Social media influencers to be paid to discourage migrants from crossing English Channel

The English Channel has been a route into the UK for small migrant boats since 2018. (AFP/File)
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Updated 14 February 2024
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Social media influencers to be paid to discourage migrants from crossing English Channel

  • The Home Office believes TikTok is often used by people smugglers to advertise cross-Channel migration
  • Shortlisted influencers currently include TikTok stars in Albania, Iraq, Egypt and Vietnam, with plans to include others from Turkiye and India

LONDON: The British government has announced plans to pay social media influencers to post content that deters migrants from crossing the English Channel.

TikTok celebrities in countries from which migrants to the UK often originate will receive thousands of pounds to “engage prospective migrants” and promote new immigration laws, including the threat of deportation to Rwanda, The Times reported.

The idea was put before Downing Street by Cass Horowitz, the social media adviser behind Prime Minister Rishi Sunak’s PR campaign, “Brand Rishi.”

Part of a £1 million advertising blitz, the plan was proposed in the wake of a ban on the UK government’s use of TikTok, which prevents the Home Office from using the platform. The ban was introduced last year due to security concerns about the Chinese-founded firm.

The Home Office believes TikTok is “vital” to target potential migrants as the video-sharing platform is often used by people smugglers to advertise cross-Channel migration.

A Home Office spokesman said in a statement: “People smugglers frequently use social media to peddle lies and promote their criminal activities and it is vital that we utilize the same platforms to inform migrants about the truths about crossing the Channel and coming to the UK illegally.”

Shortlisted influencers currently include TikTok stars in Albania, Iraq, Egypt and Vietnam, with plans to include more in Turkiye and India.

The Home Office has contracted Multicultural Marketing Consultancy to find candidates. The firm said that the seven celebrities it had proposed were “popular culture opinion-formers who are well-placed to disseminate key messages on TikTok about the reasons to remain in country, risks to crossings (and) the legislation that applies if you arrive in the UK.”

The English Channel has been a route into the UK for small migrant boats since 2018. In 2022, some 46,000 people were discovered crossing the Channel aboard inflatable dinghies, but the number declined in the first half of 2023 to about 11,500 boats, according to the Migration Observatory.


UAE outlines approach to AI governance amid regulation debate at World Economic Forum

Updated 22 January 2026
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UAE outlines approach to AI governance amid regulation debate at World Economic Forum

  • Minister of State Maryam Al-Hammadi highlights importance of a robust regulatory framework to complement implementation of AI technology
  • Other experts in panel discussion say regulators should address problems as they arise, rather than trying to solve problems that do not yet exist

DUBAI: The UAE has made changes to 90 percent of its laws in the past four years, Maryam Al-Hammadi, minister of state and the secretary-general of the Emirati Cabinet, told the World Economic Forum in Davos on Wednesday.

Speaking during a panel discussion titled “Regulating at the Speed of Code,” she highlighted the importance of having a robust regulatory framework in place to complement the implementation of artificial intelligence technology in the public and private sectors.

The process of this updating and repealing of laws has driven the UAE’s efforts to develop an AI model that can assist in the drafting of legislation, along with collecting feedback from stakeholders on proposed laws and suggesting improvements, she said.

Although AI might be more agile at shaping regulation, “there are some principles that we put in the model that we are developing that we cannot compromise,” Al-Hammadi added. These include rules for human accountability, transparency, privacy and data protection, along with constitutional safeguards and a thorough understanding of the law.

At this stage, “we believe AI can advise but still (the) human is in command,” she said.

Authorities in the UAE are aiming to develop, within a two-year timeline, a shareable model to help other nations learn and benefit from its experiences, Al-Hammadi added.

Argentina’s minister of deregulation and state transformation, Federico Sturzenegger, warned against overregulation at the cost of innovation.

Politicians often react to a “salient event” by overreacting, he said, describing most regulators as “very imaginative of all the terrible things that will happen to people if they’re free.”

He said that “we have to take more risk,” and regulators should wait to address problems as they arise rather than trying to create solutions for problems that do not yet exist.

This sentiment was echoed by Joel Kaplan, Meta’s chief global affairs officer, who said “imaginative policymakers” often focus more on risks and potential harms than on the economic and growth benefits of innovation.

He pointed to Europe as an example of this, arguing that an excessive focus on “all the possible harms” of new technologies has, over time, reduced competitiveness and risks leaving the region behind in what he described as a “new technological revolution.”