Social media platform X tests game streaming and live shopping features

Given X’s strong regional presence in MENA, its move to launch game streaming and live shopping features could be a game-changer for the industry. (AFP/File)
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Updated 03 October 2023
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Social media platform X tests game streaming and live shopping features

  • Elon Musk posts video of himself playing Diablo IV
  • Move may be attempt to lure streamers to the platform

LONDON: Social media platform X has started to test game streaming and live shopping features.

Elon Musk, X’s owner, posted a video of himself playing Diablo IV on the platform, demonstrating the new features of the X video game streamer system.

Musk wrote: “Tested the X video game streamer system last night. It works! Will try to complete a Tier 100 Nightmare Dungeon tonight live on this platform.”

Musk streamed his gameplay of Nightmare Dungeon, and wrote: “Testing video game streaming on X.”

The X broadcast lasted 52 minutes, of which the first dozen were spent setting up the stream.

The event, which was not advertised by Musk, was watched by a total of 20,000 people, with a peak of 1,300 concurrent viewers.

 

Separately, X has announced a new partnership with Paris Hilton to experiment with live shopping features.

X’s Broadcast feature, which allows users to stream live video, is part of the company’s plan to transform from a short-message website into a more comprehensive social media platform that includes long-form video and other features.

Musk’s testing of the new game-streaming feature suggests that he is trying to compete with Twitch, the leading game-streaming platform owned by Amazon.

Musk is also offering paying subscribers a share of the advertising revenue from their posts, which could lure Twitch streamers who are unhappy with Twitch’s monetization policies.

The gaming and esports industry has experienced exponential growth in recent years, with the Middle East and North Africa region being the fastest-growing area due to demographic and consumption trends.

According to data and analytics streaming platform Streams Charts, Arabic streamers were watched for 120 million hours in 2022 on Twitch, the most popular streaming platform in the region.

Given X’s strong regional presence in MENA, its move to launch game streaming and live shopping features could be a game-changer for the industry and a significant boost for the $38 billion investment strategy unveiled by Saudi Crown Prince Mohammed bin Salman in 2022.

However, the full-scale rollout of these features has not yet been announced, and experts have raised concerns about whether X’s infrastructure can handle the new live video features.

Musk last week attempted to stream from the US border with Mexico, but the video feed abruptly cut out after about four minutes due to technical issues.


Foreign media group slams Israel for refusing to lift Gaza press ban

Updated 07 January 2026
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Foreign media group slams Israel for refusing to lift Gaza press ban

  • Foreign Press Association expresses 'profound disappointment' with Israeli government’s response to a Supreme Court appeal
  • Israel has barred foreign journalists from independently entering the devastated territory since the war started

JERUSALEM: An international media association on Tuesday criticized the Israeli government for maintaining its ban on unrestricted media access to Gaza, calling the move disappointing.
The government had told the Supreme Court in a submission late Sunday that the ban should remain in place, citing security risks in the Gaza Strip.
The submission was in response to a petition filed by the Foreign Press Association (FPA) — which represents hundreds of journalists in Israel and Palestinian territories — seeking immediate and unrestricted access for foreign journalists to the Gaza Strip.
“The Foreign Press Association expresses its profound disappointment with the Israeli government’s latest response to our appeal for full and free access to the Gaza Strip,” the association said on Tuesday.
“Instead of presenting a plan for allowing journalists into Gaza independently and letting us work alongside our brave Palestinian colleagues, the government has decided once again to lock us out” despite the ceasefire in the territory, it added.
Since the outbreak of the Gaza war in October 2023, triggered by an attack on Israel by the Palestinian militant group Hamas, the government has barred foreign journalists from independently entering the devastated territory.
Instead, Israel has allowed only a limited number of reporters to enter Gaza on a case-by-case basis, embedded with its military inside the blockaded Palestinian territory.
The FPA filed its petition in 2024, after which the court granted the government several extensions to submit its response.
Last month, however, the court set January 4 as a final deadline for the government to present a plan for allowing media access to Gaza.
In its submission, the government maintained that the ban should remain in place.
“This is for security reasons, based on the position of the defense establishment, which maintains that a security risk associated with such entry still exists,” the government submission said.
The government also said that the search for the remains of the last hostage held in Gaza was ongoing, suggesting that allowing journalists in at this stage could hinder the operation.
The remains of Ran Gvili, whose body was taken to Gaza after he was killed during Hamas’s 2023 attack, have still not been recovered despite the ceasefire.
The FPA said it planned to submit a “robust response” to the court, and expressed hope the “judges will put an end to this charade.”
“The FPA is confident that the court will provide justice in light of the continuous infringement of the fundamental principles of freedom of speech, the public’s right to know and free press,” the association added.
The Supreme Court is expected to issue a ruling on the matter, though it is unclear when a decision will be handed down.
An AFP journalist sits on the board of the FPA.