Hajj, Umrah forum to focus on Pilgrim Experience Program

The third Hajj and Umrah Services Conference and Exhibition will take place from Jan. 8-11 at the Jeddah Superdome. (@ReasahAlharmain)
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Updated 25 December 2023
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Hajj, Umrah forum to focus on Pilgrim Experience Program

  • Conference to drive partnerships, address challenges and promote creativity for an improved pilgrim experience

JEDDAH: The Kingdom is set to host the third Hajj and Umrah Services Conference and Exhibition aimed at improving the pilgrim experience at the Two Holy Mosques.

Organized by the Ministry of Hajj and Umrah under the patronage of King Salman, the four-day event will take place from Jan. 8-11 at the Jeddah Superdome, the Saudi Press Agency reported on Monday.

It comes as part of the Pilgrim Experience Program, a pillar of the Kingdom’s Vision 2030.

The conference will involve discussions on pilgrim services, aiming to enhance the quality of pilgrimages while enriching the religious and cultural experiences of visitors.

It will gather individuals interested in the Hajj and Umrah sector from the Kingdom and around the world.

Visitors can discover initiatives, products, services and projects, with the conference fostering collaboration, addressing challenges, and promoting innovation and creativity.

The event will also encourage investment in new solutions and technologies, as well as enhance skills to align with the development of the Hajj and Umrah sector.

Companies, Hajj missions, parties, service providers, entrepreneurs and officials will be able to showcase their Hajj products and services, are are encouraged to build sustainable partnerships that improve the pilgrim experience.

The forum aims to boost the competitiveness of entities and companies in the Hajj and Umrah sector, channeling capabilities to elevate service quality and options as part of the Saudi government’s commitment to pilgrim welfare.

A range of discussion panels across several sessions will cover key topics, including housing, logistics, healthcare, transportation, technology, artificial intelligence, water and energy solutions, all aimed at enhancing services for pilgrims and Umrah performers.

The ministry aims to create a sustainable system for pilgrim experience development, leveraging ideas from specialists across governmental and private sectors. This involves anticipating future trends, fostering partnerships and initiatives, engaging innovators and reviewing Saudi Arabia’s efforts to enhance pilgrim services.

Last year’s Hajj and Umrah conference attracted more than 100,000 visitors, with 360 government and private entities taking part. The event also resulted in the signing of more than 200 agreements in the Hajj and Umrah sector.


Experimental farm in Al-Lith looks into future of Saudi Arabian agriculture

Updated 01 February 2026
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Experimental farm in Al-Lith looks into future of Saudi Arabian agriculture

  • Research initiative reflects strategic transformation

JEDDAH: An experimental farm in Saudi Arabia’s Al-Lith Governorate is one of the research initiatives reflecting the strategic transformation taking place in the Kingdom’s agricultural sector.

The farm uses highly efficient, sustainable production models that combine scientific research with commercial application, contributing to strengthening the country’s food security system and the sustainability of water resources.

Located in the Ghumaiqa Center on an area of about 10 hectares, the cutting-edge farm is a testing platform for modern agricultural technologies that tackle the challenge of water scarcity.

The farm includes developed open fields and modern greenhouses, supported by smart irrigation encompassing drip and sprinkler irrigation alongside surface and subsurface technologies.

All the systems operate via smart controls that enable the monitoring of water consumption and ensure improved efficiency, thereby achieving a balance between agricultural production and water conservation.

The farm also uses treated and diluted low-salinity seawater.

It aims to diversify agricultural water sources, reduce reliance on freshwater, and open new horizons for agriculture in coastal and semi-arid environments.

The project represents a promising investment opportunity in the field of smart agriculture, enabling the development of commercially scalable production models, particularly for high-value vegetables and fruits, while reducing operational costs associated with water and energy, enhancing the economic feasibility of future agricultural projects.

In addition, the project contributes to transferring and localizing agricultural expertise, supporting local food supply chains, and creating an attractive environment for agricultural investment.

This aligns with Sustainable Development Goals and enhances the efficiency of the private sector in adopting innovative agricultural solutions.

Yahya bin Abdulrahman Al-Mahabi, the director of the Ministry of Environment, Water and Agriculture office in Al-Lith Governorate, told the Saudi Press Agency that the project represented the future of agriculture in the Kingdom.

He explained that the vision was based on investing in technology, enhancing the return on water per unit, and integrating scientific research with investment opportunities.

Al-Mahabi spoke of the experimental farm as a modern, scalable and replicable model applicable in several regions of the Kingdom, particularly in coastal environments.

Al-Mahabi highlighted the Ministry of Environment, Water and Agriculture’s commitment to supporting distinctive projects that contributed to achieving food security while developing rural areas and enhancing agricultural production efficiency, in line with the objectives of the Kingdom’s Vision 2030.