Innovest signs MoUs with industry partners to drive homeowner population in KSA

Mohammed Alkhars, chairman of Innovest.
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Updated 18 September 2023
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Innovest signs MoUs with industry partners to drive homeowner population in KSA

Innovest, a premier investment and development company focussed on creating unique lifestyle communities throughout Saudi Arabia, signed several strategic memoranda of understanding at Cityscape Global in Riyadh. The signings are in collaboration with key industry partners — including notable financial institutions, construction companies, global project developers, and real estate investment firms.

The agreements align with the Saudi Vision 2030 principle of boosting the local real estate sector and serve to reaffirm Innovest’s commitment to homebuyers. Through the partnerships, homebuyers throughout the Kingdom will also have the opportunity to benefit through the Sakani Program’s initiatives.

Founded in 2017 by the Saudi Ministry of Housing and the Real Estate Development Fund, the Sakani Program aims to increase the homeownership rate to 70 percent by 2030 by creating new residential units.

Commenting on the signings, Mohammed Alkhars, chairman of Innovest, said: “The establishment of the MoUs with the banks, construction firms, and real estate companies is a significant step forward in Innovest’s mission to equip, empower, and encourage homebuyers throughout the Kingdom. The signings lay the framework for an industry-wide support system designed to guide customers in their homebuying journey and will continue to shape the way in which the real estate sector approaches homebuying in line with the larger Saudi Vision 2030.”

The signings at Cityscape Global follow Innovest’s recent launch of Jadan Communities, located in Riyadh’s Al-Fursan neighborhood.

Jadan Communities offers an affordable, high-quality, residential community that features standalone villas starting at 250 square meters, with modern designs that have been developed using best practices in the industry.

The three-bedroom villas will offer open-plan and contemporary living spaces, with the master bedroom featuring an ensuite bathroom option.

The villas have advanced features, in line with the vision of creating residential units with a smart system that helps save energy, and comprehensive warranties to offer peace of mind.

Strategically situated among open green spaces and walkable areas, citizens will be able to enjoy a fully serviced community featuring high-end facilities and amenities.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.