Talaat Moustafa Group partners with National Housing Company for SR31.4bn project in Riyadh

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Updated 12 May 2024
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Talaat Moustafa Group partners with National Housing Company for SR31.4bn project in Riyadh

Saudi Arabia’s National Housing Company and Talaat Moustafa Group, a renowned urban developer in Egypt, have announced the laying of the foundation stone for the Banan City project, located northeast of Riyadh. Sales for the project will open on May 15.

Hisham Talaat Moustafa, chairman of the board of directors of the Talaat Moustafa Group, said that Banan is a smart city that will be built on an area of 10 million square meters in Riyadh. He said it will provide an unprecedented quality of life for more than 120,000 residents in the gated community, through the use of the latest smart city technologies and ensuring residential privacy, while applying the highest sustainability standards.

Moustafa said the project revenue is estimated at SR40 billion ($12 billion), and the total investment cost of the project is SR31.4 billion. “The Banan project will be an integrated city that will be developed similar to the cities that the Talaat Moustafa Group has developed in Egypt such as Madinaty, which is built on an area of 33 million square meters and is considered the most comprehensive model of global cities with integrated services,” he said.

Moustafa explained that the Banan City project will be multi-use, as it includes integrated services such as health, education, and commercial, in addition to a social sports club, to ensure a vibrant community and a new model of integrated life, in line with the comprehensive renaissance witnessed by the Kingdom under Vision 2030.

A unique experience

Banan City will offer a unique experience in upscale housing as it combines the long-standing experience of the Talaat Moustafa Group in urban development, spanning over more than 50 years, with authentic Saudi heritage, courtesy the National Housing Company, the leading Saudi company in the real estate development sector, and the largest major developer of suburbs and residential communities in the Kingdom.

Strategic location

Banan City enjoys a distinguished strategic location, as it is located near the most important landmarks of the Saudi capital, such as King Khalid International Airport, King Abdulaziz Equestrian Square, Princess Nourah Bint Abdul Rahman University, and Granada Mall. The much awaited Expo Riyadh 2030 will be held within the northeastern urban extension of Riyadh. The project is located at the intersection of Al-Janadriyah Road and Al-Thumama Road, allowing residents to quickly travel to the city center and the Riyadh Boulevard area, within 30 minutes, thanks to the smooth traffic axes linking Banan City and main roads such as King Fahd Road and Olaya via Al-Thumama axis or linking it to eastern Riyadh through the Janadriyah axis.

Affordable prices

Banan City comprises 27,000 residential units of various sizes and designs that suit a wide segment of customers. It represents a new product in the Saudi market, with prices commensurate with purchasing capabilities that make owning units better and more economical than renting, with installments of up to 30 years.

The project includes residential apartments ranging in sizes from 60 to 170 square meters, and upscale villas of various designs — quattro villas, twin villas and independent villas — with area ranging from 216 to 412 square meters. The project also provides plots of land in varying sizes — from 500 to 600 square meters — to build family housing buildings that can accommodate multiple families.

Vast green spaces

Banan City represents a new and integrated model for modern, sustainable and environmentally-friendly housing. The project was planned in a way that enhances this concept through the availability of vast green spaces, which amount to 40 percent of the total project area. Special care has been taken to separate residential and service areas to achieve the highest standards of privacy. A green strip ranging in width from 50 to 150 meters separates villa and building areas. The distance between each building is about 30 meters and that between the villas is 16 meters, ensuring that each residential unit is allowed to enjoy the vast green spaces while maintaining complete privacy.

The city of Banan is characterized by an organic planning style, which provides the greatest amount of privacy for both the units and villas as well as the most beautiful views.

The project supports the “Green Riyadh” project, which is one of the most ambitious afforestation projects in the world and one of the goals of the Kingdom’s Vision 2030. “Green Valleys” is one of the aesthetic elements that the Talaat Moustafa Group incorporates in its projects.

Banan City will have three main gates, two gates opening on Al-Janadriyah Road, and one on Al-Thumama Road, in addition to seven other entrances to serve the various areas of the project.

Safe traffic movement 

All traffic axes in the city have been designed intelligently, capable of accommodating traffic and overcoming any bottlenecks through axes and wide roads surrounded by green spaces on both sides. The road and the central island, reaching a width of 10 meters, provide designated paths for both pedestrians and bicycles to separate pedestrian traffic from cars, achieving the highest standards of safety and security.

Integrated services 

Banan City will provide an exceptional life experience in an integrated community whose residents do not need to leave it to obtain any service. The project provides a service center in the middle of each residential area, steps away from any apartment within the area to achieve self-sufficiency for the residents. Public services in Banan have been carefully distributed, ensuring all services for daily needs are available in the middle of the green axis that separates the residential buildings from the villas.

Banan City includes central areas offering the most comprehensive services and activities, including 22 small mosques covering all parts of the city, six large university mosques, medical centers and clinics for all specialties, in addition to educational services through four educational complexes comprising four schools each for boys and girls. Commercial services will be provided through shopping and entertainment centers, which include the finest international brands, restaurants and cafes to enrich the standard of living of the population. This will also ensure that Banan City is an attractive destination for not only its residents, but also for visitors from other areas.

The city will also include a sports club built on an area of 313,000 square meters, offering various sports facilities suitable for all members of the family and promoting public health. This is in addition to business areas, administrative offices, banking areas, as well as dedicated areas for government services such as defense, civil, police, post, and two emergency medical centers equipped with ambulances.

Smart services

Talaat Moustafa Group is responsible for managing the project and providing all after-sales services that include security through control rooms and a 24-hour monitoring system incorporating smart cameras. 

The group pays special attention to smart city services and using the latest smart technologies to manage various facilities and achieve sustainability. Some of the smart and sustainable systems include integrated solar panels and smart grids for renewable energy, smart irrigation services, garbage collection and separation services, traffic flow control, and smart transportation. These systems will ensure sustaining the project and preserving its value, identity and the integrated quality of life it offers.

Banan City also allows residents to benefit from smart home services, which are an integral part of the project design aimed at facilitating life, raising the level of home comfort, and achieving well-being for residents.

Talaat Moustafa Group is one of the largest integrated companies in Egypt and the Middle East. Over its more than 50 years’ experience, it has established various cities and urban communities with integrated, self-contained services, such as Al-Rehab City, built on an area of 10 million square meters. It is the first integrated city developed by the private sector in Egypt. Other projects include Madinaty and Noor City in Capital Gardens, which is built on an area of 21 million square meters.


3rd ‘Future of Semiconductors Forum’ to boost digital economy

Updated 04 June 2024
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3rd ‘Future of Semiconductors Forum’ to boost digital economy

The third edition of the Future of Semiconductors Forum will be held in 2024 in Riyadh, hosted by King Abdulaziz City for Science and Technology in partnership with King Abdullah University of Science and Technology. The event, scheduled for June 5-6, at the Garage Innovation District in Riyadh, will promote the domestic production of electronic chips and boost the digital economy within Saudi Arabia.

This forum will gather esteemed policymakers, industrial pioneers, experts, and scholars in semiconductor technology. Notable participants include Shuji Nakamura, a Nobel laureate in physics known for his development of blue/green LEDs and violet laser diodes, alongside Kang Wang, who holds a professorship in electrical engineering and computer science and serves as co-director of the Center for Quantum Science and Engineering at UCLA and a professor of electrical engineering at Raytheon Company. Also in attendance will be Steven P. DenBaars from the University of California — Santa Barbara, renowned for holding more than 190 US patents and co-founding the Institute of Engineering Electricity and Electronics alongside four photonics and electronics companies.

Umesh Mishra, dean of the College of Engineering at UCSB, joins the list of participants, as do Ross Jatou, president of semiconductor at Alat Company; Dr. Naveed Sherwani, chairman of the board of directors and CEO of Rapid Silicon Company, co-designer of Intel microprocessor algorithms and Intel Award winner; and Professor Goutam Chattopadhyay, a research scientist at NASA’s Jet Propulsion Laboratory and the California Institute of Technology.

Dr. Munir Eldesouki, president of KACST, said the forum reflects the goals and priorities set by Crown Prince Mohammed bin Salman, the prime minister of Saudi Arabia, in the field of research, development, and innovation. It also plays a significant role in advancing the digital economy in the Kingdom. He added that the event is organized by KACST, which serves as a national laboratory and hub for innovation. Its purpose is to enhance the research, development, and innovation system, expedite technological advancements, and promote the localization of technologies.

Dr. Tony Chan, president of KAUST, praised the forum for its accomplishments in the first and second editions. He noted that the new edition offers promising opportunities to enhance the digital economy, advance research cooperation between various entities, and exchange knowledge about best practices in the electronic chip industry by bringing together the most prominent local and international entities under one roof.

The forum’s purpose is to raise awareness about the significance of localizing the electronic chip industry and its contribution to the growth of the digital economy in the Kingdom. It will also explore potential opportunities for localizing this crucial industry to make the Kingdom a key player in the electronic chip sector. Additionally, the forum seeks to promote research collaboration and sharing best practices in semiconductor development and manufacturing.

Over two days, the forum will delve into various subjects to outline the semiconductor industry’s future trajectory in the Kingdom by exploring the semiconductor value chain, from raw materials to finished microchips. 

Additionally, it will examine the application of this cutting-edge technology in areas like space exploration, quantum technologies, 6G communications, electric vehicles, and integrated sensors to enable smart cities.

The third edition of the forum will announce significant initiatives that bolster Saudi Arabia’s standing in the global semiconductor arena, drive transformation in the Middle East, cultivate talent in this vital sector, and address industry challenges to spur economic growth.

This year’s forum follows successful first and second editions, which have led to collaborative research, advancements, and semiconductor manufacturing efforts. This includes the launch of the Saudi Semiconductors Program, a pioneering regional initiative supporting research and development and qualifying cadres in the field of designing and localizing electronic chips. This program collaborates with 16 Saudi universities and has trained more than 400 researchers and students in microchip design and manufacturing.


YouTube, Roblox most popular apps among kids: Kaspersky

Updated 04 June 2024
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YouTube, Roblox most popular apps among kids: Kaspersky

According to Kaspersky’s findings, 87 percent of parents globally believe they are primarily responsible for regulating their children’s digital behavior. To assist parents in effectively managing their children’s online engagement, Kaspersky conducts an annual review of children’s online interests. The analysis is based on anonymized data search queries, voluntarily provided by Kaspersky Safe Kids users.

The list of the most used Android apps among kids in Saudi Arabia includes YouTube (32.8 percent), Roblox (13.5 percent) and TikTok (nine percent). The situation on devices with Windows operating systems is different, as there, kids spend most of their time on Google Chrome (39.8 percent), Microsoft Edge (16.9 percent) and Microsoft Office (10 percent).

As the most popular app, YouTube reflects key trends and interests among kids today. This year, gaming influencers received the largest share of search requests at 21 percent. The most searched bloggers were SSundee, Aphmau and KreekCraft. As for non-gaming-related influencers, MrBeast, SSSniperWolf and Sidemen remain the absolute leaders.

Another topic of interest for children is sports, with soccer, football, and the NBA ranking as the top choices. A high level of interest in this topic was evident in both YouTube queries and Google search requests.

Memes traditionally are also a significant part of kids’ interests globally. This time the most notable one was “Gegagedigedagedago” — the Roblox Male Face meme set to the Rednex song “Cotton Eye Joe,” performed in a misheard manner.

Regarding music preferences (17 percent), notable trends among kids include BabyMonster’s — Sheesh and JoJo Siwa’s — Karma tracks as well as music mixes by Nightcore. The most searched performers were K-pop band Blackpink and pop icon Taylor Swift. Phonk remains the most popular music genre among kids.

To ensure children have a positive online experience, Kaspersky recommends parents to involve themselves in their children’s online activities from an early age, so that this is the established norm, and they can be mentored on online safety practices.

Parents should make conversations about cybersecurity more enjoyable and interesting by discussing the topic with their child through games and other entertaining formats.


UAE’s Burjeel Holdings and Colombia’s Keralty announce healthcare JV for Saudi Arabia

Updated 04 June 2024
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UAE’s Burjeel Holdings and Colombia’s Keralty announce healthcare JV for Saudi Arabia

Burjeel Holdings, a leading super-specialty healthcare services provider with a growing presence in Saudi Arabia, has announced the signing of a joint venture with Keralty, a multinational health organization based in Colombia. The joint venture, Al-Kalma, will make its debut in the Kingdom, leveraging the shift in the Saudi healthcare market toward a primary healthcare model. The alliance aims to enhance well-being throughout the value chain by promoting access to high-quality healthcare at an affordable cost.

Al-Kalma, a name that signifies “united for health and well-being,” will consolidate a unique value-based healthcare model with specialized primary care centers, health risk management, and a new range of integrated mental health services, expecting to reach nearly 30 million patients over the next decade. The strategic partnership combines the experience and knowledge of both groups for a rapid roll-out in the Middle East, with the potential to extend subsequently into North Africa. The collaboration aims to extend services beyond the region by evaluating each market and executing the strategy on a country-by-country basis.

Burjeel Holdings, with a strong presence in the Middle East, offers the highest standards of care through an integrated network of hospitals, medical centers, and pharmacies, focusing on highly complex and specialized services. It runs PhysioTherabia, a network of advanced physiotherapy, rehabilitation and wellness services across the Kingdom, and announced the launch of two Day Surgery Centers in Riyadh. Keralty, with a track record of nearly five decades and operations in nine countries, including the US and Colombia, enters into this joint venture by leveraging the success of its healthcare model based on the prevention, detection, and management of health risks, as well as the control and care of diseases and dependency.

Dr. Shamsheer Vayalil, founder and chairman of Burjeel Holdings, said: “This partnership marks a significant milestone for us as we strive to provide better health for a diverse range of populations. Our unique model envisions comprehensive well-being, from prevention to control and care of disease in order to enhance services and patient outcomes on a local, personalized level. This approach will keep people healthier and out of hospitals, leading to a substantial shift in healthcare delivery.” 

Joseba Grajales, president of Keralty, said: “We are delighted to partner with Burjeel Holdings to extend our distinctive healthcare model to new regions. This model, successfully scaled from Colombia to numerous countries, is continuously enriched by our collective experiences. We provide valuable feedback across all our activities, achieving outstanding results in enhancing the health and well-being of millions who trust us. This success stems from our deep understanding of their health, social, and community needs.”

The agreement signing ceremony in Cartagena de Indias in Colombia was attended by Mohammed Abdullah bin Khater Al-Shamsi, ambassador of the UAE to Colombia; Dr. Vayalil; John Sunil, CEO of Burjeel Holdings; along with Grajales and Dr. Emilio Herrera, CHO of Keralty.


Safa Investment and Mohammed Al-Habib Holding launch ‘Safa Oasis’ project in Riyadh

Updated 04 June 2024
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Safa Investment and Mohammed Al-Habib Holding launch ‘Safa Oasis’ project in Riyadh

Safa Investment and Mohammed Al-Habib Holding have launched the “Safa Oasis” project in Riyadh. This project includes 406 residential units and six commercial showrooms, spread across 28 buildings. The total area is 31,627 square meters, with 5,576 square meters dedicated to gardens and natural landscapes. 

Safa Oasis is strategically located near essential services, health, educational, and sports facilities. It is close to significant tourist, commercial, and historical landmarks in Riyadh, such as the new Boulevard (3 km away), Al-Makan Mall (4 km away), the New Murabba project (5 km away), historic Diriyah (8 km away), and the Riyadh track (11 km away). It is also 19 kilometers from the metro train.

During the opening ceremony in Hittin District, officials from both companies expressed their enthusiasm for the project. They said that Safa Oasis aligns with their vision to advance the real estate sector and support the national economy. They emphasized that this project is a significant step toward achieving the objectives of Saudi Vision 2030, focusing on enhancing quality investments in real estate.

The Safa Oasis project is designed to be a model of modern real estate development, providing an integrated and advanced residential environment. The complex adheres to the highest international standards, making it an ideal destination for luxurious living.

This strategic partnership between Safa Investment and Mohammed Al-Habib Holding comes at a time of rapid growth in the Kingdom’s real estate sector, highlighting the importance of private sector collaboration in achieving sustainable development. It reaffirms the companies’ commitment to national goals and contributing to a prosperous economic future for the Kingdom.


PwC, Women Choice empower female leaders in KSA

Updated 03 June 2024
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PwC, Women Choice empower female leaders in KSA

In a significant move to empower Saudi women, Women Choice, an international organization dedicated to advancing women’s careers and businesses, and PwC Academy Middle East have jointly launched an innovative accelerator program specifically designed for mid-career Saudi women. It kicked off with a successful pilot event last month in Riyadh, marking the beginning of a series of workshops that welcomes 25 women per session from diverse industries. The program equips Saudi women with leadership skills and business acumen, further contributing to the Vision 2030 goal of increasing female participation in the workforce. The first session covered the fundamentals of business development, touching upon best practices and case studies on how to build effective and long-lasting relationships with clients.

“The role of ‘women at work’ has evolved, and globally leaders recognize that boosting women’s workforce participation at work is not just a moral imperative, but also has a significant measurable impact on the sustained performance of the organization. At PwC, we are deeply committed to supporting the economic and societal growth across the region and our collaboration with Women Choice further reinforces this commitment. We are excited to see the difference this makes to the next-gen women leaders of Saudi Arabia,” said Samar Sayegh, PwC partner and PwC’s Academy Middle East leader.

Nezha Alaoui, founder and CEO of Women Choice, said: “We are honored to be partnering with a renowned organization such as PwC, which has been constantly supporting projects that help women grow their careers or entrepreneurial projects. With this accelerator program, we are joining forces between the PwC and Women Choice teams in order to bring even more impacting results for women across industries and segments in Saudi. The first event was a full house with a lot of positive feedback from attendees, so we look forward to the next sessions and to continue this beautiful journey in the Kingdom of Saudi Arabia.”

PwC Middle East continues its commitment to empowering women through this collaboration, building on its extensive history of supporting women’s career growth with digital tools, training, mentorships, and networking opportunities. This initiative is part of a broader collaboration with PwC Academy Middle East and the corporate sustainability team, aiming to integrate sustainable practices with professional development. In Saudi Arabia, women’s workforce participation has more than doubled from 17.4 percent in 2017 to 36 percent in 2023, surpassing the targets set for 2030.