LONDON: Burger King in Thailand is making waves with an unconventional burger — a meat-free cheese extravaganza sandwich filled with 20 slices of American cheese.
The Thai branch of the fast-food giant rolled out what they have called the “real cheeseburger” on Sunday.
The cheese-tastic item debuted on Thai menus at a promotional price of 109 Thai Baht ($3), before going on the menu with a regular price tag of 380 baht ($10.9).
The news quickly spread across Thai social media, with TikTok abuzz with videos of adventurous eaters sampling the cheese-loaded creation.
In a post on Sunday, Burger King confirmed the news, saying: “This is no joke. This is for real.”
Customers reacted to the news by taking chain stores in the Thai capital by storm.
According to CNN, such was the popularity of the cheese-only burger that a Burger King branch in Bangkok had to pause delivery services to ensure they had enough stock to cater for walk-in customers on Tuesday.
The Real Cheeseburger has divided the opinion of customers with some people lamenting that the sandwich “was a bit too much.”
The burger is currently available only in Thailand and it remains to be seen if the cheese-extravaganza will be available in other countries.
Fast food chains are no strangers to bizarre initiatives.
In 2012, Pizza Hut introduced its cheeseburger stuffed-crust pizza to the Middle East, a pizza with 10 mini cheeseburgers baked into the crust.
In the early 2010s, McDonald’s brought back Chicken McDo with McSpaghetti, a meal that had been on the menu in the 1970s but was discontinued. The meal featured a piece of fried chicken and spaghetti with marinara sauce and cheese.
In 2013, KFC Indonesia combined donuts and cheese, topping their standard donut with shredded Swiss cheese and then sprinkled on some cheddar cheese. The ad for the new item paired it with hazelnut-flavored coffee.
