LONDON: Saudia airlines has been ranked as the fastest growing airline in the Middle East, according to a report by Brand Finance.
“As part of Vision 2030, Saudi Arabia plans to increase the number of tourists to 100 million and the number of religious visitors to 30 million a year by 2030,” the report said.
It added that the national carrier is investing heavily in both its product and service to enhance customer experience as it welcomes first-time visitors to the Kingdom.
“As a key enabler of the Kingdom’s ambitious tourism targets as part of Vision 2030, there are numerous initiatives underway such as increasing the number of routes its serves and increasing the size of its fleet at its new state-of-the-art Jeddah Hub airport,” the report said.
Meanwhile, the UAE’s Emirates airline ranked first regionally and fourth internationally in the top 10 most valuable airlines brands for this year.
Among the other top five contenders included Canadian airline WestJet, Spanish airline Iberia and AirAsia.
Saudia fastest growing airline in the Middle East: Brand Finance
https://arab.news/23ek3
Saudia fastest growing airline in the Middle East: Brand Finance
SRMG launches G.O.A.T, AI-powered sports platform for data-driven fans
- The launch comes at a time when Saudi Arabia is increasingly at the center of global sport
- The app complements live broadcasts by keeping fans connected before, during, and after the game
RIYADH: The Saudi Research and Media Group (SRMG) on Tuesday announced the launch of G.O.A.T, a new sports app designed to deliver fast, credible, and curated coverage in one destination. Built for a mobile-first generation, G.O.A.T is designed for a sports landscape evolving at unprecedented speed.
The launch of G.O.A.T comes at a time when Saudi Arabia, and the region more broadly, are increasingly at the center of global sport. Saudi football in particular has been undergoing rapid transformation, emerging as one of the fastest-growing and most closely followed leagues in the world.
“As fan behavior evolves alongside this growth, audiences are no longer looking only for headlines, but for trusted context, real-time access, and platforms that reflect how sport is experienced today,” the group said in a statement.
Created to meet these expectations, G.O.A.T is an audience-first, data-driven app built for the AI age. It brings together real-time updates, breaking news, video highlights, and match insights in a simple, always-on experience designed around fan behavior and matchday flow.
The app complements live broadcasts by keeping fans connected before, during, and after the game, from instant goal alerts to key stories, highlights, and the conversations shaping matchday momentum across screens and platforms.
The launch marks the first phase of G.O.A.T’s rollout, initially focusing on football and the Saudi Pro League, alongside coverage of the world’s most prominent competitions. In its early release, the app serves as a leading destination for up-to-the-minute Saudi football news, grounded in SRMG’s editorial standards and designed to cut through misinformation and noise that increasingly dominate sports coverage.
In its initial release, G.O.A.T curates content from SRMG’s most trusted brands, including Arriyadiah, Asharq Al Awsat, Asharq Sports, and Sport 24, giving fans access to reporting, analysis, and match coverage from the region’s most established newsrooms through one unified product experience.
As the platform evolves, G.O.A.T is expected to unlock new monetization opportunities aligned with fan behavior and premium engagement. These include intelligent sponsorship integrations, data-driven brand partnerships, and premium experiences built around key moments and competitions. Designed as a scalable product platform, G.O.A.T enables brands, leagues, and partners to connect with highly engaged sports audiences through context-rich formats that enhance rather than disrupt the fan experience.
The launch of G.O.A.T also marks another step in SRMG’s expansion across the sports media ecosystem, following the group’s acquisition of exclusive rights to broadcast the Saudi Pro League across the Middle East and North Africa through Thmanyah.
Alaa Shahine Salha, Content Development Managing Director at SRMG, said: “G.O.A.T was built around a simple idea. Sports fans need speed, depth, and credibility in one place. This first phase establishes a strong editorial and community foundation. What comes next will expand how fans interact with content, match moments, and each other, powered by a smarter, data-led experience.”
SRMG said it will continue to evolve G.O.A.T through interactive and community-driven features that deepen participation and bring fans closer to the action, while maintaining a clear commitment to credibility and responsible reporting.
G.O.A.T is now available to download on iOS and Android.
