen applications, engaging students directly and inspiring the next generation to shape the future of clean transport. This reflects Toyota’s multi-pathway approach to carbon neutrality, grounded in the belief that progress is accelerated when innovation is tested in real environments.”
Saud Alsultan, deputy general manager of Toyota Tsusho Corporation, Saudi Arabia, added: “This second phase marks an important milestone in translating hydrogen mobility from pilot testing into scalable real-world applications. By expanding beyond passenger vehicles to include buses and stationary solutions, we are gaining valuable insights into how hydrogen can support integrated mobility ecosystems and contribute meaningfully to Saudi Arabia’s clean energy and sustainability ambitions.”
The initiative builds on Abdul Latif Jameel Motors and Toyota’s growing portfolio of Saudi hydrogen mobility and research projects. This includes the Jeddah hydrogen taxi pilot, the Makkah Caetano H2.City Gold bus trials, and a region-specific fuel cell research collaboration with King Abdullah University of Science and Technology.
The conclusion of both phases reflects Abdul Latif Jameel Motors, Toyota Motor Corporation, and Toyota Tsusho Corporation’s long-term commitment to be part of the Kingdom’s sustainability journey in mobility and beyond through a diversified, market-responsive approach.
Abdul Latif Jameel Motors, Toyota conclude Phase 2 of hydrogen mobility pilot
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Abdul Latif Jameel Motors, Toyota conclude Phase 2 of hydrogen mobility pilot
LuLu Walkathon: 22,000 participants champion greener future
Alkhobar’s New Corniche transformed into a vibrant hub of energy and community spirit when more than 22,000 people gathered for the highly anticipated “LuLu Walkathon.” Organized by LuLu Saudi Hypermarket, the 3-km event was held under the patronage of the Ministry of Sport and Alkhobar municipality on Jan. 31. The walkathon successfully united the community under the themes of health and environmental sustainability.
The event was held with the cooperation of Meshaal Al-Harbi, head of Alkhobar municipality, and Tareq Al-Qahtani, director of the Ministry of Sport’s Eastern Province branch. The official flag-off was performed by Mohammed Haris, director of LuLu Hypermarket Saudi Arabia.
This year’s walkathon went beyond fitness, offering a rich tapestry of entertainment including soulful traditional Arabic music, a contemporary violin performance, and a playful “donuts dance,” which ensured a festive atmosphere for families of all ages.
A major highlight of the morning was the presence of Khadra. Khadra served as a living reminder of the Kingdom’s deep-rooted cultural artistry, posing for photos with the thousands of participants who lined the coast. To ensure every attendee felt the spirit of the celebration, participants were geared up with a premium merchandise kit containing custom-branded T-shirts and caps. Furthermore, every individual who successfully completed the 3-km route was rewarded with an exclusive LuLu goodie bag at the finish line to celebrate their achievement.
Sustainability remained a core pillar for the LuLu Walkathon this year, reflecting the brand’s long-term environmental vision. LuLu’s staff managed the route with a strict focus on environmental responsibility, while strategically placed refreshment stalls kept walkers hydrated without compromising the pristine condition of the corniche.
The massive success of the event was supported by key partners, including MasterCard as the commercial sponsor and Nada, which provided vital refreshments, alongside significant support from Radio Mirchi and Alyaum newspaper.
“The walkathon concluded not just as a race, but as a meaningful tribute to the Kingdom’s past and a definitive step toward a sustainable future,” a statement said. “By blending physical activity with cultural celebration and environmental stewardship, LuLu Hypermarket reaffirmed its commitment to the Saudi community, promoting an active, engaged, and responsible lifestyle for all residents.”
