Saudi Mobily fastest growing firm in Middle East telecom sector in 2024: Brand Finance

Brand Finance also placed the firm’s CEO, Salman bin Abdulaziz Al-Badran, among the top 10 business chiefs in the global brand protection index. Shutterstock
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Updated 27 March 2024
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Saudi Mobily fastest growing firm in Middle East telecom sector in 2024: Brand Finance

RIYADH: Saudi Mobily has been ranked as the fastest-growing firm in the telecommunication sector in the Middle East in 2024 by marketing consultancy Brand Finance.

The list revealed that the value of the company has risen by about 18 percent compared to the previous year, thereby maintaining its leading position among the largest companies in the sector in the Middle East. 

The newly released rankings and figures align with Saudi Arabia’s goal to further develop and promote digital transformation in the Kingdom and upgrade the services provided in the information and communication technology field.

“Mobily has become the best choice for both individual and corporate customers, as its achievements at the brand level reflect its outstanding performance in providing integrated and pioneering digital services in the Kingdom and its achievement of great progress in digital infrastructure development,” Senior Vice President of Brand and Corporate Communications at Mobily Noura Al-Shiha said. 

Brand Finance also placed the firm’s CEO, Salman bin Abdulaziz Al-Badran, among the top 10 business chiefs in the global brand protection index.

This was mainly attributed to the various initiatives he launched since joining the company, also referred to as Etihad Etisalat Co., in 2019, and his pivotal role in enhancing the growth of the firm’s brand.

Al-Shiha said that Mobily’s CEO’s inclusion in the global brand protection index reflects his interest in making the company one of the strongest business names in the world. 

Brand Finance evaluates labels based on several main criteria, including the Brand Strength Index, the companies’s impact on boosting revenue and profit, and future growth expectations.

The majority of Mobily’s investments focus on developing infrastructure and adopting new technologies such as cloud computing and the Internet of Things, increasing data centers, and expanding the scope of 5G network deployment. 

Seeking to provide a modern experience to its customers, the company is keen to make them the focus of its attention by adopting the “Customer First” approach. This strategy aims to achieve the goals of Saudi Vision 2030, which strives to improve the quality of life for families and individuals in the Kingdom.


Reforms target sustained growth in Saudi real estate sector, says Al-Hogail

Updated 26 January 2026
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Reforms target sustained growth in Saudi real estate sector, says Al-Hogail

RIYADH: The Real Estate Future Forum opened its doors for its first day at the Four Seasons Riyadh, with prominent global and local figures coming together to engage with one of the Kingdom’s most prospering sectors.

With new regulations, laws, and investments underway, 2026 is expected to be a year of momentous progress for the real estate sector in the Kingdom.

The forum opened with a video highlighting the sector’s progress in the Kingdom, during which an emphasis was placed on the forum’s ability to create global reach, representation, as well as agreements worth a cumulative $50 billion

With the Kingdom now opening up real estate ownership to foreigners, this year’s Real Estate Future Forum is placing a great deal of importance on this new milestone and its desired outcomes and impact on the market. 

Aside from this year’s forum’s unique discussions surrounding those developments, it will also be the first of its kind to launch the Real Estate Excellence Award and announce its finalist during the three-day summit.

Minister of Municipalities and Housing and Chairman of the Real Estate General Authority Majed Al-Hogail took to stage to address the diverse audience on the real estate market’s achievements thus far and its milestones to come.

Of those important milestones, he underscored “real estate balance” as a key pillar of the sector’s decisions to implement regulatory tools “with the aim of constant growth which can maintain the vitality of this sector.” He pointed to examples of those regulatory measures, such as the White Land Tax.

On 2025’s progress, the minister highlighted the jump in Saudi family home ownership, which went from 47 percent in 2016 to 66 percent in 2025, keeping the Kingdom’s Vision 2030 goal of 70 percent by the end of the decade on track.

He said the opening of the real estate market to foreigners is an indicator of the sector’s maturity under the leadership of Crown Prince Mohammed bin Salman. He said his ministry plans to build over 300,000 housing units in Riyadh over the next three years.

Speaking to Arab News,  Al-Hogail elaborated on these achievements, stating: “Today, demand, especially local demand, has grown significantly. The mortgage market has reached record levels, exceeding SR900 billion ($240 billion) in mortgage financing, we are now seeing SRC (Saudi Real Estate Refinance Co.) injecting both local and foreign liquidity on a large scale, reaching more than SR54 billion”

Al-Hogail described Makkah and Madinah as unique and special points in the Kingdom’s real estate market as he spoke of the sector’s attractiveness.

 “Today, the Kingdom of Saudi Arabia has become, in international investment indices, one that takes a good share of the Middle East, and based on this, many real estate investment portfolios have begun to come in,” he said. 

Al-Ahsa Gov. Prince Saud bin Talal bin Badr Al-Saud told Arab News the Kingdom’s ability to balance both heritage sites with real estate is one of its strengths.

He said: “Actually the real estate market supports the whole infrastructure … the whole ecosystem goes back together in the foundation of the real estate; if we have the right infrastructure we can leverage more on tourism plus we can leverage more on the quality of life … we’re looking at 2030, this is the vision … to have the right infrastructure the time for more investors to come in real estate, entertainment, plus tourism and culture.”