Saudi National Transformation Program setting pace for Vision 2030

Riyadh became a valuable investment destination for global investors, whereby more than 180 companies obtained permits in 2023 to open a regional office. (Shutterstock)
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Updated 09 March 2024
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Saudi National Transformation Program setting pace for Vision 2030

  • The initiative has soared past its initial targets and created tangible growth for nation's citizens, residents and investors

RIYADH: Saudi Arabia’s ambitious National Transformation Program, which sought to develop the necessary infrastructure for the realization of the Kingdom’s Vision 2030 goals, has soared past its initial targets and created tangible growth for the nation’s citizens, residents and investors.

Launching the economic diversification plan in 2016, Crown Prince Mohammed Bin Salman vowed to improve the Kingdom’s business environment, allowing the economy to flourish and drive employment opportunities for citizens and long-term prosperity for the nation, a task which the NTP undertook. 

Within the framework of the Vision, the NTP was tasked with the fulfilment of 34 out of the 96 objectives, thus encompassing more than 35 percent of its goals. 

From increasing foreign direct investments, growing the number of small and medium enterprises and improving working conditions for expatriates, the 2023 annual progress report for the program outlines an umbrella of success stories, exceeding beyond their initial key performance indicators. 

In a statement, Thamir Al-Sadoun, NTP CEO, said: “We at the National Transformation Program are immensely proud of these inspiring achievements. The Program was launched in 2016 with Saudi Vision 2030, and we have since worked diligently and with greater ambition. We established new initiatives, monitored the impact’s sustainability, and collaborated with all our stakeholders.”

Transforming the business ecosystem

Equipped with a strategic geographic location at the crossroads of three continents, a strong industrial infrastructure and specialized incentives for the private sector, Saudi Arabia currently stands as the second-best economy globally for business, according to the Global Entrepreneurship Monitor Report for 2022. 

This is as a testament to the Kingdom’s ongoing economic reforms which seek to empower the private sector and attract local and foreign investments.

In 2023, more than 8,500 foreign investment licenses were issued, an increase of more than 96 percent compared to the previous year, the NTP report outlined. 

Riyadh became a valuable investment destination for global investors, whereby more than 180 companies obtained permits in 2023 to open a regional office.

Re-affirming this notion, the country also saw upwards of $32.5 billion in FDI inflows in 2022, the report highlighted. 

Similarly, the Kingdom ranked first in the Middle East and North Africa region for Venture Capital Investment in 2023, capturing 52 percent of the total capital deployed in the region with a value of $1.4 billion.

This has led to Saudi Arabia emerging as an “optimal investment destination,” according to the report, with the nation advancing in the International Institute for Management Development’s World Competitiveness Booklet.

The country now ranks third in the G20, and 17th among 64 nations. 

This was driven by the fact that in 2022, the Saudi economy recorded the highest growth among G20 countries despite global economic challenges.

The National Transformation Program’s initiatives contributed to this achievement by empowering the private sector and improving the investment environment, hence making the Kingdom an attractive and strong investment destination, the report highlighted. 

In the main indices of the ranking, Saudi Arabia has secured third place in economic performance, 11th in government efficiency, and 13th in business efficiency. 

Demonstrating this, the report outlines that it merely takes one business day and two documents to obtain an investment license in the Kingdom.

Some of the driving forces behind the rise in rankings also include upwards of 148 agreements and memorandums of understanding signed with global and regional partners, 32 large national companies whose global presence has been strengthened and 70.6 percent of promising companies progressing to become leading companies regionally and globally. 

Major benchmarks were similarly surpassed within the Saudi labor market, with the nation’s unemployment rate decreasing to 8.6 percent percent in the third quarter of 2023, compared to 12.8 percent in 2017. 

Expatriate working conditions also saw drastic improvement, marking a 33.3 percent growth from 39.7 percent in 2020 to 73 percent in 2023. Similarly, the compliance rate with the expatriate workers wage protection system also saw a major jump from 50 percent in 2017 to 86.9 percent in the third quarter of 2023. 

Women’s involvement in the business witnessed similar improvements, with the economic participation rate of Saudi females surging to 35.9 percent in the third quarter of 2023, from 17 percent in 2017. 

The ratio of females in managerial positions grew 15.1 percent from 28.6 percent in 2017, to 43.7 percent in the third three-month period of 2023, while women’s share in the labor market stood at 34.2 percent, compared to 21.2 percent in 2017. 

The small and medium enterprises boom

The Kingdom has recorded over a 200 percent growth in SMEs since the launch of Vision 2030, boasting 1.3 million of these firms by the end of the third quarter of 2023, the NTP report outlined. 

This growth encapsulated SR10 billion ($2.67 billion) in financial aid for SMEs and 6.7 million employees in the sector by the end of September 2023. 

In 2022, the Small and Medium Enterprises Bank was established by the Council of Ministers as one of several development funds and financial institutions affiliated with the National Development Fund. 

The SME Bank aims to increase financing provided to the sector, and enhance the contribution of institutions in providing innovative funding solutions that help achieve stability for this sector. 

SMEs are being positioned to become a vital part of economic development in the Kingdom and an enabler to achieve Saudi Vision 2030.

Therefore, the National Transformation Program’s initiatives supported several programs, centers, and services provided by the Small and Medium Enterprises General Authority, also known as Monsha’at.

Among them is the “Tomoh” program, a community for fast-growing SMEs, aiming to stimulate their growth through services and programs. Tomoh contributed to listing 18 enterprises in the Saudi Stock Exchange parallel market “Nomu.” 

Reflecting on the program’s accomplishments, Chairman of the NTP Committee Mohammed Al-Tuwaijri said: “The National Transformation Program’s 2023 achievements report sheds light on its impact after seven years since its launch. 

“Through this Program, the Vision continues to develop the infrastructure for the benefit of citizens and residents, investors (looking) to capitalize on the enormous opportunity, and tourists visiting Saudi Arabia.”

He added: “At the National Transformation Program, we are proud to have been part of this promising journey from the start, and we look forward to continuing to build a sustainable infrastructure to attain world-class work and living environments.”


Saudi residential sales rise in Q3 as Riyadh leads quarterly rebound 

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Saudi residential sales rise in Q3 as Riyadh leads quarterly rebound 

RIYADH: Residential sales transactions in Riyadh reached 13,000 in the third quarter of 2025, marking a 19 percent increase compared to the previous three months, a new analysis showed. 

In its latest report, the real estate advisory firm Cavendish Maxwell said residential sales values in the capital rose to SR17.6 billion ($4.69 billion) during the July–September period, as Riyadh prepares to deliver 57,000 new housing units in 2026 and 2027. 

Strengthening the property sector is a key pillar of Saudi Arabia’s Vision 2030 agenda, as the Kingdom seeks to position itself as a global tourism and business destination by the end of the decade. 

Despite the quarterly growth, sales volumes in Riyadh were down 44 percent compared to the third quarter of 2024, largely due to affordability pressures, the report said.  

The Kingdom’s Real Estate General Authority expects the property market to reach $101.62 billion by 2029, with an anticipated compound annual growth rate of 8 percent from 2024. 

Sean Heckford, director of Built Asset Consulting at Cavendish Maxwell, said: “Riyadh’s rapid price appreciation in 2024 led to sharp increases in both sales and rental prices, prompting the Government to introduce a five-year rent freeze to address affordability concerns.” 

According to the report, residential sales in Dammam reached their highest levels for several years, with 3,000 transactions recorded in the third quarter, up nearly 60 percent year on year and 37 percent compared to the previous quarter. Sales values in the city reached SR3.2 billion. 

Jeddah also saw a pickup in quarterly activity, with transactions rising 10 percent to 7,500, while sales values climbed 9 percent quarter on quarter to SR8.7 billion. However, transactions in Jeddah declined 19 percent compared to the same period in 2024. 

“In Jeddah, price conditions have stabilized, and affordability pressures have eased slightly. Meanwhile, Dammam, where property is more affordable, is emerging as a new hot spot for property investment, with a year-on-year surge in buying activity from both end-users and investors,” added Heckford. 

Sales prices and rental rates 

The largest increases in sales prices were recorded in Riyadh, where apartment prices rose 7.5 percent year on year in the third quarter to an average of SR6,160 per sq. meter. Villa prices in the capital climbed 10.1 percent to SR5,500 per sq. meter. 

In Jeddah, apartment prices increased 1.6 percent year on year to SR4,360 per sq. meter, while villa prices rose 3.1 percent to SR5,140 per sq. meter. In Dammam, apartment prices climbed 5.8 percent year on year, while villa prices rose 3.2 percent. 

Riyadh also recorded the steepest rental increases, with apartment rents up 11.8 percent year on year and villa rents rising 10.7 percent. In Jeddah, apartment rents increased 5.6 percent, while villa rents edged down 2.1 percent. In Dammam, apartment rents rose 4.8 percent and villa rents increased 2.2 percent. 

New deliveries 

Riyadh, Jeddah and Dammam collectively delivered 13,500 new homes in the first nine months of 2025, with total deliveries expected to reach 22,800 units by the end of the year. 

By the end of 2025, Riyadh is expected to have added 16,000 new homes, compared to 5,000 in Jeddah and 1,800 in Dammam. Looking ahead, Riyadh has 57,000 new units in the pipeline for 2026 and 2027, while Jeddah is set to deliver 36,000 units and Dammam 12,000. 

Impact of new laws and tax reforms 

Cavendish Maxwell said new laws and tax reforms are likely to support real estate demand and development from 2026 onward. 

“The new foreign ownership law, which comes into effect in January 2026, is a major step forward for Saudi Arabia’s real estate sector that should further accelerate buyer activity, while the recently introduced White Land Tax incentivises land owners to either sell or develop their plots,” said the report. 

The analysis added that Riyadh’s five-year rent freeze, announced in September, is expected to improve affordability but could also reduce landlords’ incentives to invest in maintenance and future supply, potentially creating short-term pressure on new developments. 

According to Heckford, Saudi Arabia’s residential market performance in the third quarter reflects a transitional phase marked by strong macroeconomic fundamentals and evolving regulatory measures. 

“Despite affordability challenges in Riyadh, demand remains resilient, supported by the new laws and tax systems,” said Heckford. 

He added: “Jeddah demonstrates stability with balanced supply and demand dynamics, and Dammam stands out as a growth hotspot driven by affordability and investor interest. Vision 2030 initiatives and infrastructure investments will be pivotal in sustaining momentum and unlocking new investment opportunities across all major cities in Saudi Arabia.”