Saudi HORECA concludes 12th edition in Riyadh

Jury members of the top Chef program — Chef Maroun Chedid, Chef robert Chinn, and Chef Mona Mosly — were honored.
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Updated 02 December 2023
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Saudi HORECA concludes 12th edition in Riyadh

Food, beverage and hospitality exhibition Saudi HORECA 2023 held its 12th edition from Nov. 27-29 at the Riyadh International Convention and Exhibition Center.
Held with the support of the Kingdom’s Culinary Arts Commission, the event was colocated with Salon du Chocolat et de la Pâtisserie, a world-famous chocolate showcase that originated in Paris and now graces more than 17 cities worldwide, including New York, Tokyo, and Dubai.
Spanning 30,000 square meters, Saudi HORECA and Salon du Chocolat et de la Patisserie showcased innovative products, the latest technologies, and services from 420 local, regional, and international companies. More than 50,000 trade professionals visited the two shows during the three days, where they had the opportunity to network, discover new possibilities and plan the future of their companies with prominent business owners and industry leaders.
Hicham Al-Rabbah, board member of the organizing company SEMARK Group, and Joumana Damous Salameh, CEO of Hospitality Services, the co-organizing company, both took the stage to present welcoming speeches at the opening ceremony.

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Local, regional, and international companies showcased innovative products, the latest technologies, and services at Saudi HORECA and Salon du Chocolat et de la Pâtisserie.

During the event, the jury of the Top Chef program — including Chef Maroun Chedid, restaurateur, and media personality; Chef Robert Chinn, television presenter, restaurateur, and cookbook author; and Chef Mona Mosly, the first Saudi woman to be recognized as a culinary pioneer and judge on The Taste reality cooking show — were honored, in the presence of Bassel Al-Radi, Saoud Al-Rajhi, Nayef Al-Rajhi, Mohammed Al-Ithnayn, Al-Rabbah, in addition to a group of hospitality professionals and several ambassadors.
“We are gathered here together to celebrate the profound impact of three chefs who have reimagined and continue to shape the culinary scene in the Middle East. As judges on the renowned Top Chef TV show, they have not only elevated the profession but have also inspired aspiring chefs to chase their dreams,” said Salameh.
The events also featured exciting competitions, including Hospitality Salon Culinaire, Saudi Barista Competition and Mocktail Zero Competition as well as a chocolate fashion show, pastry show, Salon du Chocolat Junior, and several cake competitions and demos. The jury comprised more than 60 chefs and experts, many of whom were attending from abroad.
Beside the competitions, Saudi HORECA brought together more than 20 keynote speakers for a series of talks to tackle industry-related topics. Panel discussions were held with hoteliers, food experts and tech firms, among others.


iCAUR V27 Saudi media test drive ignites excitement, conquering the Edge of the World!

Updated 29 January 2026
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iCAUR V27 Saudi media test drive ignites excitement, conquering the Edge of the World!

iCAUR held a V27 media test drive event in Riyadh on Jan. 22. 

Twelve local journalists and KOLs took four V27s to Saudi Arabia's famous natural landmark, the Edge of the World. 

They got a hands-on experience of the Boxy Styled SUV’s classic style and advanced technology on challenging real-world roads.

In the morning, journalists and KOLs gathered in downtown Riyadh. 

Through product briefings and interactive sessions, guests got an up-close look at the V27’s core technologies and design philosophy while enjoying a relaxed brunch, introducing iCAUR in detail. 

Afterward, the test drive convoy left the city and drove roughly 200 km northwest to the Edge of the World. 

During the drive, participants praised the V27’s smooth and quiet ride. 

They also appreciated the 15.4-inch 3K HD touchscreen and the smart infotainment system powered by the 8155 chip. 

Voice control for navigation, climate, and music was also highly appreciated.

The test drive destination, the Edge of the World, is located north of the Tuwaik Mountains, which stretches upto 1,000 km. 

It is a steep cliff with a drop of about 300 meters and is one of Saudi Arabia’s most iconic natural wonders. 

The nearly two-hour journey passes vast plains with almost no signal and few clear road signs. The desert is full of faint tire tracks and gullies eroded by rain.

In this environment, the V27’s power and off-road capability are fully showcased. 

As iCAUR’s first mass-production model equipped with Golden REEV (Range-Extended Electric Vehicle), the V27 uses a 1.5T engine dedicated to range extension, with a thermal efficiency of 45.79% and the ability to generate 3.71kWh per liter of fuel. 

This gives the V27 a combined range of over 1,000km, allowing it to handle long distances even in deserts and rugged terrains with limited refueling options. 

The front and rear dual motors deliver a combined 455hp, enabling 0–100km/h acceleration in around 5 seconds, providing consistent and strong power on complex roads. 

Tuned by the world-class Prodrive racing team and paired with the i-AWD (intelligent All-Wheel Drive) system, the V27 stays stable at high speeds. 

It also delivers precise, controlled handling on gravel and uneven surfaces, delivering an exceptional driving feel for a 5-meter vehicle. This balance of performance and efficiency has been repeatedly highlighted by the media and KOLs during the event. 

The first batch of iCAUR V27s has now been officially shipped to six Middle Eastern markets, including Saudi Arabia, the UAE, and Qatar. 

The Middle East will serve as the global debut region for the V27, with launches in the UAE and Bahrain in February, followed by Saudi Arabia in March.

Before the official launch, iCAUR will roll out a series of activities in Saudi Arabia, including mall displays and showroom openings, allowing media and users to get up close with this new energy classic. 

The showrooms will also feature the AiMOGA humanoid robot, powered by Chery Group’s latest AI technology. Stay tuned!