Saudi crown prince launches masterplan for new 'Soudah Peaks' luxury tourism project

A handout picture provided by the Saudi Press Agency (SPA) on May 19, 2023 shows Saudi Crown Prince Mohammed bin Salman addressing the Arab League Summit in Jeddah. (AFP/File)
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Updated 25 September 2023
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Saudi crown prince launches masterplan for new 'Soudah Peaks' luxury tourism project

  • Soudah situated within extraordinary natural and cultural environment in the Aseer region, southwest Saudi Arabia
  • Project is key part of Public Investment Fund efforts to diversify economy by expanding industries like tourism

RIYADH: Saudi Crown Prince Mohammed bin Salman  has launched the masterplan to develop a new project in the mountainous region of Soudah to present a new face of luxury mountain tourism.

The project called “Soudah Peaks” will see a luxury mountain tourism destination set 3,015 meters being created above sea level on Saudi Arabia's highest peak. It will extend from the region of Souda and parts of Rijal Almaa.

Situated within an extraordinary natural and cultural environment in the Aseer region, southwest Saudi Arabia, the project is a key part of the Public Investment Fund (PIF)’s efforts to diversify the economy by expanding vital industries such as tourism, hospitality, and entertainment, and supporting Aseer development strategy.

Crown Prince Mohammed bin Salman, Chairman of Soudah Development’s Board of Directors, stated that Soudah Peaks represents a new era of luxury mountain tourism by providing an unprecedented living experience while preserving the natural environment, cultural, and heritage richness. 

It is strategically aligned with Vision 2030 goals of expanding tourism and entertainment, supporting economic growth, attracting investments, contributing more than SAR29 billion to the Kingdom’s cumulative GDP, and creating thousands of direct and indirect job opportunities.

The Crown Prince said: “Soudah Peaks will be a significant addition to the tourism sector in Saudi Arabia and place the Kingdom on the global tourism map, whilst highlighting and celebrating the country’s rich culture and heritage. Visitors will have the opportunity to discover the beauty of Soudah Peaks, explore its rich culture and heritage, and experience the authentic hospitality of the local community. Soudah Peaks will offer unforgettable experiences amidst lush greenery, above the clouds.”

Soudah Peaks aims to offer high-end luxurious hospitality services to over two million visitors throughout the year by 2033. The masterplan is being designed to reflect the local traditional, and architectural styles, and will promote both the cultural and landscape heritage of the region.

The destination will be home to 6 unique development zones: Tahlal, Sahab, Sabrah, Jareen, Rijal, and Red Rock. Each will offer a range of world-class facilities including hotels, luxury mountain resorts, residential chalets, villas, premium mansion sites, entertainment and commercial attractions, as well as outdoor attractions dedicated to sports, adventure, wellness and culture.

Soudah Development will deliver 2,700 hospitality keys, 1,336 residential units, and 80,000 square meters of commercial space for Soudah Peaks by 2033.


Only 4% women on ballot as Bangladesh prepares for post-Hasina vote

Updated 26 January 2026
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Only 4% women on ballot as Bangladesh prepares for post-Hasina vote

  • Women PMs have ruled Bangladesh for over half of its independent history
  • For 2026 vote, only 20 out of 51 political parties nominated female candidates

DHAKA: As Bangladesh prepares for the first election since the ouster of its long-serving ex-prime minister Sheikh Hasina, only 4 percent of the registered candidates are women, as more than half of the political parties did not field female candidates.

The vote on Feb. 12 will bring in new leadership after an 18-month rule of the caretaker administration that took control following the student-led uprising that ended 15 years in power of Hasina’s Awami League party.

Nearly 128 million Bangladeshis will head to the polls, but while more than 62 million of them are women, the percentage of female candidates in the race is incomparably lower, despite last year’s consensus reached by political parties to have at least 5 percent women on their lists.

According to the Election Commission, among 1,981 candidates only 81 are women, in a country that in its 54 years of independence had for 32 years been led by women prime ministers — Hasina and her late rival Khaleda Zia.

According to Dr. Rasheda Rawnak Khan from the Department of Anthropology at Dhaka University, women’s political participation was neither reflected by the rule of Hasina nor Zia.

“Bangladesh has had women rulers, not women’s rule,” Khan told Arab News. “The structure of party politics in Bangladesh is deeply patriarchal.”

Only 20 out of 51 political parties nominated female candidates for the 2026 vote. Percentage-wise, the Bangladesh Socialist Party was leading with nine women, or 34 percent of its candidates.

The election’s main contender, the Bangladesh Nationalist Party, whose former leader Zia in 1991 became the second woman prime minister of a predominantly Muslim nation — after Pakistan’s Benazir Bhutto — was the party that last year put forward the 5 percent quota for women.

For the upcoming vote, however, it ended up nominating only 10 women, or 3.5 percent of its 288 candidates.

The second-largest party, Jamaat-e-Islami, has not nominated a single woman.

The 4 percent participation is lower than in the previous election in 2024, when it was slightly above 5 percent, but there was no decreasing trend. In 2019, the rate was 5.9 percent, and 4 percent in 2014.

“We have not seen any independent women’s political movement or institutional activities earlier, from where women could now participate in the election independently,” Khan said.

“Real political participation is different and difficult as well in this patriarchal society, where we need to establish internal party democracy, protection from political violence, ensure direct election, and cultural shifts around female leadership.”

While the 2024 student-led uprising featured a prominent presence of women activists, Election Commission data shows that this has not translated into their political participation, with very few women contesting the upcoming polls.

“In the student movement, women were recruited because they were useful, presentable for rallies and protests both on campus and in the field of political legitimacy. Women were kept at the forefront for exhibiting some sort of ‘inclusive’ images to the media and the people,” Khan said.

“To become a candidate in the general election, one needs to have a powerful mentor, money, muscle power, control over party people, activists, and locals. Within the male-dominated networks, it’s very difficult for women to get all these things.”