Saudi firm Sela to sponsor Newcastle’s preseason tournament at St. James’ Park

Saudi Arabian sporting events company Sela has been named as the main sponsor of a preseason soccer tournament to be held at Newcastle United. (Twitter/@NUFC)
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Updated 07 July 2023
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Saudi firm Sela to sponsor Newcastle’s preseason tournament at St. James’ Park

  • Newcastle United, Fiorentina, Villarreal, Nice to contest Sela Cup
  • Sporting events company, VisitMalta to co-sponsor two-day event

NEWCASTLE: Saudi Arabian sporting events company Sela has been named as the main sponsor of a preseason soccer tournament to be held at Newcastle United’s home ground.

The Sela Cup, held in conjunction with VisitMalta, will take place at St. James’ Park a week before the start of the Premier League season.

The competition will feature Newcastle United — who return to preseason training on Sunday — UEFA Conference League beaten finalists Fiorentina, Spain’s Villarreal and French Ligue 1 outfit Nice. It is expected to become a permanent fixture in the Magpies’ summer schedule for the duration of Sela’s multiyear sponsorship deal.

Eddie Howe’s side will take on Fiorentina, who lost to West Ham United in the Conference League final in May, on Saturday, Aug. 5, before hosting Villarreal the following day. Nice will play Villarreal in an early kickoff on Saturday and Fiorentina on Sunday.

 

“The tournament has been made possible by Newcastle United’s new front-of-shirt partners, Sela, and event sponsors VisitMalta, which promotes travel to the hugely popular Mediterranean island and supports its bustling tourism industry,” the club said.

Newcastle United Women, who became the first professional club in the history of England’s third tier, will also feature in the weekend of football on Tyneside, taking on West Bromwich Albion Women at teatime on Aug. 5.

The tournament format will see teams awarded three points for a win, one point for a draw and an additional point per goal scored. On Sunday, following the final match, the winners will be handed the Sela Cup, presented by VisitMalta.

Newcastle United CEO Darren Eales said: “There is huge excitement going into the 2023/24 season, so to be able to give our supporters two days of football involving both our men’s and women’s teams is something that everybody is looking forward to.

“To be able to attract elite clubs from three of Europe’s top leagues shows our ambition to grow as a club and the growing attraction of Newcastle United.

“I would like to sincerely thank our partners, Sela and VisitMalta, for making this possible. Having them on board to offer their expertise in delivering top class events and activations will ensure the tournament is a great weekend for everyone coming to St. James’ Park.”

Ibrahim Mohtaseb, senior vice president at Sela, said: “Since we announced our partnership with Newcastle United, we have seen fantastic support and interest in Sela, both in the UK and in the Middle East.

“To be able to further strengthen our connection with Newcastle’s passionate fan base is truly exciting and we are sure that the Sela Cup will be popular with supporters at a very exciting time ahead of the new season.

“Sela prides itself on creating world class experiences, so for us to bring our resources and expertise to Newcastle is something that we are all very proud to play a key role in and we hope that everybody enjoys what promises to be a great weekend of football.”

Malta’s Tourism Minister Clayton Bartolo said: “In an era where travel has become an essential part of our lives, sports tourism acts as a catalyst for growth, uniting individuals from diverse backgrounds through the universal language of sports.

“The Sela Cup, presented by VisitMalta, will be a sterling opportunity to strengthen the Maltese island’s prospects in the tourism world.”


MI Emirates overpower Abu Dhabi Knight Riders to move second in ILT20

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MI Emirates overpower Abu Dhabi Knight Riders to move second in ILT20

  • MI Emirates produced a strong finish with the bat coupled with disciplined bowling 
  • Brandon McMullen’s unbeaten 64 went in vain for the Knight Riders

ABU DHABI: MI Emirates produced a commanding all-round display to register a 35-run victory over the Abu Dhabi Knight Riders at Zayed Cricket Stadium on Saturday, successfully defending a total of 187/4 in the first match of the day.

A strong finish with the bat, followed by disciplined bowling through the middle overs, ensured MI Emirates tightened their grip on the contest and climbed to second place in the International League T20 points table.

Jonny Bairstow set the tone with a blistering start at the top of the order, smashing 38 off just 16 deliveries, including five fours and two sixes. Muhammad Waseem provided stability alongside him, rotating the strike effectively as MI Emirates raced to 53/1 at the end of the powerplay before Bairstow was trapped LBW by Ajay Kumar in the fifth over.

Waseem continued to anchor the innings, adding 50 runs with Tom Banton as the pair consolidated through the middle overs. Piyush Chawla broke the partnership in the 12th over, but Banton briefly accelerated before departing for 38 off 28 balls.

MI Emirates then surged late in the innings, with Nicholas Pooran and Kieron Pollard launching a decisive assault at the death. The duo added 62 runs off just 32 balls, with Pooran finishing unbeaten on 40 from 24 deliveries and Pollard contributing 28 off 16, as 44 runs came from the final three overs to lift MI Emirates to an imposing total.

In response, the Knight Riders made a promising start despite losing Phil Salt early, bowled by Allah Ghazanfar in the second over. Brandon McMullen and Alex Hales took control of the chase, finding regular boundaries and guiding their side to 59/1 at the end of the powerplay.

The pair’s 82-run partnership threatened to swing the game in the Knight Riders’ favour, but Arab Gul struck at a crucial moment in the 10th over to remove Hales for 40, halting the momentum. Although the Knight Riders reached the halfway stage well placed, requiring 92 from the final 10 overs, the balance of the match soon shifted.

MI Emirates tightened the screws between overs 11 and 15, with Zahoor Khan delivering a decisive spell.

He dismissed Sherfane Rutherford and Liam Livingstone in the 13th over, while Gul accounted for Andre Russell as the Knight Riders lost wickets in quick succession and struggled to keep pace with the rising run rate.

McMullen battled on valiantly, bringing up a gritty half-century, but with boundaries drying up the required rate ballooned beyond reach. Zahoor returned to claim his third wicket by removing Sunil Narine, extinguishing any remaining hopes of a late revival. McMullen remained unbeaten on 64 from 49 balls, with Alishan Sharafu’s 15 not out offering brief consolation as the Knight Riders closed on 152/7.

Zahoor finished with impressive figures of three for 16 to earn player-of-the-match honors.

“I’m extremely pleased with my performance,” he said.

“The support from the MI Emirates management has been outstanding. Having spent a lot of time playing cricket in the UAE, I understand these conditions well, and it was satisfying to see that experience contribute to a match-winning performance,” he added.

Knight Riders captain Jason Holder admitted his side lost momentum at a critical stage.

“One hundred and eighty-seven was a competitive but chaseable total on this surface, and at the halfway stage we felt we were in a strong position, however losing wickets in clusters during the middle overs completely stalled our momentum,” he said.