Pakistan’s Ainy Jaffri Rahman calls for separation of art and politics after signing Indian film

The picture posted on April 7, 2022, shows Pakistani actress Pakistan’s Ainy Jaffri Rahman. (Pakistan’s Ainy Jaffri Rahman/Instagram)
Short Url
Updated 20 July 2023
Follow

Pakistan’s Ainy Jaffri Rahman calls for separation of art and politics after signing Indian film

  • Jaffri will be starring in an Indian production called Coke, which has been shot in England
  • Says the film will revolve around the themes of human greed, survival, family and loyalty

KARACHI: Pakistani actress Ainy Jaffri Rahman has called for a separation between art and politics, weeks after announcing that she would be starring in an upcoming Indian film called Coke.

Pakistan banned the screening of Indian movies after ties with New Delhi reached a new low in 2019 over the disputed Kashmir region. Before this, Pakistani artists were banned from working in India in 2016 after militants that India claimed were from Pakistan attacked an Indian Army brigade headquarters near the town of Uri in the part of Kashmir administered by India. Pakistan denies state complicity.

India and Pakistan, both nuclear-armed neighbors, have fought two out of three wars over Kashmir. Both claim the region in full but control it in part.

“I humbly believe art should have no politics or boundaries but alas the political situation, as we all well know, is extremely complicated,” Rahman, 34, told Arab News this week, speaking about Coke, an Indian film entirely shot in Stoke-on-Trent, England and which will be released on a streaming platform.

“There are collaborations happening every day [so] if you’re shooting on neutral soil, there isn’t usually an issue.”

Rahman said cultural exchanges were “extremely necessary” for a nation’s personal growth as well as in its ambitions to become a global player.

“There’s so much to offer both ways and it’s such a shame that there are these horrible bans,” she said, adding that Pakistan would be a “global force to be reckoned with” if art were allowed to flow freely.

Speaking about Coke, which is directed by Sarim Momin, Rehman said that the film would revolve around the themes of human greed, the fight for survival, family, and loyalty.

“I have a complicated nuanced character [in the film],” said Rahman, declining to reveal more about the film.

“After so many years in the business, you start looking for something different – something out of your comfort zone, something uncomfortable that will help you push boundaries. This role provides me with that, so I’m very excited about it.”

Rahman added that many Indian producers and casting directors had offered her work over the last decade but the projects never worked out for her for several reasons.

“[But] a casting agent reached out for Coke, and this time, the timing was right,” she said, “so everything just clicked into place.”


Saudi French model Amira Al-Zuhair fronts Louis Vuitton campaign

Updated 25 February 2026
Follow

Saudi French model Amira Al-Zuhair fronts Louis Vuitton campaign

DUBAI: Saudi French model Amira Al-Zuhair this week shared images from her latest campaign with French luxury label Louis Vuitton on Instagram.

Across the images, Al-Zuhair is pictured wearing several looks from the brand in beige, tan and brown tones.

In the first image she posted, she wore a coordinated outfit in a single shade of brown. The look included a long-sleeve top layered beneath a knee-length outer piece with wide sleeves, secured at the waist with a matching fabric belt, paired with loose, wide-leg trousers in the same tone.

Another outfit featured a long-sleeve printed top with a fitted silhouette and an asymmetric tie detail at the side, styled with slim brown trousers and a matching headscarf.

She was also seen in an ensemble comprising a long, neutral-toned inner garment worn beneath a loose, cape-style outer layer. The look was paired with matching trousers and finished with a structured Louis Vuitton top-handle bag in a metallic finish.

In a fourth look, Al-Zuhair wore a coordinated two-piece consisting of a long-sleeve blouse with decorative detailing across the chest, paired with high-waisted, wide-leg trousers in a similar tone.

This marks Al-Zuhair’s second campaign released during Ramadan. Earlier this month, she fronted a campaign for Italian luxury brand Loro Piana.

In images shared on the brand’s Instagram page, Al-Zuhair wears a floor-length olive-green dress featuring a V-neckline, defined waist seam, and fluid cape-style sleeves falling from the shoulders.

According to the brand’s caption, the Ramadan capsule highlights “intricate detailing and the beauty of simplicity,” presenting a wardrobe of comfortable silhouettes.

Shot in the warm, diffused light of a pottery artist’s studio, the campaign centered on elongated shapes, clean lines, and a muted palette of sage and sand tones.

Al-Zuhair, born in Paris to a French mother and Saudi father, has appeared on the runway for renowned fashion houses.

She has walked for Missoni, Maison Alaia, Brunello Cucinelli, Balmain, Dolce & Gabbana, Giambattista Valli, Giorgio Armani, Elie Saab and more.

In addition to her runway appearances, Al-Zuhair has featured in campaigns for brands including Prada, Chanel and Carolina Herrera.