Abu Dhabi’s Saadiyat Cultural District: A transformative, global, and diverse destination

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SCD 3D render (©Department of Culture and Tourism, Abu Dhabi)
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Louvre Abu Dhabi (©Department of Culture and Tourism, Abu Dhabi)
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Natural History Museum (©Department of Culture and Tourism, Abu Dhabi)
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Updated 22 May 2024
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Abu Dhabi’s Saadiyat Cultural District: A transformative, global, and diverse destination

When it comes to how we see the world and our place within it, our outlook is defined by a whole host of factors: geography and history are fundamental, as is our economic situation, not least because they impact our sense of self, purpose and ambition. 

In a column for the Financial Times, journalist Janan Ganesh reflected on how different the world looks from the UAE and Europe, especially when it comes to the trends that define 21st century globalization. It is no longer tenable, Ganesh argued, to think of a globalist “as someone who knows London and Paris.”

Consider then, just how different the view is from Abu Dhabi, the capital of the UAE, where cross-cultural exchange and dialogue have been woven into the emirate’s history and heritage for millennia. Culture remains an integral and organic part of the community in Abu Dhabi, a legacy from the UAE’s founding father, the late Sheikh Zayed bin Sultan Al-Nahyan, who set the cultural agenda in the 1950s through archaeological excavations near the ancient city of Al-Ain, where he also inaugurated the UAE’s first museum in 1971. That visionary legacy has positioned Abu Dhabi as a global center for cultural excellence and dialogue and led to the creation of the Saadiyat Cultural District Abu Dhabi.

Once completed, the diversity of Saadiyat Cultural District’s institutions will make the district one of the world’s most unique cultural platforms dedicated to intellectual exchange and transformative creativity. Home to museums, narratives, collections, and inspirational public programming, Saadiyat Cultural District has been created as a center where visitors can experience a journey of the world’s history and collective culture, seen from the perspective of the global south.

The district is already home to Louvre Abu Dhabi, the first universal museum in the Arab world showcasing artworks from different cultures side by side and telling a story of human connections. Nearby, Berklee Abu Dhabi offers music, and performing arts educational programs for talents throughout the wider region.

Manarat Al-Saadiyat serves as a center for creative artistic expression and is home to two significant initiatives in Abu Dhabi’s cultural calendar: Abu Dhabi Art and Culture Summit Abu Dhabi, both of which harness Abu Dhabi’s role as a global cultural hub, showcasing the city to the world and bringing international perspectives to the capital. The Abrahamic Family House welcomes people to connect, explore, and reflect, while deepening their understanding of our common humanity through mutual dialogue and knowledge exchange.

With construction at 76 percent, Saadiyat Cultural District will soon be home to the Zayed National Museum, the national museum of the UAE that celebrates the nation’s rich history and culture and honors Sheikh Zayed’s legacy. It will also host the Natural History Museum Abu Dhabi, which will take visitors on a 13.8-billion-year journey through the story of our universe and planet. Additionally, teamLab Phenomena Abu Dhabi will offer visitors an experiential journey into the future, transcending the limits of their imagination, and Guggenheim Abu Dhabi will establish itself as the region’s pre-eminent museum for contemporary art and culture.

More than a cultural destination, Saadiyat Cultural District is a global platform, emanating from a rich cultural heritage, celebrating traditions, and advancing equitable culture. It is a place of opportunity, exchange and innovation coupled with an impact-focused mission to champion creativity and promote a diverse global cultural landscape.

With over 200 nationalities and known trading links stretching back for millennia, Saadiyat Cultural District embodies a vision of the future informed by a profound sense of commitment and responsibility. It is reaffirming Abu Dhabi’s position as a beacon of cultural innovation and intellectual exchange, connecting the UAE’s rich heritage with the world’s diverse cultures, to enhance mutual understanding and position Abu Dhabi as a vital player on the global cultural stage.

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Disclaimer: The [buildings] depicted in these images are conceptual illustrations. Actual buildings and layouts may differ from the representations shown here by the time of completion. All rights to the images and their contents are reserved. Unauthorised use, reproduction, or distribution of these images is strictly prohibited.

 


New NIVEA product ‘Luminous630’ targets uneven skin tone in Saudi Arabia

Updated 25 July 2024
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New NIVEA product ‘Luminous630’ targets uneven skin tone in Saudi Arabia

Global skincare leader NIVEA celebrated the launch of its revolutionary Body Luminous630 Even Skin Tone range in Saudi Arabia. This innovative product empowers Saudi women to embrace their radiant confidence by addressing a common concern — uneven skin tone and stretch marks.

The launch event took place on July 8 in Riyadh. It brought together a gathering of celebrated beauty insiders, influencers like Lojain Omran and Noha Nabil, celebrities, and international entertainment acts. The NIVEA team kicked off the event by sharing their brand heritage and future vision, culminating in the much-anticipated reveal of the NIVEA Body Luminous630 Even Skin Tone range.

Guests were welcomed into a vibrant pre-function area filled with interactive activities and captivating mirror art installations, setting the stage for a truly unique experience. Renowned DJ and violinist Andre Soueid took the stage after that, electrifying the ambiance even further. Guests also enjoyed a live stream screening of the “Boulevard Takeover,” capturing the launch’s real-time excitement.

A thought-provoking discussion panel followed, featuring a lively exchange between skincare expert Dr. Yasmin El-Masri and media personality Suha Nowailaty. Dr. El-Masri, a renowned dermatologist, shared valuable skincare insights, while Nowailaty brought her deep understanding of the multifaceted lives of Saudi women. The speakers engaged in a dynamic conversation about the importance of feeling confident in your skin and explored the latest trends and approaches to achieving an even skin tone. Through partnerships with influential figures like these, NIVEA continues to inspire and nurture the growing confidence of Saudi women.

“We are thrilled to introduce the NIVEA Body Luminous630 range to the Saudi Arabian market,” said Alia Lotfy, head of marketing at NIVEA MENA. “Uneven skin tone is a common concern for many people in the region, and this range offers a powerful and effective way to achieve a radiant, even-looking complexion.”

Following a decade of research, NIVEA developed the patented Luminous630 enzyme. This breakthrough ingredient regulates melanin production and reduces the visibility of dark spots, making it the world’s most effective solution for even skin tone. The NIVEA Body Luminous630 Even Skin Tone range, available in oil serum and cream formats, offers a clinically proven solution for achieving a visibly even skin tone and stretch marks reduction.


SAB, HSBC forge strategic partnership to drive financial innovation in the Kingdom

Updated 24 July 2024
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SAB, HSBC forge strategic partnership to drive financial innovation in the Kingdom

Saudi Awwal Bank, a leading bank in the Kingdom of Saudi Arabia, has signed a Memorandum of Understanding with HSBC, one of the world’s largest banking and financial services organizations, to strengthen their collaboration to accelerate financial innovation.

This strategic alliance comes as Saudi Arabia aspires to become a hub for financial innovation through Vision 2030. 

The signing ceremony took place in London, further solidifying the strong partnership between the two banks.

Tony Cripps, managing director and CEO at SAB said: “Our customers’ evolving needs in this rapidly changing, technology-driven era require us to innovate and introduce cutting-edge solutions continuously. As the Kingdom’s leading international bank, we are thrilled to leverage HSBC’s significant scale, capabilities, and expertise to bring the next generation of banking services to Saudi Arabia.”

Stephen Moss, chief executive officer, HSBC Middle East, North Africa and Turkiye and board member of SAB, echoed the sentiment: “For over 70 years, HSBC and SAB have worked together to develop leading banking services in Saudi Arabia. This MoU expands our support of SAB, providing access to HSBC’s expertise in leading-edge and innovative solutions for the benefit of customers.”

The MoU aligns with “SAB’s” growth strategy, which is focused on accelerating the pace and scale of Innovation. 

It also affirms SAB’s continued commitment to supporting Vision 2030 and the associated key initiatives under the Financial Sector Development Plan to transform the Kingdom into a leading financial technology and innovation hub.

The partnership also aims to strengthen SAB’s leading position in the banking sector as the bank continues to cater to its customers’ evolving needs.

SAB recently received accreditation as an innovation organization by the Global Innovation Institute “GInI” becoming the first bank in the Kingdom to be certified by GInI.  

SAB was also awarded the Global Banking Innovation Award for Small and Medium Enterprises by the Digital Banker.


The role of SAS analytics in flood management

Updated 24 July 2024
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The role of SAS analytics in flood management

The devastating effects of flooding on infrastructure, human lives, and the economy are undeniable. 

As climate change intensifies the frequency and severity of flooding events, effective flood management has become top priority. 

Through providing advanced analytics and forecasting tools, SAS has grown into a key player in the field of flood management, supporting organizations in both preparing for and minimizing the impact of floods.

Considering how unpredictable natural disasters like flooding can be, Alexander Tikhonov, regional director of SAS Middle East, Turkiye and Africa, underscored SAS’ dedication to developing innovative, lifesaving solutions.

“We are deeply committed to supporting communities with cutting-edge technologies that not only enhance operational efficiency but also safeguard lives. Our efforts through the SAS D[n]A Factory initiative reaffirm our dedication to developing innovative solutions that help communities better prepare for and respond to natural disasters.”

Under SAS D[n]A Factory, the company’s new, pioneering initiative, SAS draws on its extensive international expertise to create a tailored solution that responds perfectly to the region’s specific needs and challenges. 

This solution demonstrates the proven value of SAS’ flood management tools, based on trusted data, analytics, and AI, in equipping organizations better prepare for future flooding events and unforeseen situations.

Currently, the pilot version of the solution illustrates the following capabilities: 

1. Advanced Analytics: Processes enormous volumes of data coming from various data sources to provide accurate flood forecasts and risk assessments.

2. Real-Time Monitoring: Shows how important real-time data is when it comes to monitoring flood-prone areas and predicting potential flooding events.

3. Proactive Planning: Emphasizes the role of predictive analytics in proactive flood management, allowing organizations to plan and implement mitigation strategies well in advance.

4. Enhanced Community Preparedness: Provides insights into how communities can leverage SAS tools to improve their preparedness and response to flood emergencies.

SAS has proven that it can provide more than just theoretical answers by working with an extensive number of governmental and nongovernmental organizations globally to enhance their flood management systems.

For instance, SAS collaborated with the Jakarta government to deploy an award-winning flood control system integrated into the “JAKI” super app. 

Using real-time data and advanced predictive analytics, this innovative system can accurately predict flooding events. It combines sensor data and weather forecasts, enabling timely interventions that significantly reduce the adverse effects of floods. Not only has the system strengthened Jakarta’s flood response, but it has also garnered praise for its groundbreaking application of technology to city planning.

The Town of Cary in North Carolina, US, is another great example. SAS has provided the town with a tailored flood incident prediction and preparedness solution, utilizing the Microsoft Azure platform and integrating flood risk assessment, real-time monitoring, and predictive analytics capabilities. 

The system’s ability to bring together data from several sources, including weather forecasts, river levels, and historical data, allows for accurate flood forecasting and early warning services. Thanks to this proactive approach, the Town of Cary is now significantly better prepared to deal with potential flood threats, guaranteeing the community’s safety.

Regional flood management strategies can be drastically enhanced with the power of SAS advanced analytics and real-time data processing tools.  

In addition to mitigating flood damage, this new solution from SAS D[n]A Factory can help local communities feel less vulnerable to flooding events while properly equipped to quickly recover.


The role of SAS analytics in flood management

Updated 24 July 2024
Follow

The role of SAS analytics in flood management

The devastating effects of flooding on infrastructure, human lives, and the economy are undeniable. 

As climate change intensifies the frequency and severity of flooding events, effective flood management has become top priority. 

Through providing advanced analytics and forecasting tools, SAS has grown into a key player in the field of flood management, supporting organizations in both preparing for and minimizing the impact of floods.

Considering how unpredictable natural disasters like flooding can be, Alexander Tikhonov, regional director of SAS Middle East, Turkiye and Africa, underscored SAS’ dedication to developing innovative, lifesaving solutions.

“We are deeply committed to supporting communities with cutting-edge technologies that not only enhance operational efficiency but also safeguard lives. Our efforts through the SAS D[n]A Factory initiative reaffirm our dedication to developing innovative solutions that help communities better prepare for and respond to natural disasters.”

Under SAS D[n]A Factory, the company’s new, pioneering initiative, SAS draws on its extensive international expertise to create a tailored solution that responds perfectly to the region’s specific needs and challenges. 

This solution demonstrates the proven value of SAS’ flood management tools, based on trusted data, analytics, and AI, in equipping organizations better prepare for future flooding events and unforeseen situations.

Currently, the pilot version of the solution illustrates the following capabilities: 

1. Advanced Analytics: Processes enormous volumes of data coming from various data sources to provide accurate flood forecasts and risk assessments.

2. Real-Time Monitoring: Shows how important real-time data is when it comes to monitoring flood-prone areas and predicting potential flooding events.

3. Proactive Planning: Emphasizes the role of predictive analytics in proactive flood management, allowing organizations to plan and implement mitigation strategies well in advance.

4. Enhanced Community Preparedness: Provides insights into how communities can leverage SAS tools to improve their preparedness and response to flood emergencies.

SAS has proven that it can provide more than just theoretical answers by working with an extensive number of governmental and nongovernmental organizations globally to enhance their flood management systems.

For instance, SAS collaborated with the Jakarta government to deploy an award-winning flood control system integrated into the “JAKI” super app. 

Using real-time data and advanced predictive analytics, this innovative system can accurately predict flooding events. It combines sensor data and weather forecasts, enabling timely interventions that significantly reduce the adverse effects of floods. Not only has the system strengthened Jakarta’s flood response, but it has also garnered praise for its groundbreaking application of technology to city planning.

The Town of Cary in North Carolina, US, is another great example. SAS has provided the town with a tailored flood incident prediction and preparedness solution, utilizing the Microsoft Azure platform and integrating flood risk assessment, real-time monitoring, and predictive analytics capabilities. 

The system’s ability to bring together data from several sources, including weather forecasts, river levels, and historical data, allows for accurate flood forecasting and early warning services. Thanks to this proactive approach, the Town of Cary is now significantly better prepared to deal with potential flood threats, guaranteeing the community’s safety.

Regional flood management strategies can be drastically enhanced with the power of SAS advanced analytics and real-time data processing tools.  

In addition to mitigating flood damage, this new solution from SAS D[n]A Factory can help local communities feel less vulnerable to flooding events while properly equipped to quickly recover.


FedEx appoints managing director of operations in KSA

Updated 24 July 2024
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FedEx appoints managing director of operations in KSA

Federal Express Corporation, the world’s largest express transportation company, has appointed Abdulrahman Al-Mubarak as its new managing director of operations in Saudi Arabia. Based in Riyadh, Abdulrahman holds a regional role in the Middle East and is responsible for the company’s strategic direction and operations for Saudi Arabia, Egypt, and Jordan.

Abdulrahman joins FedEx with over 15 years of experience in regulatory compliance, business development, strategic planning, and operational excellence across the Kingdom’s aviation and logistics industry, in both the private and public sectors. 

“It is an honor to be part of the FedEx family and to work with such an incredible team. As we look to the future, I am focused on fostering stronger collaborations with authorities, enhancing our services and connectivity, and enabling local businesses to harness the full potential of global trade,” said Abdulrahman Al-Mubarak, managing director of FedEx Operations.