DUBAI: AI experts, analysts and journalists gathered on Tuesday for the 21st annual Arab Media Forum.

In a session titled “The Future of Journalism in the Web3 and Metaverse Era,” Mohammed Al Hammadi, chair of the UAE Journalists Association, said it was vital for those working in the industry to learn how to use artificial intelligence and ChatGPT.

“Journalists should be worried if they cannot keep up with the progress,” he said.

“Twenty years ago when social media first started to take hold, some continued to romanticize the old ways of publishing and the smell of newspapers. Those in question did not make it, their careers stalled and were replaced by those who knew how to handle progress. This technology will allow media to compete further on a global stage.”

Islam Al-Shatnawy, CEO of iApply Global, said during the session, which discussed the threats AI poses to journalism and journalists, that “money can be made if and once AI is utilized properly, allowing for complications in technicalities and productions to be resolved in record time and for less cost.”

In contrast, Abdu Gadallah, head of news at Sky Arabia, said the technology could lead to the loss of jobs, especially in areas like translation and production, though he doubted it would ever replace human presenters on TV.

“While technology is not the enemy of a journalist, there will be those who will be sacrificed in its pursuit,” he said.

“Technological advancement will not kill the message but might kill those who bring it about.”

Political analyst Yasser Abdulaziz described the new technology as “scary” and said job losses were inevitable.

It was possible that AI might one day also be responsible for making final decisions on editorial matters, he said.

Despite the threats, the panel urged journalists to view technological advancement and AI as a friend rather than a foe and to acknowledge the role it has to play in improving content production and profitability.