Huawei AppGallery partners with ‘GoChat Messenger,’ empowering users with seamless digital-first lifestyle

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Updated 21 September 2023
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Huawei AppGallery partners with ‘GoChat Messenger,’ empowering users with seamless digital-first lifestyle

Huawei Mobile Services has achieved remarkable success through the seamless integration of the GoChat Messenger app provided by etisalat by e&. This addition of the GoChat Messenger enhances the suite of offerings, catering to customers’ ever-growing demand for amplified connectivity in the evolving digital landscape. 

These partnerships mark a significant stride in augmenting digital services for individuals, enriching their digital-first lifestyles with an all-inclusive free voice and video calling app. This underscores both the surging popularity of Huawei devices in the region and Huawei Mobile Services’ unwavering dedication to delivering innovative solutions to its user base.

For Huawei users, the collaboration with etisalat by e& presents a range of applications that seamlessly enhance the Huawei ecosystem, encompassing full integration with My etisalat by e& app, etisalat by e& Business, e& money, Smile UAE, and the latest addition, GoChat Messenger.

GoChat Messenger is an all-encompassing app for free global HD voice and video calls, embodying efficiency and versatility. It empowers users with a wide range of services in one application, from seamless free worldwide communication and secure money transfers to entertainment, news updates, access to attractive deals, home services and much more. The integration of the innovative AI feature, GoChat GPT, underscores the app’s transformative potential. 

Having garnered over 6 million downloads within a mere year since its official debut, GoChat Messenger has firmly established itself as its users’ communication application of choice. The collaboration between Huawei Mobile Services and GoChat Messenger showcased on the Huawei AppGallery is a testament to the rising significance of Huawei devices in the region. 

Additionally, the alliance with etisalat by e& empowers Huawei Mobile Services’ users with a safer and more streamlined method to manage their digital requirements. In line with enhancing the digital experiences for individual consumers and promoting a digital-first lifestyle, e& life introduces pioneering technologies via intelligent connectivity platforms spanning the entertainment, retail, and financial technology sectors.

William Hu, managing director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, said: “The integration of GoChat Messenger, offered by etisalat by e&, into the Huawei Mobile Services’ ecosystem has been a remarkable achievement. This latest addition further enriches our array of products, catering to the escalating need for enhanced connectivity in the digital era.”

The strategic partnerships between Huawei Mobile Services and leading telco operators’ apps in the UAE are a significant development in the digital transformation in the region. These partnerships offer a number of benefits, extending to both Huawei users and etisalat by e& customers, and they are likely to play a role in the future of the digital economy in the UAE.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.