Saudia takes off to Beijing, opening new chapter in bilateral ties

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Saudia Director General Ibrahim Al-Omar said this is part of the company’s continuous efforts to expand its global network, which now comprises over 100 destinations. AN photos
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A traditional dance was performed at the Beijing airport to welcome the first Saudia flight.
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Chinese artists enthralled the audience at a ceremony held at a local hotel in Beijing.
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Updated 06 August 2023
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Saudia takes off to Beijing, opening new chapter in bilateral ties

BEIJING: In another major step toward strengthening bilateral relations between Saudi Arabia and China, the Kingdom’s flag carrier Saudia launched its first direct flight between Jeddah and Beijing last week.    

This move falls in line with Saudi Aviation Strategy, which recognizes the need to increase air connectivity with key markets such as China while accommodating increasing demand from international tourists seeking to discover the Kingdom. 

The southern city of Guangzhou was the only destination for passengers visiting China from Saudi Arabia until now.    

Over the last seven months, Saudia has introduced as many as 25 new destinations, with the latest launch being the first air route between Saudi Arabia and the Chinese capital.   

The company will operate two flights from Jeddah to Beijing every Monday and Friday. While passengers from Riyadh can also directly travel to the Chinese capital every Sunday and Wednesday.  

Calling the inauguration of the new route to China a major milestone, Saudia Director General Ibrahim Al-Omar said this is part of the company’s continuous efforts to expand its global network, which now comprises over 100 destinations.   

“This affirms Saudia’s commitment to contribute to the National Aviation Strategy, which aims to reach 250 destinations by 2030,” Al-Omar said.   

HIGHLIGHTS

The inaugural flight SV886 took off at around 01:15 a.m. on Friday from Jeddah’s King Abdul Aziz International Airport for the Chinese capital with over 290 passengers onboard.

Most of the passengers were Chinese, Brazilians, and Saudis, in addition to travelers from various other countries.  

After nearly 10 hours, Saudia’s Boeing 787-9 aircraft made its historic touchdown at Beijing Daxing International Airport, also known as Beijing New Airport.

Upon its arrival, the Saudi plane was given a water cannon salute.    

For nearly an hour, another ceremony was held at the Beijing airport celebrating the inauguration of the Beijing-Jeddah route.   


Saudia has been in a race to increase its presence globally ever since Crown Prince Mohammed bin Salman launched the National Transport and Logistics Strategy in 2021.  

With the introduction of its direct flight to the capital city of China, Saudia aims to tap into a market of more than 1.4 billion people who can explore the Kingdom’s historical sites, tourist and entertainment attractions, international sports events, and cultural diversity.  
Commenting on the inauguration, Chinese Ambassador to Saudi Arabia Chen Weiqing told Arab News that the new flights will push communications between the two friendly countries forward.    

“China and Saudi Arabia have played and will continue to play a pivotal role in regional and global economic development. We have increasing common interests. We also have common cultural and social values,” Weiqing said.   

He added: “I’m very optimistic that these ties will even become stronger. In this regard, I would like to thank Saudia for its efforts in facilitating connections between the two peoples.”   

Historic touchdown  

The inaugural flight SV886 took off at around 01:15 a.m. on Friday from Jeddah’s King Abdul Aziz International Airport for the Chinese capital with over 290 passengers onboard. Most of the passengers were Chinese, Brazilians, and Saudis, in addition to travelers from various other countries.   

After nearly 10 hours, Saudia’s Boeing 787-9 aircraft made its historic touchdown at Beijing Daxing International Airport, also known as Beijing New Airport. Upon its arrival, the Saudi plane was given a water cannon salute.    

For nearly an hour, another ceremony was held at the Beijing airport celebrating the inauguration of the Beijing-Jeddah route.   
Speaking to Arab News, the airport’s Deputy General Manager Kong Yue stressed that the routes between Saudi Arabia and China are very important and that the two countries are very strong partners.   

“In December 2022, our president, Xi Jinping, visited Saudi Arabia, and that was another strength element between the two countries. We believe these routes will help us have more communication in business and travel, and that is important to us,” he said.   

Global connectivity   

Saudia’s inaugural flight was made possible through a strategic collaboration with the Air Connectivity Program, which seeks to promote growth and development within the tourism and aviation sectors. This demonstrates Saudia’s commitment to leveraging partnerships to enhance global connectivity.   

“This new route reinforces Saudi Arabia’s bilateral ties with China, not only in the aviation industry but also in vital sectors like trade, business, tourism, education, and culture,” the company said in a press release.   

Saudia aims to help the Kingdom meet its target of welcoming over 100 million international visitors and pilgrims by 2030.

The national carrier, which rose by 11 spots in Skytrax’s World Best Airlines ranking for 2023, also aims to develop human capital by creating quality jobs, nurturing local talent, and enhancing workplace diversity. It wants to increase the number of corporate, leisure, and religious travelers who hold huge potential for passenger and cargo growth.   

Inauguration ceremony 

Diplomats and dignitaries from different countries attended on Saturday the inauguration ceremony for connecting Saudi Arabia with the Chinese capital at the Four Seasons hotel in Beijing.   
Abdulrahman Al-Harbi, ambassador of Saudi Arabia to China, said in his speech that these routes will pave the way for more economic, trade, and cultural cooperation between Saudi Arabia and China.  
“As a leading company, Saudia is steadily working to contribute to the goals of Saudi Vision 2030, especially in the tourism sector, in which Saudi Arabia is planning to attract 1 million visitors by 2030, including guests from China,” he said, adding that one of the main tasks of Saudia is to introduce Saudi Arabia to the world.  

Al-Omar, on the other hand, said that the first air route between Saudi Arabia and China through Guangzhou was announced on March 27, 2011.  

“Today, we are celebrating the second destination, and this is a chance to underscore the strong mutual ties between the two countries, with all the strategic and commercial partnerships. These routes will also reinforce the two nations' communications and cultural exchange, along with other vital sectors, such as trade, business, investment, tourism, and education,” he said.  

Al-Omar further said that the operational rates of his company during 2022 affirm a growth in the air traffic between the two countries, as “1.5 million guests have traveled.”

“The increasing investments between Saudi Arabia and China are an indicator of the development and prosperity of their relations,” he said.  

The air carrier has announced the launch of a new service that provides guests with even easier access to the Kingdom through a digital integration system that links transit visas with flight tickets.  

He also noted that the “Your Ticket, Your Visa” service will allow guests to stay in the Kingdom for up to 96 hours, during which they can travel around the Kingdom and perform Umrah.  

Official carrier of PowerChina 

On the other hand, a memorandum of understanding was inked between Saudia and Power Construction Corporation of China. The agreement stipulates Saudia be the official transporter of the power giant's workers between the two countries. 

According to its website, the company has four brands operating in Saudi Arabia, which are PowerChina, Sinohydro, SEPCO Electric Power Construction Corp., and SEPCO III.  


Beyond government: how digital defense is becoming a priority across Saudi Arabia

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Beyond government: how digital defense is becoming a priority across Saudi Arabia

RIYADH: Saudi Arabia’s cybersecurity market is entering a decisive growth phase, driven by rapid digital transformation, expanding cloud and artificial intelligence adoption, and increasingly robust regulatory frameworks.

Sustained public and private investment under Vision 2030 is expected to propel the sector into one of the fastest-growing and most structurally advanced cybersecurity markets in the region.

According to Dimension Market Research, the Kingdom’s cybersecurity market size is expected to reach $11.3 billion by the end of 2033 at a compound annual growth rate of 14.2 percent.

Projected size of the cybersecurity market in Saudi Arabia

In recent years Saudi Arabia has experienced consistent and strategic growth in cybersecurity investments, largely fueled by the rapid adoption of digital services across organizations.

Samer Omar, cybersecurity and digital trust leader at PwC Middle East, said there was around SR15.2 billion ($4.05 billion) of investment in the sector in Saudi Arabia in 2024, and if current trends continue, most market assessments suggest the industry could reach between $7 billion and $9 billion by 2030.

“What matters most is how organizations are maturing. As more services move to the cloud and AI becomes embedded in day-to-day operations, security is increasingly part of early decision-making rather than an afterthought,” Omar told Arab News.

Samer Omar, cybersecurity and digital trust leader at PwC Middle East. (Supplied)

He added: “I expect the market to continue growing as organizations strengthen governance, modernize legacy systems, and invest in more advanced monitoring and response capabilities.”

This market expansion is not just reactive or trend-driven — Saudi Arabia’s cybersecurity growth is structurally anchored in Vision 2030’s digital-first agenda, mandatory regulatory frameworks, and the sheer scale of state-led investments in digital and infrastructure projects.

According to Maximilian Chowanetz, partner at Kearney Middle East, and his colleague San Jain, principal in the firm’s digital and analytics practice in Dubai, the market is currently valued at approximately SR17 billion, is projected to more than double to around SR35 billion by 2030, reflecting annual growth of over 15 percent.

“Unlike many emerging markets where cybersecurity adoption remains uneven, Saudi Arabia combines giga-projects, nationally deployed digital platforms, and expanding cloud infrastructure with increasingly stringent compliance requirements across sectors. This creates sustained, non-discretionary demand for advanced cyber capabilities, particularly in critical infrastructure protection, cloud security, and operational technology/information technology convergence,” Chowanetz and Jain said in a joint statement.

They added: “As digital services become embedded across the economy, cybersecurity is evolving from a supporting IT function into a core enabler of national resilience and economic competitiveness. These fundamentals position Saudi Arabia as one of the fastest-growing and most structurally advanced cybersecurity markets in the region.”

Investment beyond finance, government

Cybersecurity is increasingly emerging as a key priority across various rapidly evolving sectors.

In Saudi Arabia, cybersecurity investment is growing not only in finance and government but also across sectors such as healthcare, energy, and the broader digital economy, where fast-paced digitization is surpassing conventional security frameworks. These industries lie at the crossroads of national priorities, operational risks, and major technology rollouts under Vision 2030.

From PwC’s lens, Omar shed light on how in the energy and industrial sectors the integration of connected technologies is on the rise, heightening the demand for robust protection of operational systems. Similarly, healthcare providers are broadening their digital health offerings, making security and privacy essential components of daily clinical practices.

“Telecoms, cloud providers, and data centers are also strengthening their capabilities as they support the Kingdom’s growing digital infrastructure. Retail, e-commerce, and education are evolving quickly as well, each with their own requirements as they introduce new digital platforms and services,” he said.

The official added: “What ties these sectors together is the recognition that secure digital services are essential to future growth. As the Kingdom continues progressing toward Vision 2030, cybersecurity is becoming a core enabler for sectors that are modernizing at pace.”

Maximilian Chowanetz, partner at Kearney Middle East. (Supplied)

From Kearney’s perspective, Chowanetz and Jain also highlighted how healthcare is digitizing at speed, with electronic health records, telemedicine platforms, and connected medical devices expanding the attack surface and making data protection and patient safety critical imperatives.

“In energy and critical infrastructure, the integration of smart grids, renewables, and industrial IoT is driving demand for advanced OT and industrial control systems security frameworks, an area where Saudi Arabia’s scale positions it as a global reference point. Alongside this, the rapid expansion of the digital economy, underpinned by cloud adoption and connected ecosystems, is elevating the need to secure data, networks, and edge devices,” they said.

The two spokespeople added: “Together, these sectors represent where cybersecurity is no longer discretionary, but foundational to service continuity, public trust, and economic resilience.”

Opportunities for local, global players

As with many other sectors in Saudi Arabia, cybersecurity presents a wealth of opportunities for both local and international players to tap into.

Omar from PwC highlighted that a major focus is growing cybersecurity talent, with rising demand pushing many organizations to rely on managed services and expert support.

He underlined that small and medium-sized businesses also present key opportunities, seeking affordable, user-friendly security solutions, ideally with Arabic-language support, to match their needs.

“As cloud adoption increases, there is rising demand for cloud security, identity management, and secure development practices. Industrial environments also need tailored support as they integrate older systems with modern technologies,” Omar said.

He added: “We’re also seeing interest in practical guidance related to the Personal Data Protection Law, along with locally relevant threat intelligence and training. These needs create space for both local and global providers to offer solutions that help organizations move forward with confidence as the digital economy continues to grow.”

From their side, Chowanetz and Jain shed light on how the Kingdom’s cybersecurity market holds major opportunities, with key gaps in capability, scale, and specialization — especially as demand expands beyond the public sector.

They went on to note that talent shortages are driving demand for managed services, automation, and upskilling to maintain resilience. Meanwhile, SMEs remain underserved, facing rising regulatory pressures but lacking affordable cybersecurity solutions — creating strong demand for scalable, compliance-ready offerings.

San Jain, principal at Kearney Middle East’s digital and analytics practice in Dubai. (Supplied)

“Sector-specific solutions remain underdeveloped, particularly in areas such as health care device security, OT and ICS protection, cloud sovereignty, and IoT segmentation. Addressing these gaps will be critical not only to strengthening national cyber resilience but also to attracting investment, accelerating localization, and supporting sustainable growth across Saudi Arabia’s digital economy,” Chowanetz and Jain said.

Awareness increasing for individuals, SMEs

As digital services expand under Vision 2030, cybersecurity in Saudi Arabia is becoming a personal priority, with risks now extending to homes, devices, and daily transactions. At the same time, people are becoming more aware of protecting their personal data and managing their digital lives more securely.

From PwC’s side, Omar indicated that clearer data protection laws and educational initiatives have improved public awareness of cybersecurity, especially among younger audiences.

“Over time, this gradual change plays an important role in building long-term digital confidence and supporting the Kingdom’s wider digital ambitions,” he said.

On Kearney’s behalf, Chowanetz and Jain clarified that with national platforms like Absher and Tawakkalna and the rise of fintech and smart cities, cybersecurity in Saudi Arabia now directly affects individuals, expanding risks beyond organizations to personal data and daily life.

“As consumer awareness rises, driven by both local experience and global breaches, trust is becoming the critical currency of Saudi Arabia’s digital ecosystem. This shift is accelerating demand for user-centric security solutions, stronger data protection frameworks, and shared accountability between institutions and citizens to ensure confidence, resilience, and long-term digital adoption,” they said.