All is rosy in Taif as fans flock to flower festival

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The 19th Taif Rose Festival, themed ‘Qetaf’ meaning ‘Picking Time,’ coincides with the harvest season and will run until May 12. (SPA)
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The 19th Taif Rose Festival, themed ‘Qetaf’ meaning ‘Picking Time,’ coincides with the harvest season and will run until May 12. (SPA)
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The 19th Taif Rose Festival, themed ‘Qetaf’ meaning ‘Picking Time,’ coincides with the harvest season and will run until May 12. (SPA)
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The 19th Taif Rose Festival, themed ‘Qetaf’ meaning ‘Picking Time,’ coincides with the harvest season and will run until May 12. (SPA)
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Updated 08 May 2024
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All is rosy in Taif as fans flock to flower festival

  • Taif’s annual show features a floral carpet of over million flowers
  • Farmers, vendors optimistic about increase in sales at the event

JEDDAH: Visitors are flocking to the 19th Taif Rose Festival at Al-Raddaf Park where the flowers are in full bloom, highlighting the region’s rich floral heritage.

The festival, themed “Qetaf” meaning “picking time,” coincides with the harvest season and will run until May 12. The organizers include the Taif Rose Cooperative Society and Taif Municipality.




The 19th Taif Rose Festival, themed ‘Qetaf’ meaning ‘Picking Time,’ coincides with the harvest season and will run until May 12. (SPA)

There has been an impressive turnout of Taif residents and domestic and international tourists. The exhibitors — mostly farmers and vendors — are optimistic that increased revenues will help boost rose cultivation and production.

Abdullah Altwairqi, a local farmer and festival participant, said: “Participating in the Taif Rose Festival has become a tradition for me. The atmosphere improves each year, and the revenue and exposure we receive from visitors make it worthwhile.”

HIGHLIGHTS

• Exhibitors at the Taif Rose Festival are optimistic that increased revenues will help boost rose cultivation and production.

• The flower carpet set up by the municipality in the center of the park was designed with decorative patterns inspired by the province’s heritage.

• It covers 5,206 square meters and was crafted using over a million flower and rose seedlings, making it the largest in the history of the festival.

At his booth, Altwairqi showcased various flowers and fruit, including Taif roses, peaches, prickly pears, figs, mulberries, grapes, blackberries, pomegranates, as well as aromatic plants.




The 19th Taif Rose Festival, themed ‘Qetaf’ meaning ‘Picking Time,’ coincides with the harvest season and will run until May 12. (SPA)

Altwairqi urged people to visit the Rose Flavor cafe where they can savor hot and cold beverages infused with the flavor of Taif roses and other aromatic flowers including lavender, which is also abundant in the region.

The flower carpet set up by the municipality in the center of the park left visitors awestruck. Covering 5,206 square meters, it was crafted using over a million flower and rose seedlings, making it the largest in the history of the festival.




The 19th Taif Rose Festival, themed ‘Qetaf’ meaning ‘Picking Time,’ coincides with the harvest season and will run until May 12. (SPA)

Faiz Al-Thibaiti, director-general of media and corporate communication at Taif Municipality, told Arab News: “The flower carpet was designed with decorative patterns inspired by the province’s heritage.”

He said the carpet has ensured the event has become “one of the most important tourism festivals in the Kingdom, attracting thousands of visitors and tourists from various regions of the country.”

NUMBER

70k

The rose-picking season in Taif starts around the end of March or early April, lasting between 35 to 45 days, with an average of 70,000 roses picked daily.

The decorations adorning the flower carpet draw inspiration from the intricate designs found on the walls and facades of Taif’s ancient structures, including Al-Kaki Palace in Al-Salama and King Saud Palace.




The 19th Taif Rose Festival, themed ‘Qetaf’ meaning ‘Picking Time,’ coincides with the harvest season and will run until May 12. (SPA)

Al-Thibaiti added: “Preparations for the festival started early, with the Taif Rose Cooperative Society detailing participation criteria to highlight Taif roses, including their cultivation, harvesting, and distillation into fine perfumes. This adds to Taif’s unique tourist appeal. The festival provides a platform for producers, experts, and entrepreneurs to connect, collaborate, and boost this important sector.”

Among the highlights are the rose and flower path, product stalls, goods market, government booths, and the agricultural nursery.




The gaint flower and rose carpet, spanning 5206 square meters, was meticulously crafted using 1,026,491 diverse flower and rose seedlings. (Supplied)

Interactive fountain shows accompanied by national tunes were also among the attractions, with a crossing to the upper pedestrian bridge from where visitors can view the massive flower carpet.

Artwork, flower arrangements, and hanging floral baskets scattered throughout the park added to the flair of the event.




The 19th Taif Rose Festival, themed ‘Qetaf’ meaning ‘Picking Time,’ coincides with the harvest season and will run until May 12. (SPA)

Al-Thibaiti said: “The significant turnout at the current festival comes amid increasing rose production year after year, indicating the success of this agricultural sector in achieving high revenues while continuing to promote the Taif rose product.”

Taifrosethon

The five-day Taifrosethon began on May 7, which is being held to encourage entrepreneurship in the region with technological solutions to enrich the industry.




The flower carpet was designed with decorative patterns inspired by the province's heritage. (Supplied)

The event includes various skills training and technical workshops covering trade, cultural heritage, and tourism.

The top-three winners will receive $2,666, $1,866 and $1,333 respectively. Participants are required to enter as teams, each with three to five members.

Taif’s roses

The Taif province produces more than 200 million roses each season. According to the local chamber of industry, each tree produces an average of 250 roses daily throughout the harvest season, which lasts for about 45 days.

The rose-picking season starts around the end of March or early April, lasting between 35 to 45 days, with an average of 70,000 roses picked daily.

Taif roses feature an exquisite, sweet fragrance and vibrant pink hues on delicate petals, and are a hallmark of the region’s natural beauty.

Cultivated in the high-altitude climate of Taif, these roses thrive in the cool temperatures and fertile soil of the region.

They are meticulously harvested by hand to preserve their quality, with the petals carefully collected for various purposes.

 


Jeddah students get closer look at electric motorsport

Updated 24 January 2026
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Jeddah students get closer look at electric motorsport

  • A PIF-linked initiative highlights technical and engineering careers behind electric racing events

JEDDAH: Students from local and international schools in Jeddah were introduced to STEM-related career pathways in electric motorsport this week, as part of an education program linked to the UIM E1 World Championship held on the Red Sea.

The sessions formed part of Driving Force Presented by the Public Investment Fund, an initiative run by Formula E and its electric racing series partners, to familiarize students aged eight to 18 with science, technology, engineering and mathematics through electric racing and sustainability-focused industries.

The sessions for students formed part of Driving Force Presented by the Public Investment Fund, an initiative run by Formula E and its electric racing series partners. (Supplied)

The programme took place alongside the 2026 E1 Jeddah GP and included workshops, school visits and trackside access designed to show how engineering, data, broadcast technology and event operations function within professional motorsport.

According to organisers, the initiative reached more than 60,000 students globally in 2025, with further expansion planned this year. 

HIGHLIGHTS

• The program took place alongside the 2026 E1 Jeddah GP and included workshops, school visits and trackside access.

• Students learned about E1 races and their technical and environmental dimensions and discussed the engineering and marine aspects of electric boats.

• According to organisers, the initiative reached more than 60,000 students globally in 2025, with further expansion planned this year. 

John Williams, managing director at E1, told Arab News: “The PIF is absolutely vital to everything we do here at the E1. They were crucial initial investment partner since the start of the championship and they continue to support us in a number of ways and more specifically around the Driving Force program.”

The sessions for students formed part of Driving Force Presented by the Public Investment Fund, an initiative run by Formula E and its electric racing series partners. (Supplied)

Elaborating more on the program, he said: “What we are doing is presenting and showing these students the available careers of science, technology, engineering and mathematics, as well as careers in sports, not only pilots but also engineers and mechanics.”

Williams added that the main key to the program was bringing a new generation to the mechanism of sport.

“We are introducing to these exciting new technologies around the race but it could be our technology on the boat or our broadcast products, as well as how to manage the event its self. There are a range of opportunities to show it to the children in addition to enjoying the excitement of the race and meeting the pilots.”

The program’s Jeddah activities began at King Abdulaziz University’s faculty of maritime studies, where students took part in a hands-on workshop focused on STEM careers in the motorsport and sustainability areas conducted by technology experts and famous water pilots such as Dani Clos, Emma Kimilainen and Patricia Pita.

Students learned about E1 races and their technical and environmental dimensions and discussed the engineering and marine aspects of electric boats.

They also enjoyed exclusive behind-the-scenes access at the E1 Jeddah GP, pilot meet-and-greets, and front-row seats to watch the RaceBird boats in action.