Saudi AI firm to sponsor Al-Ahli football club

SCAI have announced a sponsorship with Al-Ahli. (Al-Ahli)
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Updated 11 July 2023
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Saudi AI firm to sponsor Al-Ahli football club

  •  The partnership between the newly-promoted club and the company will run over 3 years

RIYADH: Al-Ahli Saudi Football Club and the Saudi Company for Artificial Intelligence, a wholly owned subsidiary of the Public Investment Fund, have announced a new three-year strategic partnership.

The agreement, extending until the 2025-2026 season, was signed by Tarek Khalifah, acting CEO of Al-Ahli Club Investment Co., and Abdulaziz Al-Muammar, COO of the PIF-owned SCAI.

“Our mutual agreement will open up new avenues for success and the scaling of Saudi Arabia’s sports sectors,” said Khalifah. “Furthermore, it will strengthen SCAI’s position as a leading artificial intelligence company and play a key role in the sports sector’s local and global development.”

Khalifah said the collaboration would enhance Al-Ahli’s connections with other sectors, and is in line with the Kingdom’s efforts to develop local talent and enhance the experience of the club’s fans.

Al-Muammar said: “The collaboration between SCAI and Al-Ahli Club affirms our commitment to promoting innovation in the sports sector in line with the Kingdom’s Vision 2030. We at SCAI seek to leverage AI and modern technologies to create value across various sectors, helping our partners achieve their goals in addition to enhancing the well-being and quality of life of individuals throughout Saudi Arabia.”

The SCAI is dedicated to promoting AI applications and providing solutions to address domestic and worldwide challenges, he said.


Man Utd financial results show profit increase after job cuts

Updated 15 sec ago
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Man Utd financial results show profit increase after job cuts

  • United generated an operating profit of $44m in the first six months of the fiscal year
  • “We are now seeing the positive financial impact of our off-pitch transformation materialize both in our costs and profitability,” Berrada said

LONDON: Manchester United chief executive Omar Berrada highlighted the “positive financial impact of our off-pitch transformation” after the club recorded a profit increase following their recent job cuts.
United generated an operating profit of £32.6 million ($44 million) in the first six months of the fiscal year, compared with a £3.9 million loss for the same period last year.
The operating profit for the most recent quarter, over the last three months, was £19.6 million, compared to £3.1 million in the same period last year.
Those numbers come after United minority owner Jim Ratcliffe, who heads the club’s football operation, oversaw a redundancy and restructuring program that saw around 450 jobs cut.
In announcing their latest figures on Wednesday, United said they had seen “the positive impact of operating cost and headcount reduction programs implemented in the prior year.”
United’s total revenues for the second quarter of the financial year were £190.3 million, down from £198.7 million for the equivalent period the previous year.
Commercial revenue dropped from £85.1 million to £78.5 million and match-day revenues down from £52 million to £49.5 million.
The fall in total revenues can be linked to United’s failure to qualify for the Champions League or Europa League last season, denying them the income from European matches this season.
But with United up to fourth place in the Premier League this term under interim boss Michael Carrick, and the women’s team through to the Champions League quarter-finals, the club believe they are well placed for a further rise in profits.
United say they remain on track to record revenues of between £640 million and £660 million for the full fiscal year.
“We are now seeing the positive financial impact of our off-pitch transformation materialize both in our costs and profitability,” Berrada said.
“Today’s results demonstrate the underlying strength of our business as we continue to push for the best football results possible for our men’s and women’s teams.”