Shada mountains’ aromatic coffee is a sought-after brew
Shada mountains’ aromatic coffee is a sought-after brew/node/2435806/saudi-arabia
Shada mountains’ aromatic coffee is a sought-after brew
1 / 4
The coffee shrubs on the Shada Al-Asfal and Shada Al-Ala mountains produce a distinct type of bean that has become an in-demand commodity in Saudi Arabia. (SPA)
2 / 4
The coffee shrubs on the Shada Al-Asfal and Shada Al-Ala mountains produce a distinct type of bean that has become an in-demand commodity in Saudi Arabia. (SPA)
3 / 4
The coffee shrubs on the Shada Al-Asfal and Shada Al-Ala mountains produce a distinct type of bean that has become an in-demand commodity in Saudi Arabia. (SPA)
4 / 4
The coffee shrubs on the Shada Al-Asfal and Shada Al-Ala mountains produce a distinct type of bean that has become an in-demand commodity in Saudi Arabia. (SPA)
Shada mountains’ aromatic coffee is a sought-after brew
Farms with over 54,000 trees yield more than 12 tons annually
150-year-old trees still produce coffee through careful preservation
Updated 03 January 2024
Arab News
RIYADH: The Shada mountains, in the highlands of Al-Baha, always have the alluring aroma of coffee in the air.
The coffee shrubs on the Shada Al-Asfal and Shada Al-Ala mountains produce a distinct type of bean that has become an in-demand commodity in the country.
Scattered across these mountains are farms that have over 54,000 trees, which yield more than 12 tons annually.
Over 280 farmers are involved in this enterprise, according to statistics from the Ministry of Environment, Water and Agriculture branch in Baha.
The twin mountains, part of a mountain range amidst a series of low plains and valleys, are the highest peaks in the Tihama plain.
Shada Al-Ala reaches an elevation of 2,200 meters, while Shada Al-Asfal stands at around 1,500 meters.
Agriculture on these mountains extends to other produce, but the primary crop is coffee.
Remarkable methods are used for the care of the coffee trees. The plants are watered by storing rainwater in hollow rocks strung together to resemble tanks, as explained by Ali Al-Ghamdi, the owner of a farm on Shada Al-Asfal mountain.
His farm has around 700 Shada coffee trees. The plants receive meticulous care, as well as the planting, drying and processing, he said.
The price of Shada coffee ranges between SR100 ($26) and SR150 per kilogram.
From Shada Al-Asfal to Shada Al-Ala, some trees that have stood for over 150 years still yield coffee.
Some 300 of them are carefully tended by Abdullah Al-Shadawi, who has followed in the farming footsteps of his ancestors. He said there is a significant yield yearly because of the fertile soil.
Fahad Al-Zahrani, director of the ministry’s Baha region, said the government provides considerable support for the farmers to meet their targets.
Al-Zahrani said the ministry distributes around 80 liters of insecticides annually to farmers, and that the reclamation project, of agricultural terraces, on both mountains has benefited 93 farmers.
There are 125 agricultural terrace reservoirs, 83 in Shada Al-Asfal and 42 in Shada Al-Ala.
The ministry has established a Coffee City project in the north of Baha, covering an area of 1.6 million square meters, which aims to create 1,000 jobs and ensure the cultivation of 300,000 coffee trees.
Saudi House kicks off Davos with push on Vision 2030, AI platform and ‘humanizing’ tourism
Saudi ministers dominate pre-summit spotlight at Saudi pavilion, touting Vision 2030’s next phase and human capital as key to global edge
Ministry of Economy and Planning announced the SUSTAIN Platform which aims to accelerate AI-enabled, cross-sector collaboration for sustainable development
Updated 16 sec ago
GABRIELE MALVISI
DAVOS: For regulars at the World Economic Forum, Monday in Davos is usually a chance to ease into the week, a time to reconnect, plan meetings and prepare for the intense schedule ahead.
This year, Saudi Arabia moved quickly to fill that lull, taking center stage with a packed program of panels ahead of Tuesday’s official opening.
At the Saudi House — the Kingdom’s official pavilion on the Promenade, returning after its debut as a standalone venue at the 2025 WEF Annual Meeting — Saudi ministers and global executives set out how the Kingdom sees the next phase of its transformation.
Monday’s speakers at the Saudi House included Minister of Finance Mohammed Al-Jadaan, Minister of Investment Khalid Al-Falih, Minister of Tourism Ahmed Al-Khateeb, and President and Vice Chairman of Meta Dina Powell McCormick. (Supplied)
Established by the Ministry of Economy and Planning, the venue is pitched as a platform for international thought leaders to tackle the challenges, opportunities and solutions shaping the global economy.
Opening a session on the Kingdom’s role at this year’s Forum and the next phase of Vision 2030 — now in its 10th year and roughly two-thirds complete — Princess Reema bint Bandar, Saudi Arabia’s ambassador to the US, said human capital “is the actual driver if you want a competitive, modern economy.”
She described one of the biggest achievements of the past decade as the emergence of a highly qualified cohort of young Saudis who could work anywhere in the world but “choose to come home, choose to build at home and choose to deliver at home,” calling this “the biggest symbol of the success of Vision 2030.”
Who can give you optimum access to opportunities while addressing risks? I contend that Saudi Arabia has been able to provide that formula.
Khalid Al-Falih, Saudi minister of investment
On the same panel, Minister of Finance Mohammed Aljadaan said this success is rooted in a “behavioral change” that has strengthened the Kingdom’s credibility with both international partners and its own citizens.
“Credibility comes from being very pragmatic, making sure that you maintain your fiscal policy discipline, but at the same time refocus your resources where it matters,” he said, warning that “markets will call your bluff if you’re not serious.”
The Saudi House, a cross-ministerial initiative led by the Ministry of Economy and Planning, is intended to underscore the Kingdom’s “commitment to global cooperation” by offering “a platform where visionary ideas are shared and shaped,” while showcasing opportunities and lessons from its “unprecedented national transformation.”
Echoing earlier comments to Arab News, Economy and Planning Minister Faisal Alibrahim said the Kingdom’s role as an anchor of stability has helped unlock its potential, stressing that while the objective is to decouple from reliance on a single commodity, “2030 is not the finishing line.”
Khalid Al-Falih, Saudi minister of investment, said Saudi Arabia has been able to enable access to opportunities while addressing major risks, arguing that few countries can match the Kingdom’s overall mix.
“No country has all of those to 100 percent,” he said. “But who can give you the mix that gives you optimum access to opportunities while addressing all of those risks?
“I contend that Saudi Arabia has been able to provide that formula and the proof is in the pudding,” noting that local investment has doubled in recent years to reach levels comparable with India and China.
While societal transformation dominated the morning discussions, the afternoon turned to technology, tourism, sport and culture, four strategic sectors expected to spearhead Vision 2030’s next phase.
The Ministry of Economy and Planning used the day to announce the SUSTAIN Platform, due to launch in 2026, which aims to accelerate AI-enabled, cross-sector collaboration for sustainable development.
The ministry said SUSTAIN will translate the Kingdom’s public and private-sector coordination mandate into a practical national tool to help government entities, businesses, investors, academia and civil society identify credible partners, form trusted coalitions and move initiatives “from planning to implementation more efficiently,” addressing a global challenge where fragmented partnerships often slow delivery and blunt impact.
“We are in a moment in time where technology may well impact the face of humanity,” said Dina Powell McCormick, recently appointed president and vice chairman of Meta, welcoming the Kingdom’s “desire” to partner with technology companies and its embrace of innovation.
Minister of Tourism Ahmed Alkhateeb, discussing how technology is being deployed in his sector, underlined that “in travel and tourism, people are very important. We learn about other people’s culture through interacting with people. We digitalize the unnecessary and humanize the necessary.”
He added that while technological transformation is a priority, “we don’t want to replace this big workforce with technology. I think we need to protect them in Saudi Arabia, where we’re being a model. I’m an advocate of keeping the people.”
Throughout the week, Saudi House will host more than 20 sessions, including over 10 accredited by the WEF, across six themes: Bold Vision, Insights for Impact, People and Human Capability, Quality of Life, Investment and Collaboration, and Welcoming the World.
The pavilion will also launch “NextOn,” a new series of influential and educational talks featuring leading global voices.
