'Perfumes of the East' exhibition opens to visitors at the National Museum in Riyadh

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Updated 23 May 2024
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'Perfumes of the East' exhibition opens to visitors at the National Museum in Riyadh

Under the patronage of Prince Badr bin Farhan, the minister of culture, the Saudi National Museum, in partnership with the Institut du Monde Arabe in Paris, has unveiled the “Perfumes of the East” exhibition which is making its first international stop in Riyadh.

The exhibition offers an immersive journey through the rich history of the Arab world’s profound relationship with perfumes; it introduces the unique fragrances of the East and the cultural traditions that have endowed perfume with its significant social role. Attending the opening ceremony were distinguished delegates from the Institut du Monde Arabe in Paris, prominent leaders from the Ministry of Culture and the Museums Commission, and participating artists from Saudi Arabia, the Arab world, and France.

Highlighting the cultural and historical significance of perfumes in the Arab world, the exhibition traces its origins to the Arabian Peninsula, a pivotal trade hub that sourced and distributed precious aromatic materials to ancient societies. This trade sparked a profound passion for perfumes across the Arab world, and turned the peninsula into the cradle of a civilization that savored fragrances and used them to enrich human life. Over time, the use of perfumes proliferated as they came to symbolize familiarity, respect, and generosity in daily interactions.

Featuring over 200 archaeological items as well as contemporary artworks, the exhibition is structured around three sections, offering visitors the opportunity to explore different timeless themes.

“Sublime and Generous Nature” delves into the history of perfumes, emphasizing the discovery of the raw materials — flowers, herbs, spices, and fragrant natural resins — used in their creation, and the unique ingredients such as frankincense, amber, and myrrh that contributed significantly to the art of perfume-making in the Arabian Peninsula.

“The Scents of the City” guides visitors through various urban neighborhoods, showing perfumes as a collective experience deeply woven into the fabric of social interactions among friends, family, and loved ones.

Lastly, “Fragrant Courtesy” highlights the social traditions and customs associated with perfumes both in the Arab world and Islamic civilization. It explores practices such as perfuming, fumigating, and scenting guests to ensure that they feel warmly welcomed.

The exhibition routes are crafted to guarantee a balanced blend of olfactory and visual experiences. Innovative devices, carefully placed to release fragrances, offer visitors an immersive olfactory experience curated specifically for the exhibition by internationally acclaimed perfume designer, Christopher Sheldrake.

Complementing the exhibition is a series of workshops and seminars, offering insights into the ingredients of perfume, the art of perfume making, and packaging design.

This educational and cultural initiative aligns with the Saudi National Museum’s commitment to celebrate Saudi cultural heritage and promote the richness of Arab and Islamic civilization.

The exhibition is open to the public until Sept. 14, 2024. Entry tickets are available through the Discover Culture platform: https://dc.moc.gov.sa/home/event-tickets/343/perfumes-of-the-east/


LuLu marks Founding Day with ‘Made in Saudi’ campaign

Updated 25 February 2026
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LuLu marks Founding Day with ‘Made in Saudi’ campaign

The Ministry of Industry and Mineral Resources honored LuLu Hypermarket in recognition of its pivotal role as the exclusive retail partner of the “Najoud Bikhairna 2026” initiative, commending its continued efforts in supporting and empowering national industries while showcasing the quality and competitiveness of locally manufactured products.

The initiative, led by the ministry in partnership with the Saudi Export Development Authority, represented by the Made in Saudi program, stands as a pioneering model of public-private sector collaboration in activating community-driven initiatives with sustainable impact. Through this program, more than 280,000 Saudi-made products were distributed to 10,000 families across various regions of the Kingdom during the holy month of Ramadan, reinforcing the presence of national products and strengthening the values of social solidarity among individuals and institutions alike.
The ministry’s recognition of LuLu Hypermarket coincided with the official launch of its Saudi Founding Day celebrations at the Dharat Laban branch in Riyadh, marked by the unveiling of a comprehensive promotional campaign dedicated to Saudi-made products. On this occasion, a wide range of special offers was introduced on local products, available across all LuLu Hypermarket branches throughout the Kingdom.
The inauguration ceremony was attended by Mohammed bin Dayel, general supervisor of the Made in Saudi program at the Saudi Export Development Authority, and Mohamed Haris, director of LuLu Saudi Arabia, alongside members of LuLu’s executive management team. The event featured a ribbon-cutting ceremony to officially open the specially designed Founding Day gateway.
Following the inauguration, guests toured several dedicated zones and exhibitions highlighting national products. The tour commenced at the grocery and “Made in Saudi” consumer goods sections, showcasing the diversity and quality of local brands. It also included the “Made in Saudi” dates pavilion, presenting a premium selection of the finest locally sourced dates in celebration of one of the Kingdom’s most iconic national symbols.
The visit continued to the fruits and vegetables section under the theme “From Our Land,” featuring an exceptional assortment of Saudi agricultural products, reflecting the richness and excellence of the local agricultural sector. Guests also explored the LuLu private label corner, which features products exclusively manufactured within the Kingdom for LuLu, reaffirming the company’s commitment to supporting local manufacturing.
The tour concluded with a presentation of “Made in Saudi” products within the chilled and frozen categories, underscoring the rapid growth and qualitative advancement of the Kingdom’s food manufacturing sector, and further reinforcing the strong market position and competitiveness of Saudi products.