LONDON: Snooker superstar Ronnie O’Sullivan, the hot favorite to win the 2024 World Championship that is underway in the English city of Sheffield, said he is fully committed to the development of the sport in Saudi Arabia.

The seven-time world champion this month signed a three-year partnership agreement with Riyadh Season, and plans were announced to establish a snooker academy in the country bearing his name.

Speaking after a 10-1 first-round victory over Jackson Page at The Crucible on Thursday, O’Sullivan reiterated his dedication to the development of snooker in the Kingdom and the wider Gulf region.

“I love helping grassroots snooker,” he told SportsBoom.com. “I’ve done a lot in China, previously, and I have a lot of academies out there. I always try to support the youngsters coming through and I’ll be doing the same in Saudi Arabia.

“It’s great for snooker; we need grassroots. It’s great to be a part of helping that new generation coming through.”

O’Sullivan said he is eager to work with Saudi investors to help grow snooker in the region and expand its global reach from its traditional heartland in the UK. He added that he will visit the Kingdom several times a year, even outside of tournament appearances, in his efforts to actively contribute to the expansion of the sport.

“We haven’t decided but whatever his excellency (Turki Alalshikh, chairperson of the General Entertainment Authority) wants to do, I’ll be happy to discuss anything with him.”

O’Sullivan’s enthusiasm for raising the profile the sport in the Kingdom is supported by Barry Hearn, the president of promotions company Matchroom Sport.

Hearn said O’Sullivan is the ideal person to help develop the game in previously untapped markets and will play a pivotal role in the plans for Saudi Arabia. He drew parallels with the effect British boxer Anthony Joshua has had on the development of boxing in the Kingdom.

“We’ve opened 16 gyms over there since Joshua did his first fight and we’ll be looking to open a similar amount of snooker clubs, with Ronnie as the spearhead,” he said.

Hearn also confirmed the plans to establish a dedicated Ronnie O’Sullivan Snooker Academy to help grow the sport in the region and said Matchroom will supply coaches to work there.

“The Ronnie O’Sullivan Academy will be opened this year, which will be the focal point, and we’ll be sending some of our coaches over to Saudi (Arabia) full-time,” he added.

O’Sullivan is due to take on Ryan Day on Sunday in the second round of the World Championship.