NEOM announces new tourism escape Siranna 

Developing the tourism sector is a key agenda of Saudi Arabia’s Vision 2030, as the Kingdom is steadily diversifying its economy away from oil. Supplied.
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Updated 30 November 2023
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NEOM announces new tourism escape Siranna 

RIYADH: Saudi Arabia’s giga-project NEOM has unveiled its latest sustainable tourism destination, Siranna, featuring a 65-key hotel and 35 exclusive residences. 

Siranna will also feature a beach club, spa, wellness facilities, and horse riding offerings for visitors, according to a press statement.  

“Sophisticated dining and entertainment options will also satisfy a wide range of tastes and interests among guests,” said NEOM in the press statement.  

It added: “The guiding principle underpinning the development is to ensure minimal intervention in nature, where thoughtful and deliberate techniques will be used to preserve the surrounding landscape.” 

Developing the tourism sector is a key agenda of Saudi Arabia’s Vision 2030, as the Kingdom is steadily diversifying its economy away from oil.  

Through its National Tourism Strategy, Saudi Arabia aims to attract 150 million tourists to the Kingdom by the end of this decade – a target revised up from 100 million.

“Aligned with NEOM’s commitment to conservation, Siranna will complement its coastal location and be delivered sustainably,” added NEOM in the press statement.  

Earlier this month, NEOM, which is being developed with a budget of $500 billion, unveiled another tourism destination named Epicon, a new premium spot set along the Gulf of Aqaba. 

Epicon is expected to offer a diverse range of experiences that include leisure activities at a beach club, wellness programs, exploring natural landscapes, and fine dining options. 

The project will also feature two towers, one reaching 225 meters and the other 275 meters in height, encompassing a luxury hotel with 41 high-end tourist apartments and exclusive residential suites. 

Epicon also includes a resort comprising 120 rooms and 45 beachfront villas. 

On Nov. 28, affirming its commitment toward sustainability, NEOM signed multiple memorandums of understanding with Bosch and Bain&Co. to accelerate clean industrial transformation in Oxagon, the industrial facility located within the city.  

In an X post, Oxagon said that these deals with Bosch and Bain&Co. will help Oxagon “harness the expertise of each organization to shape the future of manufacturing through investments in innovation, technology and talent development.”  


Egypt unveils $1bn Startup Charter to boost innovation, jobs

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Egypt unveils $1bn Startup Charter to boost innovation, jobs

JEDDAH: Egypt has launched its first-ever national Startup Charter, committing $1 billion in funding and new policies to stimulate innovation, create jobs, and drive economic growth.

The initiative follows over a year of consultations involving 15 national entities and more than 250 representatives from the startup ecosystem, entrepreneurs, and parliamentary bodies, according to an official statement from the Egyptian Cabinet.

The charter is designed to support up to 5,000 startups, generate an estimated 500,000 direct and indirect jobs, and accelerate international expansion, as outlined by the Ministerial Group for Entrepreneurship.

Egypt’s startup ecosystem has gained significant traction in recent years, with startups attracting $228 million in venture capital and debt financing during the first five months of 2025 alone, marking a notable increase from the previous year. Official figures indicate that total funding for the sector reached $614 million in 2025, a sign of growing investor confidence and a more diverse financing landscape.

The official launch took place on Feb. 7 at the Grand Egyptian Museum, attended by Prime Minister Mostafa Madbouly, Minister of Planning and Economic Development Rania Al-Mashat, key members of the entrepreneurial ministerial group, the governor of Giza, ambassadors, and various stakeholders from the startup ecosystem and venture capital funds.

“The Startup Charter represents a strategic framework to enhance the capabilities of startups and the entrepreneurial ecosystem, aiming for rapid, sustainable economic growth driven by competitiveness and innovation, while also contributing to job creation,” said the Cabinet’s statement.

The charter sets out several key objectives over the next five years, including accelerating startup expansion into international markets, developing local talent to combat brain drain, promoting venture capital, and attracting investments through a unified financing initiative. It also seeks to connect critical challenges in various sectors with innovative solutions from startups.

In her speech at the event, Al-Mashat emphasized that the charter is not just a theoretical document but a practical and adaptable tool that will evolve to meet technological advancements and market needs. She described it as the first step toward modernizing Egypt’s policies and legislation to better support startups.

Al-Mashat also highlighted that the priorities of the charter were determined after extensive consultations with key stakeholders, aiming to create a dynamic and sustainable business environment that fosters innovation and attracts investment.

One key feature of the Startup Charter is the introduction of a unified definition of startups — newly established companies with a focus on rapid growth, flexibility, and innovation. This definition will allow startups to access a range of incentives and benefits, including official classification certifications from small and medium enterprise authorities.

Additionally, it includes a unified financing initiative designed to coordinate available funding resources from government entities. The initiative aims to amplify the impact of these resources by up to four times, with the goal of mobilizing $1 billion over the next five years through government-backed guarantees, joint investments with venture capital funds, and collaboration with private-sector investors.

In 2024, Prime Minister Madbouly issued a decree forming a new ministerial group, led by the Minister of Planning and Economic Development, to further strengthen the startup ecosystem. The group's mission is to foster sustainable, knowledge-driven economic growth, enhance competitiveness, and create meaningful employment opportunities. It includes senior government officials, the CEO of the Small and Medium Enterprises Development Agency, and representatives from the Central Bank, the Financial Regulatory Authority, and other relevant bodies.