Newcastle United sponsor Sela stages drone show above St. James’ Park to celebrate European football returning to city

Front-of-shirt sponsor celebrates return of European nights by lighting up the skies. Credit: Owen Humphreys/PA Wire
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Updated 03 October 2023
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Newcastle United sponsor Sela stages drone show above St. James’ Park to celebrate European football returning to city

  • The drone show is part of Sela’s promise to create special experiences for Newcastle United fans and the wider community through its partnership with the club

Sela, the front-of-shirt sponsor of Newcastle United, lit up the sky above Newcastle upon Tyne on Tuesday night with a spectacular football-themed drone show to celebrate the return of top-level European football to St. James’ Park after a 20-year break.

Newcastle United will play French champions Paris Saint Germain on Wednesday night, and live events and entertainment company Sela wanted to give fans a surprise as part of the build-up to the game.

The eight-minute drone show saw Newcastle United’s iconic mascot — the magpie — soar across the skies before transitioning into the famous black and white team shirts adorned with the names of England defender Kieran Trippier, Brazilian international Bruno Guimaraes and Italian midfielder Sandro Tonali.

After recreating the club emblem in the night sky, the drones formed to make a statement about Newcastle’s return to the biggest stage in club football, following their top-four finish in the Premier League: “We’re Back.” The show ended with Sela’s “spectacular everyday” tagline that is seen around St. James’ Park on matchdays.

Sela, who became a primary partner of Newcastle United in June, is in the business of creating spectacular experiences. It has welcomed more than 40 million visitors to the range of sports, leisure, culture, retail, and hospitality events and destinations within its portfolio — from staging WWE in the Jeddah Superdome to operating the Via Riyadh luxury multipurpose venue.

The drone show is part of Sela’s promise to create special experiences for Newcastle United fans and the wider community through its partnership with the club.

“We wanted to create a little surprise for fans to celebrate the return of the biggest nights in European football to St. James’ Park,” said Ibrahim Mohtaseb, senior vice president of Sela.

“The fans, the club and the players deserve these special moments and I hope we’ve added to what will be an unforgettable occasion for everyone who loves Newcastle United and this city.

“Creating spectacular experiences is at the heart of what Sela does every day as a company and we’re looking forward to contributing to more memories over the course of this landmark season.”

Keith Gillespie, the former Newcastle United star, said: “There’s an incredible buzz around Newcastle right now, fueled by the club’s success last season and now the return of European football with a huge game against Paris Saint Germain.

“It’s all very reminiscent of the late 1990s and those unforgettable nights against giants like Barcelona that I was fortunate enough to be involved in,” he said.

“Sela’s spectacular drone show really adds to this electric atmosphere and I know the fans will be thrilled by what they witnessed in the skies above the stadium.” 


Auger-Aliassime, Medvedev march on in Dubai

Updated 25 February 2026
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Auger-Aliassime, Medvedev march on in Dubai

  • Auger-Aliassime overcame the big-serving Frenchman thanks to an impressive break-point conversion rate
  • In a battle of former Grand Slam winners, Russia’s Medvedev beat Wawrinka 6-2, 6-3

DUBAI: Felix Auger-Aliassime stamped his ticket to the quarter-finals of the Dubai Open on Wednesday with a 6-4, 6-4 win over Giovanni Mpetshi Perricard, while Daniil Medvedev put an end to Stan Wawrinka’s tournament.
Canadian top seed Auger-Aliassime overcame the big-serving Frenchman thanks to an impressive break-point conversion rate as he managed to make the most of three of the five that he forced on Mpetshi Perricard’s serve.
Consecutive breaks in the seventh and ninth games of the opening set allowed the world number eight to seize the initiative.
Auger-Aliassime pounced again early in the second set to get his nose in front and then managed to serve out to book a meeting with Jiri Lehecka in the last eight.
The Czech eliminated Spain’s Pablo Carreno Busta 7-6 (8/6), 6-4 to progress through the round of 16.
In a battle of former Grand Slam winners, Russia’s Medvedev beat Wawrinka 6-2, 6-3.
The 40-year-old Swiss will retire at the end of the season and was honored on-court after his defeat.
“It’s my last time here, but I always had amazing support from you guys,” 2016 champion Wawrinka told the crowd.
“It’s always special. The reason why I kept playing for so long is because of those emotions that I receive on court, but I think at 40 it’s time to play for one last year. I’m enjoying it a lot.”
Third seed Medvedev will face Jenson Brooksby in the next round, after the American defeated seventh-seeded Russian Karen Khachanov in straight sets.
Alexander Bublik of Kazakhstan was beaten by Dutchman Tallon Griekspoor 6-3, 7-6 (7/4) as the second seed fell to just his fourth defeat of the season.
World number 25 Griekspoor will next face Jakub Mensik after the Czech sixth seed eased past Alexei Popyrin for the loss of just five games.
Doha semifinalist Andrey Rublev continued a fine Middle East swing by battling through 6-4, 6-7 (5-7), 6-3 against France’s Ugo Humbert.
Later on Wednesday, the 18th-ranked Russian will discover his last-eight opponent when fourth seed Jack Draper meets Arthur Rinderknech.