RIYADH: Saudi fashion and lifestyle content creator Manal Marvelous discovered her love of design and sewing while at university and soon began sharing her work on social media.  

“My passion for fashion was a coincidence; actually, I had to take one semester of fashion classes in college because of some weird situation I got myself into and I was supposed to transfer after the semester ended, but I fell in love and never looked back,“ Marvelous told Arab News.

“I love out-of-the box and creative ideas I can share with my audience, which consist of girls around my age with similar interests who either love fashion or got inspired to start their journey after watching my content,” she said.

She loves to share how she develops and sews her creations, and her TikTok has 3 million views and 700,000 followers.  

“It felt like magic to me how can you transform a piece of fabric into art just by cutting here and stitching there,” she said.

Marvelous took part in the Sony Creators Convention, where she showcased her work on models, and offered advice to aspiring content creators about the business, how to succeed, and how to make their passions their careers.

“My work as a fashion and lifestyle creator takes me around the Kingdom to collaborate with global and local brands ranging from clothing to skincare to makeup,” she said.  

Aside from TikTok, Marvelous supports up-and-coming fashion designers on her YouTube channel, paving a path for them to enter the industry.  

“In my YouTube channel, I share my love of sewing, but with a twist. From sewing pants out of bandannas and a corset with plastic, to recycling my old jeans into a denim jacket,” she said.

Marvelous had the backing of friends and family from the start, and they were her supporters.

She did, however, mention how some elements of social media, like cyberbullying, were deterring her from sharing and how she overcame it.

“Bullying on social media has become the norm lately. What I do and what I recommend everyone do is ignore the comment, especially when it’s obvious that the person is just trying to hurt you.”

She said that constructive criticism is always appreciated, and that she tries to hear what people have to say to improve her material, gain insight into her audience, and receive feedback.

“But people who just want to put you down and make you feel bad should be muted,” she added.

Marvelous believes that with an abundance of talented and creative Saudi designers, as well as the diversity of Saudi fashion and traditional costume, the KSA scene needs more useful fashion events.

“Saudi Arabia has some of the most talented and creative designers in the field, and their work should be appreciated and celebrated nationally and internationally. Having more shows in the Kingdom could be beneficial not only to the designers but to the country as well.”

Marvelous said that the Fashion Commission has been a significant asset to the sector for many years, planning events and providing support for emerging designers through programs such as 100 Brands.

“I advise upcoming designers to never stop dreaming big; this is our time to shine and create the unexpected. There’s space for everyone.”

Marvelous offers three tips for aspiring fashion content creators seeking to be authentic: “Don’t try to copy other creators; it’s good to follow trends, but only when it suits your content and your personality. Consistency is key. Pick the schedule that suits you and make sure to stick to it.”