Huawei AppGallery partners with ‘GoChat Messenger,’ empowering users with seamless digital-first lifestyle

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Updated 21 September 2023
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Huawei AppGallery partners with ‘GoChat Messenger,’ empowering users with seamless digital-first lifestyle

Huawei Mobile Services has achieved remarkable success through the seamless integration of the GoChat Messenger app provided by etisalat by e&. This addition of the GoChat Messenger enhances the suite of offerings, catering to customers’ ever-growing demand for amplified connectivity in the evolving digital landscape. 

These partnerships mark a significant stride in augmenting digital services for individuals, enriching their digital-first lifestyles with an all-inclusive free voice and video calling app. This underscores both the surging popularity of Huawei devices in the region and Huawei Mobile Services’ unwavering dedication to delivering innovative solutions to its user base.

For Huawei users, the collaboration with etisalat by e& presents a range of applications that seamlessly enhance the Huawei ecosystem, encompassing full integration with My etisalat by e& app, etisalat by e& Business, e& money, Smile UAE, and the latest addition, GoChat Messenger.

GoChat Messenger is an all-encompassing app for free global HD voice and video calls, embodying efficiency and versatility. It empowers users with a wide range of services in one application, from seamless free worldwide communication and secure money transfers to entertainment, news updates, access to attractive deals, home services and much more. The integration of the innovative AI feature, GoChat GPT, underscores the app’s transformative potential. 

Having garnered over 6 million downloads within a mere year since its official debut, GoChat Messenger has firmly established itself as its users’ communication application of choice. The collaboration between Huawei Mobile Services and GoChat Messenger showcased on the Huawei AppGallery is a testament to the rising significance of Huawei devices in the region. 

Additionally, the alliance with etisalat by e& empowers Huawei Mobile Services’ users with a safer and more streamlined method to manage their digital requirements. In line with enhancing the digital experiences for individual consumers and promoting a digital-first lifestyle, e& life introduces pioneering technologies via intelligent connectivity platforms spanning the entertainment, retail, and financial technology sectors.

William Hu, managing director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, said: “The integration of GoChat Messenger, offered by etisalat by e&, into the Huawei Mobile Services’ ecosystem has been a remarkable achievement. This latest addition further enriches our array of products, catering to the escalating need for enhanced connectivity in the digital era.”

The strategic partnerships between Huawei Mobile Services and leading telco operators’ apps in the UAE are a significant development in the digital transformation in the region. These partnerships offer a number of benefits, extending to both Huawei users and etisalat by e& customers, and they are likely to play a role in the future of the digital economy in the UAE.


More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

Updated 14 January 2026
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More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

Following a strategic technology-scouting framework led by Universal Materials Incubator, the National Agricultural Development Company has entered into a partnership to launch large-scale field trials of EF Polymer, marking a significant step in deploying deep-technology solutions to strengthen the Kingdom’s food and water security.

The collaboration initiates field trials of EF Polymer’s proprietary solution — a 100 percent organic, biodegradable powder that performs like a “soil battery” upcycled from food waste. Engineered to address water scarcity in arid and semi-arid regions, the material can absorb up to 50 times its own weight in water and gradually release moisture directly to plant roots. This mechanism has the potential to reduce irrigation water use by up to 40 percent, while enhancing crop yield and long-term agricultural productivity.

Beyond water efficiency, EF Polymer improves nutrient retention by minimizing fertilizer leaching, thereby reducing overall fertilizer requirements. After approximately one year in the soil, the material fully biodegrades into organic carbon, organic matter, and trace nutrients such as magnesium, calcium, and nitrogen — contributing directly to improved soil health and long-term fertility.

The solution is affordable, easy to apply, and suitable for a wide range of crops, making it viable both for individual farmers and for industrial-scale agricultural operations such as NADEC’s. 

EF Polymer has already achieved significant commercial adoption across multiple global markets, including Japan, the US, India and Turkiye, where it is actively used by farmers and agribusiness operators to improve water efficiency, soil health, and crop resilience under varying climatic conditions.

Its organic credentials are certified by OMRI and Ecocert, reinforcing its alignment with sustainable and regenerative agricultural practices.

The stakes for this alliance are high. By 2030, global freshwater demand is projected to exceed supply by 40 percent. In Saudi Arabia, the challenge is localized but intense: the agricultural sector alone consumes approximately 11.4 billion cubic meters of water annually. This partnership underscores NADEC’s commitment to adopting innovative, scalable technologies that conserve natural resources while supporting resilient food systems across the Kingdom.

Mohamed Al-Rajhi, VP of supply chain sector at NADEC, said: “Strategic agriculture today requires a long-term commitment to soil health and resource circularity. NADEC is leading the shift toward regenerative practices that restore our natural capital rather than merely consuming it. By diversifying our crop portfolio and investing in closed-loop nutrient management, we are insulating our operations against global price volatility and environmental shifts.”

“We are aggressively deploying AI-driven irrigation systems and satellite-based crop monitoring to optimize every drop of water and every hectare of land. This strategic pivot toward agri-digitization allows us to mitigate climate risks in real-time while significantly reducing our carbon footprint. Our commitment to sustainability is our greatest competitive advantage, ensuring that NADEC remains the cornerstone of the Middle East’s agri-food sector for decades to come. These trials focus on strategic scalable crops like wheat and olive trees to ensure the future of the Kingdom’s food security is both sustainable and locally rooted,” he added.

Strategic trial milestones:

  • Wheat: Trials have commenced to demonstrate water retention in this water-intensive crop.
  • Olive and blueberry: Specialized testing is scheduled for March to evaluate yield improvements and nutrient efficiency.

This collaboration supports Saudi Vision 2030 goals of reducing non-renewable groundwater use by 90 percent.