Saudi Arabia’s MBC Group launches ‘Sukkar’ film with much fanfare in Riyadh

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In a conversation with Arab News, Heba Mashari Hamada described “Sukkar” as a “unique singing performance”. (Supplied)
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In a conversation with Arab News, Heba Mashari Hamada described “Sukkar” as a “unique singing performance”. (Supplied)
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Updated 12 October 2023
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Saudi Arabia’s MBC Group launches ‘Sukkar’ film with much fanfare in Riyadh

  • Adaptation of 1912 epistolary novel “Daddy-Long-Legs,’ features young children fighting harsh social conditions

RIYADH: Following its successful premiere in Cairo and Dubai, the movie “Sukkar” was launched with much fanfare by Saudi Arabia’s MBC Group in Riyadh on Wednesday night, attended by cast members, journalists and leading figures from the film industry.

The celebration was held at Muvi Cinemas – Boulevard Riyadh City, with the stars interacting with fans and posing for photographs before the screening.

The movie is an adaptation of the well-known 1912 epistolary novel “Daddy-Long-Legs,” which was made into a successful film starring Fred Astaire in 1955.

It revolves around the diaries of a group of children and teenagers who live in an orphanage and cooperate to face their difficult life circumstances under the harsh management of their orphanage boss, Ratiba.

One of the stars of the movie is Saudi Arabian actress Hajar Mohammed, who plays Tina, a quiet girl who gets into trouble in the effort to pursue a better life within the orphanage.

“This is my first time participating in a big movie like this and since it’s my first time, seeing such a huge crowd lining up to watch the movie makes me very happy, and I hope this is not my last time,” Mohammed told Arab News.

“I can’t describe the happiness that I am feeling, so thanks to everyone who participated in making the dream come true.”

Moataz Hisham, the Egyptian star who portrays Tarik, an ambitious footballer with dreams of becoming famous one day, was thrilled to visit Riyadh for the first time.

“I am very happy that we are premiering this movie in Riyadh, and I am happy to see the huge audience who appeared today to watch the movie.”  

The movie features an impressive ensemble cast including Yasmina El-Abd, Hajar Mohammad, Wedeema Ahmed, Maria Jumaah, Moataz Hisham, Mohammad Al-Harbi, Bavly Remon, and the talents of twins Abdullah and Omar Khaled. It also showcases original songs written by Hamada and is scored by the accomplished Egyptian composer Ehad Abdel Wahed.

Heba Mashari Hamada, the scriptwriter and composer behind the original lyrics of “Sukkar,” envisions the film to deeply resonate with children.

In a conversation with Arab News, Hamada described “Sukkar” as a “unique singing performance” meticulously crafted to provide a “safe and memorable experience for children,” distinguished by its superior quality and unique standards.

“I hope it brings immense joy to both the children and their parents, etching a positive imprint on their future memories,” she said.

Emirati actress Wadeema Ahmed, portraying Najma in the movie, shared her excitement about being in Riyadh.

“One of the biggest challenges during the filming of the musical was the location difference — filming was in Egypt while I’m based in the Emirates,” she explained.

“So, there was a lot of traveling back and forth, but in the end, it was definitely worth it.”

Every filming location, from the orphanage and Fruto Palace to the city and sewage channels, was meticulously developed. All the decorations used in the film are equally distinctive, designed exclusively for this project.

The film was brought to life by MBC Studios with support from Egypt’s Aroma Productions, and distributed by Beirut’s Empire Entertainment.


Asharq Business with Bloomberg, Nasdaq to bring real-time US equities data to MENA

Updated 13 January 2026
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Asharq Business with Bloomberg, Nasdaq to bring real-time US equities data to MENA

  • Nasdaq to deliver exclusive real-time US equities market data
  • Real-time updates fully integrated into Asharq Business’ data infrastructure and available across all platforms

RIYADH: Asharq Business with Bloomberg, the region’s leading business and financial news multi-platform channel, announced Tuesday a strategic three-year collaboration with Nasdaq, to deliver exclusive real-time US equities market data and updates to investors and decision-makers across the Middle East. 

Through access to Nasdaq’s official data product, Nasdaq Last Sale (NLS), Asharq Business with Bloomberg will receive real-time last-sale trade updates and calculated insights across major US exchanges directly from the Nasdaq Market Center. The collaboration strengthens market transparency, enhances data-driven storytelling, and provides audiences and partners with deeper insight into global financial activity. 

With a rapidly growing investor base in the region — and with Nasdaq serving as a primary destination for many Arab and regional investors — Asharq Business with Bloomberg reinforces its mission to deliver timely, accurate, and exclusive financial updates by integrating NLS data into its digital platforms, live markets coverage, and broader data ecosystem. 

Leveraging its partnership with Bloomberg Media — which grants access to reporting from over 2,700 journalists and analysts worldwide — Asharq Business with Bloomberg continues to build on its reputation as the region’s most trusted and credible multi-platform business news source. The collaboration with Nasdaq underscores its commitment to providing reliable, data-backed content across social, digital, and streaming platforms, available for audiences anytime and anywhere. 

Dr Nabeel Al Khatib, General Manager of Asharq News Network, commented: “It has been five years since the inception of Asharq Business with Bloomberg, and our audience has always been at the center of everything we do. We invest time and effort to understand what matters to them, ensuring we deliver data and stories that genuinely support informed decision-making. With growing regional interest in global markets, our collaboration with Nasdaq marks a strategic step toward offering a clearer, more comprehensive view of international financial activity. Through Nasdaq Last Sale, we aim to further empower our audience with transparent, real-time insights, strengthening their ability to navigate an increasingly interconnected global investment landscape.” 

The Nasdaq leadership team added: “We are pleased to collaborate with Asharq Business with Bloomberg to broaden access to high-quality US market data in the Middle East. Through Nasdaq Last Sale, we aim to enhance transparency, support informed decision-making, and contribute to a more connected global investor community.”