New Murabba partners with Tourism Development Fund to bring Riyadh’s downtown to life

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The MoU was signed by New Murabba Development Company CEO Michael Dyke and TDF chief executive Qusai bin Abdullah Al-Fakhri. (Twitter @newmurabba)
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The MoU was signed by New Murabba Development Company CEO Michael Dyke and TDF chief executive Qusai bin Abdullah Al-Fakhri. (Twitter @newmurabba)
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Updated 01 March 2024
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New Murabba partners with Tourism Development Fund to bring Riyadh’s downtown to life

  • The agreement aims to unlock New Murabba’s potential, placing Riyadh at the forefront of global destinations

RIYADH: New Murabba Development Company has signed a memorandum of understanding with the Tourism Development Fund to spearhead the transformation of Riyadh.

The agreement will see the two entities work together to create New Murabba, for what they envisage will be the world’s largest modern downtown, serving as a model for future urban development and contributing toward Riyadh city’s evolution, in line with Vision 2030.

NMDC’s strategic partnership with TFD is pivotal in realizing New Murabba’s ambition to create the most advanced, transformative, downtown experience in the world. It aims to fulfil Saudi Arabia’s potential as a leading investment destination — for what the entities involved foresee as a place where people live, work and play; a tourism and hospitality hotspot distinguished by a thriving technology ecosystem; an enabling business environment; and a diverse and welcoming society.

The MoU was signed by New Murabba Development Company CEO Michael Dyke and TDF chief executive Qusai bin Abdullah Al-Fakhri. As part of the agreement, TDF will provide direct financing opportunities in collaboration with its network of partners and contracted investors, solidifying NMDC’s access to TDF’s expertise, networks and investment capabilities.

The agreement aims to unlock New Murabba’s potential, placing Riyadh at the forefront of global destinations and showcasing the Kingdom’s commitment to innovative, sustainable urban development, cultural richness and international visitor experiences.

 


14 sculptures go on display at public spaces in Riyadh

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14 sculptures go on display at public spaces in Riyadh

  • The works were chosen by Riyadh Art from its international Tuwaiq Sculpture symposium to reflect its ‘vision of weaving beauty and intellect into the city’s fabric’
  • Initiative aligns with efforts to make art a key part of city’s identity that improves quality of life and promotes the cultural economy, says Royal Commission for Riyadh City’s Khalid Al-Hazani

RIYADH: Fourteen sculptures selected from the annual international Tuwaiq Sculpture symposium, a Riyadh Art program, went on display on Wednesday at three prominent public spaces across the Saudi capital: ROSHN Front, the SEDRA residential community, and Sports Boulevard.

The project is part of Riyad Art’s efforts to showcase artworks in public spaces, and the addition of more works in other places is expected later.

Khalid Al-Hazani, the executive vice president of the lifestyle sector at the Royal Commission for Riyadh City, said: “This step reflects (Riyadh Art’s) vision of weaving beauty and intellect into the city’s fabric, and creating vibrant and culturally rich public spaces, allowing art to become an integral part of people’s daily lives.”

It is also in line with Riyadh Art’s broader strategy for transforming the city into an open-air art gallery, he added, thereby “turning art into a central element of the city’s identity and a key contributor to improving quality of life and promoting the cultural economy.” 

The Riyadh Art Program installed on Wednesday 14 sculptures selected from the Tuwaiq International Sculpture Symposium at prominent locations in Riyadh, including the ROSHN Front, SEDRA Residential Community, and Sports Boulevard. (Supplied)

The three chosen locations were considered perfect places to host the artworks because of their vibrancy, strong community connections and accessibility, Al-Hazani noted.

“This provides residents and visitors with the opportunity to engage with the sculptures in their everyday lives,” he said.

Seven of the sculptures have been installed at ROSHN Front, considered a key urban hub. The artworks on display there form a thought-provoking artistic landscape that encourages interaction, organizers said, and explores a number of themes including the values of urban transformation, community spirit, and creative curiosity.

Three sculptures are on display at the SEDRA residential community. Chosen to complement its serene character and nature-integrated urban planning, they blend in with their surroundings to reflect the values of environmental harmony, contemplation and renewal, organizers explained.

The remaining four sculptures are at Sports Boulevard, known for its open, green spaces. These works reflect several concepts, in particular ideas of nature, balance and public health.

All of the sculptures are part of Riyadh Art’s permanent collection, which includes works created by local and international artists during the Tuwaiq Sculpture symposium.