Local AlUla family turns farm into resort to attract visitors 

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Drawing inspiration from their natural surroundings, the family adorned the place with decorative items and handcrafted artworks using local materials. (SPA)
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Drawing inspiration from their natural surroundings, the family adorned the place with decorative items and handcrafted artworks using local materials. (SPA)
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Updated 02 November 2023
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Local AlUla family turns farm into resort to attract visitors 

ALULA: In a bid to attract local, regional, and international tourists, a family in AlUla has transformed their farm into a picturesque resort called Taraha.

Drawing inspiration from their natural surroundings, the family adorned the place with decorative items and handcrafted artworks using local materials. 

This initiative marks the family’s initial foray into rural lodging investments, with ambitious plans for development and expansion to compete with major industry players.

Hashem Abdullah Al-Balwi, the director of the Ajwaa Al-Mazra’ah Agricultural Tourism Foundation, said that the project, prompted by a burgeoning tourism interest in the AlUla province, endeavors to rejuvenate the concept of agricultural tourism in a creative and locally rooted fashion.

Their goal is to offer a novel farm-life experience, free from disruptions, harnessing the natural elements of the surrounding landscape, which includes mountains, palm fronds, desert and sand, all while preserving the environment.

All the individuals involved in running the resort are family members, each assigned a specific role, Al-Balwi explained.

Their commitment is to provide guests with top-notch services, including offering traditional foods and beverages that showcase the region’s culinary heritage.

Visitors also have the unique opportunity to engage in hands-on harvesting of a diverse range of crops right on the farm.
 


Saudi Arabia, Estonia strengthen cyber defense cooperation

Updated 09 February 2026
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Saudi Arabia, Estonia strengthen cyber defense cooperation

  • Renowned for its leadership in digital governance, Estonia sees cybersecurity as central to its partnership potential with Saudi Arabia, building on years of regional engagement through its technology firms

RIYADH: Estonia aims to deepen defense, cybersecurity, and artificial intelligence cooperation with Saudi Arabia as both nations look to advance technology‑driven defense and cybersecurity capabilities.

Hanno Pevkur, Estonia’s minister of defense, told Arab News at the World Defense Show in Riyadh on Monday that Estonia’s defense industry is eager to contribute to the Kingdom’s fast‑growing defense ecosystem.

“In the modern world, cooperation built on trust and technology is the best defense,” he said. “It is important for us to be here because we clearly see there is a possibility to increase cooperation, not only bilaterally between Saudi Arabia and Estonia, but across the region.”

At Estonia’s pavilion, a cooperation agreement was signed between an Estonian company and a Saudi firm during the show, he noted.

Pevkur also said Estonia’s defense sector has expanded rapidly in recent years, driven by technological innovation and partnership.

“Our defense industry is growing very rapidly, and we continue to see strong momentum,” he said.

He said Estonia’s strengths lie in digital and smart‑system integration rather than large‑scale weapons production.

“We will not build airplanes or tanks, but what we can do is integrate robotics, automation and drones to make existing systems smarter,” he said.

The minister said effective defense collaboration must link businesses and governments to achieve meaningful results.

“When we want to have real cooperation, we need it on all levels,” he said. “The biggest client for any defense company is the government, so we must treat this as one ecosystem where the public and private sectors work hand in hand.”

Renowned for its leadership in digital governance, Estonia sees cybersecurity as central to its partnership potential with Saudi Arabia, building on years of regional engagement through its technology firms.

Pevkur said several Estonian companies, including Nortal, have already assisted Gulf governments in developing open IT and digital‑service systems.

“As the most digitalized nation in the world, almost every service in Estonia can be done online, except getting married,” he said. “But with such digitalization, we also need strong cyberdefense.”

He said data protection and digital resilience are treated as matters of national sovereignty in Tallinn, the capital of Estonia.

“Data is what we own. When someone steals that data, it becomes a serious threat,” he added. “That is why cyberdefense is not just about technology, it is about trust, sovereignty and protection.”

Pevkur said Saudi Arabia’s advances in AI offer promising opportunities for collaboration.

“I know that Saudi Arabia is doing great work when it comes to AI,” he said. “For us, as a small country with limited human resources, AI is essential not just for defense but for everyday life.”

Pevkur added that Estonia has launched a national AI strategy to promote responsible development and closer coordination between government and industry. One Estonian company, he said, has developed a system that allows a single operator to control hundreds of drones through AI.

“It is quite easy to put a weapon into the hands of a robot, but we also need to define who is accountable for its actions,” he said.

“The big question for the future is whether we can allow a war to be fought entirely by AI, or if humans must always make the final ethical decisions.”

He said in his conclusion that governments must reach a common understanding on how AI will be used and regulated on the battlefield.