New Murabba showcases vision for Riyadh’s urban development

New Murabba’s multi-faceted presence at the forum included an interactive exhibition booth with visual highlights of its ambitious plans for urban planning and development.
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Updated 12 February 2024
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New Murabba showcases vision for Riyadh’s urban development

New Murabba Development Company showcased its world-leading vision for urban development at the recent Public Investment Fund Private Sector Forum, held on Feb. 6-7, at the King Abdulaziz Conference Center in Riyadh. NMDC’s participation highlights its ambition to forge strong partnerships with key stakeholders, both existing and new.

Michael Dyke, NMDC’s chief executive, led the attending delegation, actively engaging with stakeholders, including potential investors, and future partners. The forum presented a unique opportunity for New Murabba to demonstrate how it will become the world’s most transformative and modern city center, serving as a model for future urban development, and contributing toward the city’s evolution in line with Saudi Vision 2030.

New Murabba’s multi-faceted presence at the forum included an interactive exhibition booth with visual highlights of its ambitious plans for urban planning and development, with Salman Alhubeis, executive director of delivery, sharing his views on the project’s execution during a panel discussion. 




Michael Dyke, CEO of New Murabba Development Company

CEO Dyke said: “The vision behind New Murabba is to create a transformative, vibrant, and sustainable downtown that will set new standards for urban development, and contribute to the city’s future development in line with Saudi Vision 2030. Through New Murabba, NMDC will lead the charge of urban planning and development, toward a technologically advanced  and sustainability-conscious future. New Murabba will act as a key enabler of Vision 2030, while delivering an immersive experience for those who wish to live, partner, visit or work there.”

Dyke also emphasized NMDC’s commitment to enabling Saudi Arabia’s economic diversification. New Murabba will be a blueprint for future urban development, delivering innovation, environmental responsibility, and economic growth for the Kingdom.

The forum, hosted by Saudi Arabia’s sovereign wealth fund, aimed to strengthen the Kingdom’s local economy and support the fund’s private sector engagement.

The event welcomed more than 8,000 participants from the private sector, including CEOs and business leaders. It also featured more than 100 pavilions for private sector companies and saw the participation of over 80 of the PIF’s portfolio companies.


LuLu expands specialty coffee footprint in KSA with Sulalat

Updated 24 January 2026
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LuLu expands specialty coffee footprint in KSA with Sulalat

LuLu Group has signed a landmark MoU with Sulalat Coffee during the 5th edition of World of Coffee Dubai trade show. This exclusive retail partnership is designed to enhance the specialty coffee offerings across LuLu Hypermarkets in Saudi Arabia, meeting the growing demand for premium coffee experiences within the region.
The agreement was signed by Mohamed Haris, director, Saudi Arabia, LuLu Group, and Abdulelah Al-Murqi, marketing director, Sulalat Coffee. Through this collaboration, LuLu Group will provide a dedicated platform for Sulalat’s specialty-grade beans, which are globally sourced and roasted in Riyadh. This initiative ensures that world-class coffee quality, previously reserved for niche aficionados, is now readily accessible to coffee lovers throughout the Kingdom.
By partnering with Sulalat Coffee, LuLu Group is integrating artisanal expertise with large-scale retail excellence. Sulalat has been a pioneer in the specialty coffee movement in the region, and this partnership allows LuLu to showcase unique varieties and professional-grade roasting. The collaboration reflects a shared vision to celebrate the thriving local coffee culture and deliver an unparalleled selection of premium products to everyday consumers.
In alignment with Saudi Vision 2030, this partnership reinforces LuLu Group’s commitment to empowering homegrown brands and fostering economic diversification within the Kingdom. By providing a global stage for local excellence at events like World of Coffee Dubai, LuLu continues to support the growth of a vibrant private sector and a sustainable retail ecosystem.
As the premier platform for the industry, World of Coffee Dubai 2026 highlights the rapid growth and innovation within the regional coffee scene. With the event attracting more than 17,000 visitors and hundreds of global exhibitors, it provides a vital stage for industry leaders to connect.