Startup Wrap – Saudi Arabia captures nearly half of MENA’s Q1 funding 

Saudi ventures secured $224 million out of the $429 million raised across the Middle East and North Africa. Shutterstock
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Updated 01 October 2024
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Startup Wrap – Saudi Arabia captures nearly half of MENA’s Q1 funding 

CAIRO: Saudi startups continue to demonstrate a pioneering stance by capturing almost half of the region’s total venture funding in the first quarter of the year, underscoring the Kingdom’s growing influence in the regional startup ecosystem.  

In a notable achievement, Saudi ventures secured $224 million out of the $429 million raised across the Middle East and North Africa, showcasing a robust entrepreneurial landscape in the Kingdom, according to Wamda’s monthly report. 

The surge in startup activity, particularly in March, saw MENA startups raising $254 million across 54 deals, indicating a significant uptick compared to the previous months and a slight increase from the previous year.  

Regional funding saw a 186 percent growth in March compared to February’s $88.7 million, and a 1.17 percent increase compared to the same month last year. 

This resurgence in March’s investment activity, particularly during LEAP24 held in Riyadh, has placed Saudi startups at the forefront, with significant contributions – such as Salla’s substantial pre-initial public offering round of $130 million. 

While the UAE and Egypt trailed with $39 million and $7 million respectively, the majority of the quarter’s funding was directed towards software as a service providers, followed by fintech and e-commerce sectors.  

Despite a predominance of seed rounds and series A funding, there was a noticeable absence of larger ticket sizes and later-stage investments compared to the previous year. 

Investment trends also highlighted a preference for the business-to-business model over business-to-consumer, with male-led startups dominating the funding landscape, the report stated. 

B2C models garnered $48 million, 19 percent of March’s total funding, while B2B saw $188 million, 74 percent of the total amount. 

However, female-led startups and teams with mixed-gender founders also made their mark, albeit to a lesser extent. 

The month was also rich in mergers and acquisitions, including significant deals like MBC Group’s investment in Anghami and Classera’s acquisition of Expert Solutions.  

Additionally, substantial investment funds were announced at LEAP24, further energizing the startup environment and promising more growth and innovation in the region’s entrepreneurial sector. 

Out of the funds announced at LEAP, Investcorp is spearheading the initiative with a $500 million fund dedicated to supporting growth-stage ventures in Saudi Arabia, bolstered by a $35 million investment from Saudi Venture Capital.   

Concurrently, Oasis Capital also announced the introduction of a $100 million fund focusing on early-stage international ventures.  

In the gaming sector, the Saudi Esports Federation, in collaboration with the Social Development Bank and the National Technology Development Program, announced plans to unveil two funds under its Gaming and Esports Sector Financing Program.   

Furthermore, Saudi venture capital firms Merak Capital and Impact46 announced $80 million and $40 million funds, respectively.  

Plug and Play Tech Center is also entering the scene with a pioneering $50 million fund aimed at nurturing software and tech ventures in Saudi Arabia and the MENA region.   

Meanwhile, Takamol Ventures announced a $53 million venture capital fund at LEAP, targeting early-stage tech companies to fuel innovation.  

UAE’s fintech Fortis secures $20m in a series A round 




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UAE’s fintech Fortis announced the successful closure of its series A funding round, securing $20 million led by Opportunity Venture.  

This investment signifies a major step forward for Fortis as it seeks to redefine the retail tech and fintech environment in the MENA region. 

With a decade of experience under its belt, Fortis is on a mission to enable entrepreneurs to efficiently manage their business operations, both offline and online.  

“We are thrilled to have secured this significant investment, which will enable us to accelerate our growth and deliver even greater value to businesses in the MENA region,” Alberto Caruso, Fortis CEO and founder, said.  

“We are committed to leveraging this funding to develop progressive solutions and provide unparalleled support to our clients as they navigate the rapidly evolving retail and fintech landscape,” he added. 

Their services, which include streamlined order management, personalized loyalty programs, and comprehensive business operation tools, are now set to expand in the UAE.  

Fortis is committed to aiding local businesses in enhancing revenue by facilitating better connections between merchants and customers. 

“We are excited to lead Fortis’ series A funding round and support their expansion into the MENA region,” said Philip Ma, managing partner at Opportunity Venture.  

“Fortis’ innovative approach to fintech and retail tech solutions aligns with our investment thesis, and we believe they are well positioned to drive significant value creation in these sectors,” Ma added. 

The newly acquired funds are earmarked for several strategic initiatives aimed at bolstering Fortis’ market position and service offerings. 

Key focus areas include the enhancement of customer-centric services, with plans to improve integration with external platforms while also refining Fortis’s own offerings with an emphasis on user experience and interface design. 

Furthermore, Fortis intends to establish strategic partnerships with key financial and business service providers, integrating its cutting-edge solutions with those of banks, payment systems, and B2B services.  

The development of omnichannel capabilities is also a priority, ensuring that users have a consistent and engaging experience across all platforms and touchpoints. 

In addition to service development, a significant portion of the investment will be channeled into brand-building efforts to boost Fortis’s visibility and credibility in the fintech and retail tech sectors.  

The expansion drive includes broadening Fortis’s footprint across the MENA region and augmenting its team with new talent to support its growth and innovation objectives. 

Bahrain’s Daleel secures investment from Hambro Perks 

Bahrain-based Daleel has successfully raised an undisclosed investment from Hambro Perks Spring Studios.  

Established in 2022 by founders Dania Alshowaikh, PK Shrivastava, and Ridaa Shah, Daleel offers a platform that simplifies the process for consumers to discover and compare various financial products while providing banks and financial institutions with valuable insights to improve customer acquisition. 

The strategic investment is set to fuel Daleel’s expansion efforts, particularly focusing on extending its services to Saudi Arabia and the UAE. 
 


AI will never replace human creativity, says SRMG CEO 

Updated 30 January 2026
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AI will never replace human creativity, says SRMG CEO 

  • Speaking to Maya Hojeij, senior business anchor at Asharq with Bloomberg, Jomana R. Alrashid expressed pride in SRMG platforms that had absorbed and adopted AI

RIYADH: Jomana R. Alrashid, CEO of Saudi Research and Media Group, highlighted how AI cannot replace human creativity during a session at The Family Office’s “Investing Is a Sea” summit at Shura Island on Friday. 

“You can never replace human creativity. Journalism at the end of the day, and content creation, is all about storytelling, and that’s a creative role that AI does not have the power to do just yet,” Alrashid told the investment summit. 

“We will never eliminate that human role which comes in to actually tell that story, do the actual investigative reporting around it, make sure to be able to also tell you what’s news or what’s factual from what’s wrong ... what’s a misinformation from bias, and that’s the bigger role that the editorial player does in the newsroom.”

Speaking on the topic of AI, moderated by Maya Hojeij, senior business anchor at Asharq with Bloomberg, the CEO expressed her pride in SRMG platforms that had absorbed and adopted AI in a way that was “transformative.”

“We are now translating all of our content leveraging AI. We are also now being able to create documentaries leveraging AI. We now have AI-facilitated fact-checking, AI facilities clipping, transcribing. This is what we believe is the future.”

Alrashid was asked what the journalist of the future would look like. “He’s a journalist and an engineer. He’s someone who needs to understand data. And I think this is another topic that is extremely important, understanding the data that you’re working with,” she said.

“This is something that AI has facilitated as well. I must say that over the past 20 years in the region, especially when it comes to media companies, we did not understand the importance of data.”

 

The CEO highlighted that previously, media would rely on polling, surveys or viewership numbers, but now more detailed information about what viewers wanted was available. 

During the fireside session, Alrashid was asked how the international community viewed the Middle Eastern media. Alrashid said that over the past decades it had played a critical role in informing wider audiences about issues that were extremely complex — politically, culturally and economically — and continued to play that role. 

“Right now it has a bigger role to play, given the role again of social media, citizen journalists, content creators. But I also do believe that it has been facilitated by the power that AI has. Now immediately, you can ensure that that kind of content that is being created by credible, tier-A journalists, world-class journalists, can travel beyond its borders, can travel instantly to target different geographies, different people, different countries, in different languages, in different formats.”

She said that there was a big opportunity for Arab media not to be limited to simply Arab consumption, but to finally transcend borders and be available in different languages and to cater to their audiences. 

 

The CEO expressed optimism about the future, emphasizing the importance of having a clear vision, a strong strategy, and full team alignment. 

Traditional advertising models, once centered on television and print, were rapidly changing, with social media platforms now dominating advertising revenue.

“It’s drastically changing. Ultimately in the past, we used to compete with one another over viewership. But now we’re also competing with the likes of social media platforms; 80 percent of the advertising revenue in the Middle East goes to the social media platforms, but that means that there’s 80 percent interest opportunities.” 

She said that the challenge was to create the right content on these platforms that engaged the target audiences and enabled commercial partnerships. “I don’t think this is a secret, but brands do not like to advertise with news channels. Ultimately, it’s always related with either conflict or war, which is a deterrent to advertisers. 

“And that’s why we’ve entered new verticals such as sports. And that’s why we also double down on our lifestyle vertical. Ultimately, we have the largest market share when it comes to lifestyle ... And we’ve launched new platforms such as Billboard Arabia that gives us an entry into music.” 

Alrashid said this was why the group was in a strong position to counter the decline in advertising revenues across different platforms, and by introducing new products.

“Another very important IP that we’ve created is events attached to the brands that have been operating in the region for 30-plus years. Any IP or any title right now that doesn’t have an event attached to it is missing out on a very big commercial opportunity that allows us to sit in a room, exchange ideas, talk to one another, get to know one another behind the screen.” 

The CEO said that disruption was now constant and often self-driving, adding that the future of the industry was often in storytelling and the ability to innovate by creating persuasive content that connected directly with the audience. 

“But the next disruption is going to continue to come from AI. And how quickly this tool and this very powerful technology evolves. And whether we are in a position to cope with it, adapt to it, and absorb it fully or not.”