HungerStation makes history as first Saudi brand to win Cannes Lions Grand Prix 2023

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Updated 22 July 2023
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HungerStation makes history as first Saudi brand to win Cannes Lions Grand Prix 2023

HungerStation Saudi Arabia’s “Subconscious Order” campaign has won the Grand Prix in Creative Commerce at Cannes Lions International Festival of Creativity 2023. It is the first time in Cannes Lions’ 70-year history that Saudi Arabia has won a Grand Prix.

Combining innovative thinking and cutting-edge technology, “Subconscious Order” is a feature, which taps into the subconscious mind to help the user decide what food they’re most in the mood for — eliminating the frustrations of decision fatigue that we all know so well when trying to pick food. In fact, according to a study by Seated, as quoted by the New York Post, the average adult spends around 132 hours a year looking at menus online. “Subconscious Order” is designed for customers of HungerStation (Saudi Arabia’s first food delivery app) and uses the camera on a mobile or desktop along with in-app eye calibration and vision AI to track the user’s eye movement. It then uses topic modeling AI to organize food options and present an instant report of what the eye lingered on the longest, to reveal the subconscious craving — generating a list of local restaurants where HungerStation customers can then order the food they desire the most.

Mohammed Jifri, CMO for HungerStation, said: “Myself and the team are so proud of having won the first ever Cannes Lion Grand Prix. It’s not only an incredible milestone for HungerStation, but also a giant step forward for marketing in Saudi Arabia, which has seen significant development in the last decade. This marks the start of a new era of marketing success in the country, and with our nation’s Vision 2030, there are no limits to what we can achieve.”

Rayyan Aoun, ECD for Wunderman Thompson KSA, said:“This is a truly historic win for both Cannes Lions and Saudi Arabia, as it is the first time a campaign from the Kingdom has won a Grand Prix — one of the most prestigious awards for creativity in the world. As the first — and still the leading — food delivery app in the Kingdom, HungerStation is a pioneer in its field. It feels fitting then, that, along with Wunderman Thompson, our innovative campaign has won a Cannes Lions Grand Prix — a groundbreaking achievement for Saudi Arabia.”

Ahmad Chatila, director of brand and communication for HungerStation, said: “We are only beginning to comprehend the power of AI, but it’s already transforming the world around us. It will surely disrupt commerce in the years ahead and create more personalized customer experiences. As marketers, we need to consider how this technology can be used to glean more meaningful insights from customer data and create tailored experiences for them. This will allow us to anticipate their needs and provide them with more relevant moments rather than general ones.”

The inspiration behind the work stemmed from a study from The Biology of Belief by Dr. Bruce Lipton, which found that the conscious mind can only process 40 bits of info per second, while the subconscious mind can process information up to 500,000 times quicker. That prompted the team to ask: “What if we help people connect better with their subconscious mind, and let it find the answer they’re looking for”?

HungerStation seeks to open new horizons in the technical sector in line with the goals of the Kingdom’s Vision 2030, and it constantly desires to improve and develop the user experience to keep pace with the needs of its customers by providing smart and effective solutions. HungerStation also seeks to strengthen the Kingdom’s position in the technical sector and at the global level by employing AI in our lives and contributing to bringing change in the field of e-commerce.

Jason Carmel, global lead, creative data at Wunderman Thompson, said: “We are incredibly proud to have been part of such a momentous occasion and to have worked alongside HungerStation to deliver a powerful tool, which is not only forward-thinking and smart, but that also taps into a genuine desire for the decision-making process to be simplified. This technology signals a step toward the future of ‘Zero UI’ interfaces, whereby users control a device through their voice, movements, glances, or thoughts. But it’s not tech for the sake of tech, it also addresses a need to cleverly address decision fatigue and help people with an important decision — choosing dinner!”

Nancy Crimi-Lamanna, jury president of the Creative Commerce Lions, said the campaign “turns transactional into emotional, and solves a pain point about choice overload, which drives discoverability of new foods and places to order.” She added: “In today’s world, brands have to apply meaningful value in order for people to offer use of their facial data, and ‘Subconscious Order’ did this beautifully. It’s a wonderful example of AI being applied to commerce and is a bold, brave way to change the user experience, which is no mean feat.”

The Cannes Lion 2023 Grands Prix win marks yet another success for HungerStation, as it received six awards this year, which include: A Grand Prix for Creative Commerce, issued by Cannes Lions, June 2023; a Bronze for innovation, issued by Caples Awards, May 2023; a Grand Prix for mobile-led creativity, issued by Dubai Lynx, March 2023; a Silver for website, apps and games, issued by Dubai Lynx, March 2023; and a Silver for HungerStation’s film (Blast to the Past), issued by Dubai Lynx, March 2023. This film was also nominated for the list of the Top 15 Film Campaigns, issued by Campaign Middle East, Jan 2023.


SADAFCO’s sustainability report highlights progress toward Vision 2030

Updated 15 June 2024
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SADAFCO’s sustainability report highlights progress toward Vision 2030

Saudia Dairy and Foodstuff Company has unveiled its latest sustainability report for the year 2023, showcasing its steadfast commitment to sustainability, innovation, and alignment with the ambitious goals of Saudi Vision 2030. Developed under the esteemed Global Reporting Initiative’s Universal Standards and as per Tadawul stock exchange guidelines, this report highlights SADAFCO’s leading role in integrating sustainable practices across its operations, setting a benchmark for the industry.

SADAFCO is dedicated to environmental stewardship, aiming to achieve net-zero emissions by 2060. Through initiatives like replacing steam boilers with energy-efficient models, the company anticipates saving up to 2.1 million kg/ year in CO2 emissions. Additionally, SADAFCO plans to offset 40 percent of its electricity consumption with solar power by the end of 2024, while enhancing operational efficiency through its Digital Factory Program.

Working toward a zero-emissions fleet by 2045, SADAFCO is transitioning to zero-emission vehicles and collaborating with NTSC to install EV charging stations. The recent acquisition of the first frozen electric vehicle in the Middle East underscores the company’s dedication to pioneering sustainable transportation solutions.

“We aim to embed sustainability across all facets of our operations. Our alignment with Saudi Vision 2030 is evident in our strategic priorities, which focus on operational efficiency, value chain enhancement, and regional growth,” said Patrick O. Stillhart, CEO of SADAFCO. He added: “Despite a shorter financial year, we have made remarkable progress in fleet decarbonization, digital transformation, and supplier engagement, resulting in significant improvements in our factory operations.”

SADAFCO’s sustainability strategy is centered on product innovation, focusing on crafting healthier options by introducing new non-dairy alternatives and reducing sugar and salt content. The recent launch of the Mezete brand by Saudia range products exemplifies this commitment, offering natural and preservative-free alternatives to consumers. This dedication to providing healthier choices is rooted in SADAFCO’s philosophy of prioritizing consumer delight and ensuring the delivery of innovative, high-quality, and safe products while empowering consumers through transparent communication and responsible marketing practices.

In tandem with its sustainability efforts, SADAFCO actively engages in social responsibility initiatives such as the Saudia Falcons program, aimed at nurturing and empowering youth. Additionally, the company’s consumer education campaigns play a pivotal role in promoting healthy food choices and fostering informed decision-making among consumers.


AMUOBA Jeddah Chapter elects new team

Updated 15 June 2024
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AMUOBA Jeddah Chapter elects new team

The Jeddah Chapter of the Aligarh Muslim University Old Boys Association held its installation ceremony recently at a local restaurant. More than 150 Aligarians gathered to celebrate the newly elected committee for the 2024-2026 term.

The election process began with a general body meeting on May 24 and concluded on May 31. The entire process, from nominations to results, was overseen by senior members Dr. Syed Hamed and Mahfooz Hussain, both of whom were appointed election commissioners.

The newly elected committee is led by Aqeel Jamil as president, with Asim Zeeshan Ali Khan as vice president, Prince Mufti Ziaul Hasan as general secretary, Mohammed Shahnawaz Alam as joint secretary, and Rabnawaz Khan as treasurer. Elected Cabinet members include Mohammed Sirajuddin, Athar Rasool, Mohammed Omais Ansari, Mohammed Danish Khan, Fahad Ayub Zinjani, Abid Hussain Aftab, Sardar Masood Khan, Abrar Ahmed, and Fahad Afridi. Outgoing President Ateeq Siddiqui, whose term saw immense social and cultural activity, will serve as an adviser.

Jamil introduced his team, and the induction process was completed by pinning AMU badges on the sherwanis of the executive committee members. The pinning was carried out by former Presidents Farzan Rizvi, Azizurrab, Nooruddin Khan and Siddiqui. Senior advisers honored the election commissioners and the outgoing president by presenting them with mementos.

In his inaugural speech, Jamil pledged to focus, with his team, on youth empowerment through training in public speaking and leadership, career guidance, and financial support for students via the “each one teach one” program. 

The new president emphasized the role of the Aligarh community within the broader Indian community.

Founded in the 1980s, the association’s Jeddah Chapter serves the educational, social, literary, and cultural needs of AMU alumni in Jeddah and surrounding areas. The chapter always seeks to promote the vision and educational ideals of AMU and its founder Sir Syed Ahmad Khan.


‘Saudi100 Brands’ returns to Paris for Men’s Fashion Week

Updated 15 June 2024
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‘Saudi100 Brands’ returns to Paris for Men’s Fashion Week

The distinguished Saudi100 Brands program, a flagship initiative by the Saudi Fashion Commission, is returning to Paris for the third time, spotlighting fresh talent at the SS25 Men’s Paris Fashion Week.

This year, 11 standout menswear brands, which have been carefully selected to represent the best of ready-to-wear and streetwear from Saudi Arabia, will be showcased: KML, Hindamme, Noble and Fresh, Noura Sulaiman, Not Boring, RBA New York, Uscita, 1886, Awaken, House of Cenmar.

On June 19, a spectacular fashion show will feature these designers, accompanied by exclusive visuals from acclaimed Saudi artist Rex Chouk and music by the leading Saudi DJ duo DishDash.

The festivities continue on June 20 with a cocktail party to mark the opening of the Parisian showroom. Key fashion figures, including editors, influencers, and buyers, are invited to mingle and engage with the designers, fostering valuable connections.

From June 20 to 22, the 11 brands will present their latest collections in a dedicated three-day showroom. Each brand will have its own space, welcoming buyers and press for an in-depth look at their innovative designs.

“Paris Men’s Fashion Week offers a unique opportunity to witness how Saudi heritage seamlessly translates into modern silhouettes and styles,” said Burak Cakmak, CEO of the Saudi Fashion Commission. “Fashion holds significant cultural importance in Saudi Arabia, and the local brands’ participation highlights the dynamic evolution of our streetwear culture. This event will spotlight emerging talents, showcasing the innovative spirit and creative energy that define Saudi fashion today.”

 

 

 


Hajj 2024: Zain’s digital solutions to elevate pilgrim experience

Updated 12 June 2024
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Hajj 2024: Zain’s digital solutions to elevate pilgrim experience

Zain KSA, a digital services provider in Saudi Arabia, announced that it has finalized its technical, human, and logistical preparations to service pilgrims in Makkah, Madinah, and the holy sites during the upcoming Hajj season.

Minister of Communications and Information Technology Abdullah Amer Al-Swaha, along with Governor of the Communications, Space and Technology Commission Dr. Mohammed Saud Altamimi, and several other officials visited Zain KSA’s headquarters in Mina to oversee the company’s preparations for Hajj. During the visit, Zain KSA highlighted its digital solutions and full 5G coverage of the holy sites.

Zain KSA showcased its exceptional services to the minister of communications and information technology, the CST governor, and the accompanying delegation, underscoring its contributions to the sectors supporting the Hajj pilgrimage. The company also outlined its commitment to enhancing the Hajj season through cutting-edge digital communications infrastructure, addressing the increasing demand for high-speed data access.

This initiative aims to elevate the connectivity experience for visitors, enriching their spiritual journey while aligning with the strategic objectives of Saudi Vision 2030’s Pilgrim Experience Program, which seeks to provide pilgrims with high-quality facilities and advanced infrastructure, bolstered by the latest digital services. Additionally, Zain KSA provided comprehensive insights into its technical and operational preparations, risk management strategies, and the proficiency of its workforce.


Celebrate Eid with tech presents from Logitech

Updated 12 June 2024
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Celebrate Eid with tech presents from Logitech

As Eid Al-Adha approaches, families and friends in Saudi Arabia prepare to celebrate with gatherings, feasts, and the tradition of exchanging gifts. In recent years, there has been a growing appetite for the latest tech gadgets among Saudi consumers. Logitech, a leader in personal peripherals, offers an array of innovative products that make perfect gifts for this festive season. Here are some top recommendations from Logitech that blend style, functionality, and comfort, ideal for tech enthusiasts of all ages.

Pebble 2 Combo: sleek, portable and stylish

For those who value minimalist design and portability, the Logitech Pebble 2 Combo is an excellent choice. This combo features a slim, quiet keyboard and a silent, smooth mouse, both designed for on-the-go productivity.

MX Keys S Combo: ultimate professional performance

The MX Keys S Combo is perfect for professionals seeking superior performance. The MX Keys S keyboard offers smart illumination and fluid, quiet typing, while the MX Master 3S mouse provides ultra-fast scrolling and customizable buttons.

MX Anywhere 3s: precision on the go

For the digital nomads and busy professionals, the MX Anywhere 3s mouse is the ultimate portable companion. With advanced tracking technology, it works flawlessly on virtually any surface, including glass. Its compact design ensures it fits easily into any bag, while the MagSpeed scroll wheel offers precise, fast scrolling.

Wave Keys: ergonomic comfort

Logitech’s Wave Keys is designed to provide ergonomic comfort with its distinctive wave-shaped layout. The curved keyboard reduces wrist strain and promotes a natural typing posture, making it ideal for long hours of use.

Lift Mouse: all-day comfort

The Lift Mouse is an ergonomic vertical mouse that promotes a natural handshake position, reducing wrist strain and enhancing comfort. Its unique design is suitable for small to medium-sized hands, providing a tailored fit for optimal control.

Signature Slim K950: sleek and stylish

For those who appreciate sleek and modern design, the Signature Slim K950 keyboard offers a quiet, comfortable typing experience with a slim profile that adds a touch of elegance to any desk setup. Its low-profile keys and seamless Bluetooth connectivity make it a perfect fit for a stylish and functional workspace.