RIYADH: King Faisal Specialist Hospital and Research Centre (KFSH&RC) has led its sector for the second successive year, ranking as the top healthcare institution in the Kingdom and the Middle East.
It stands out as the only hospital globally to be among the top 10 valuable brands in its country, according to two reports by Brand Finance about the top 50 most valuable brands in Saudi Arabia, and the top 150 most valuable brands in the Middle East for 2024.
The report highlighted a 31 percent increase in the brand value of the institution, surpassing SR5.6 billion ($1.49 billion). This increase is attributed to its commitment to integrate the latest medical technologies and treatments, provide specialized medical care according to the latest international standards, and continuously develop research and patient care.
Muhannad Abdullah Kadi, chief corporate communications and marketing officer at KFSH&RC, said: “This achievement reflects the hospital’s commitment to achieving the highest quality standards and providing exceptional healthcare, as well as the value it provides to beneficiaries.”
He stressed that being among the top 10 most valuable brands in the Kingdom was evidence of the success of the transformations taking place in the healthcare sector in Saudi Arabia.
