Saudia Cargo, Cainiao, and WFS partner to boost global logistics

Saudia Cargo, Cainiao, and Worldwide Flight Services will increase their collaboration to optimize the efficiency of global logistics operations.
Short Url
Updated 05 December 2023
Follow

Saudia Cargo, Cainiao, and WFS partner to boost global logistics

With the growth of online shopping on a global scale, the need for efficient and innovative e-commerce logistics solutions is paramount. In response, Saudia Cargo, Cainiao, and Worldwide Flight Services — a member of the SATS Group — have announced that the three parties will reinforce and increase their collaboration with an aim to optimize the efficiency of global logistics operations.
This collaboration strengthens their existing relationship, focusing on optimizing logistics processes by streamlining operations and adopting logistics innovations.
A key component of this collaboration is the establishment of a dedicated area in the air cargo station of Cainiao Liege eHub in Belgium, the company’s European regional hub. WFS/SATS, in close collaboration with Cainiao, operates in the air cargo station.

FASTFACT

A key component of this collaboration is the establishment of a dedicated area in the air cargo station of Cainiao Liege eHub in Belgium.

This initiative responds directly to the escalating demand for high-quality logistics operations in the cross-border e-commerce sector, particularly in the Middle East and European markets. Earlier this year, Cainiao unveiled its international express shipping service, Global 5-Day Delivery, in collaboration with AliExpress, now available in the UK, Spain, the Netherlands, Belgium, and South Korea.
Saudia Cargo and Cainiao boast a robust collaboration, with a history that spans several years. The latest agreement reinforces this long-standing relationship by giving precedence to specific Saudia Cargo freighter flights originating from Hong Kong and bound for Riyadh and Liege.
Additionally, the contract extension to WFS/SATS for handling more than 50,000 tons annually on flights connecting Liege and Riyadh underscores Saudia Cargo’s commitment to operational excellence and reliable logistics services.




Teddy Zebitz, CEO of Saudia Cargo

Teddy Zebitz, CEO of Saudia Cargo, said: “Our collaboration with Cainiao and WFS/SATS represents a natural evolution of our strong collaborations. By building on our existing commitments, we are poised to redefine the industry landscape, offering innovative and customer-centric solutions. Our collaboration ensures a seamless flow of e-commerce materials from Hong Kong to Liege. With high frequency flights on our Hong Kong to Liege via Riyadh route, we have a significant capacity exclusively dedicated to Cainiao. Utilizing a meticulous process involving pre-built ULDs, we facilitate an uninterrupted supply chain, supporting Cainiao in achieving their key performance indicators.”

We anticipate expanding our e-commerce network in Asia and Europe to meet evolving industry demands and customer logistics needs.

Teddy Zebitz, CEO of Saudia Cargo

He added: “This collaboration significantly strengthens our e-commerce operations, positioning us as a trusted industry provider. We anticipate expanding our e-commerce network in Asia and Europe to meet evolving industry demands and customer logistics needs.”
Eric Xu, vice president of Cainiao Group, said: “Cainiao is committed to transforming the logistics industry through continuous innovation to enable a seamless e-commerce experience and we are delighted to find close partners like Saudia Cargo and WFS/SATS on this path. Through continuously equipping our Liege eHub with cutting-edge technology solutions, we managed to boost the efficiency of logistics operations while improving customer experience through greater transparency and traceability. We are confident that this win-win collaboration will further reinforce Cainiao’s position as the world’s leading cross-border e-commerce logistics provider by offering the valued customers of us three companies with enhanced experience.”
John Batten, chief executive, Europe, Middle East, Africa and Asia, WFS, said: “E-commerce is extremely important to WFS/SATS, our customers, our industry, and, of course, consumers, but up to now, it has been processed within a traditional air cargo handling environment. With the growth projections for e-commerce, the industry response must be more dynamic and tailored, and this is what WFS/SATS aims to deliver in Liege working alongside Saudia Cargo and Cainiao. This three-party collaboration leverages operational excellence skills and requirements from the airline, cargo handler, and e-commerce logistics perspectives, and will exemplify our commitment to innovation, speed, and real-time information for the future of the e-commerce logistics ecosystem.”
Inaugurating on March 1, 2024, the strategic collaboration between Saudia Cargo, Cainiao, and WFS/SATS aims to make a transformative leap in global logistics and to set a new benchmark, which propels cross-border logistics into a new era, driven by efficiency and innovation.

 


RLC Global Forum places Kingdom at center of future of retail

Updated 16 January 2026
Follow

RLC Global Forum places Kingdom at center of future of retail

The RLC Global Forum will return to the Saudi capital on Feb. 3–4 to shape the future of retail and consumer-facing industries at a defining moment for growth against a backdrop of shifting cross-border commerce, evolving consumption patterns, and the global AI imperative.
As the world’s economic and cultural gravity continues to shift, Riyadh stands at the intersection of transformation by connecting East and West, tradition and innovation, and providing the ideal stage for this global dialogue.
The forum’s launch coincides with the announcement of two strategic partnerships with Cenomi Centers and Panda Retail Company, highlighting Saudi Arabia’s emergence as a driving force in the global growth narrative.
Speaking to Arab News ahead of the annual forum, Panos Linardos, chairman of RLC Global Forum, said the event enables decision-makers to create a sustainable growth and innovation strategy in retail by monitoring major transformative forces affecting worldwide leaders. 
“At the 2026 RLC Global Forum, the priority is not identifying trends — in fact most leaders already see the signals — but understanding how those forces collide and reshape decision-making. This year’s agenda reflects a world at a growth crossroads: capital is more disciplined, consumers are more selective, and traditional operating models are under strain,” said Linardos.
“This year we are focused on three interconnected questions. First, where does enduring growth come from when scale alone no longer guarantees resilience? Second, how are power and value shifting across the retail ecosystem? And third, how do markets like Saudi Arabia move from rapid expansion to sustainable, system-level value creation?” said the chairman.
“We believe that retail does not operate in isolation. That is why the forum is structured to examine these dynamics across retail, real estate, technology, and investment as a single interdependent system. This integrated view, rather than siloed thinking, is where meaningful strategy now takes shape,” he added.
The forum will convene more than 2,000 senior decision-makers in Riyadh, with participants spanning global retail groups, sovereign-linked investors, developers, technology platforms, policymakers, and academic institutions from more than 40 countries.
“What matters most, however, is not scale but composition. You must understand that this is an invitation-only audience shaped deliberately around decision-making authority. CEOs sit alongside ministers, investors alongside operators, and academics alongside practitioners, not to offer commentary, but to interrogate assumptions and test strategies against real-world constraints,” said Linardos.
What distinguishes the forum is its ability to bring global perspectives into direct conversation with regional realities.
“As Saudi Arabia’s role in global trade, tourism, and consumer markets accelerates, that intersection has become increasingly relevant for leaders reassessing how and where growth is built,” he said.
Reports indicate that retail sales in the Kingdom are forecast to reach $161.4 billion by 2028. “The scale of the opportunity is clear, but the more interesting question is how that growth is shaped,” Linardos told Arab News. “Demographics, digital adoption, tourism growth, and large-scale urban development are converging at once. That creates opportunity, but also raises the bar. The next phase of retail growth in the Kingdom will favor models that integrate physical space, digital infrastructure, cultural relevance, and operational discipline.”
At the 2026 RLC Global Forum, many of the discussions center on this transition, he said.
The Kingdom’s advantage lies in its ability to design ecosystems where retail, hospitality, culture, and experience reinforce one another. Creating this long-term, integrated value is a core focus of the discussions at the forum, he added.
Commenting on the forum’s role in the future of the Saudi retail landscape, Linardos said: “Saudi Arabia does not need another conference to showcase ambition. What it benefits from — and increasingly demands — is a platform for informed, global dialogue grounded in execution. The RLC Global Forum plays that role by positioning Saudi Arabia not as a case study, but as a strategic participant in shaping the future of retail and consumer economies.”
“By bringing global leaders into Riyadh, the forum allows for an exchange that is both outward-looking and locally anchored. As the Kingdom moves from rapid transformation to long-term institution building, these conversations become more consequential. The forum is thus a critical catalyst in translating Vision 2030’s ambitions into a resilient, global-market reality,” he added.
The RLC Global Forum is a leading platform that brings together the world’s most influential retail leaders, innovators, and policymakers to drive positive industry change. It marks the next phase of the Retail Leaders Circle’s 12-year mission to connect and empower decision-makers across the retail and consumer-facing sectors.
Through high-level dialogue and strategic cross-industry initiatives, the forum addresses the long-term forces defining the trajectory of retail and its interconnected ecosystems.
Alongside the annual retail forum in Riyadh, the RLC Global Forum curates a calendar of high-profile events around the world, including the CEO Summit in New York and the RLC Fashion Summit in Milan.