Twitter’s new chief working on plans to bring advertisers back to platform — FT

The logo for Twitter is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York City, U.S., June 1, 2022. (REUTERS)
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Updated 29 June 2023
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Twitter’s new chief working on plans to bring advertisers back to platform — FT

  • Twitter hopes to renegotiate multiple contracts with tech companies such as Amazon.com, Salesforce and IBM into single broader partnerships, according to the newspaper

CALIFORNIA: Twitter’s new chief executive, Linda Yaccarino, is working on a slew of measures to bring back advertisers who left the platform under Elon Musk’s ownership, including introducing a video ads service, pursuing more celebrities and raising headcount, the Financial Times (FT) reported on Wednesday.
Yaccarino, who started as CEO on June 5, is planning to launch full-screen, sound-on video ads that will be shown to users scrolling through Twitter’s new short-video feed, the newspaper reported, citing three people familiar with the situation.
She is in talks about a broader partnership with Alphabet-owned Google that would include advertising and access to some of Twitter’s data, the report said, citing someone familiar with the matter.
Twitter also hopes to renegotiate multiple contracts with tech companies such as Amazon.com, Salesforce and IBM into single broader partnerships, according to the newspaper.
Twitter did not immediately respond to a Reuters request for comment on the report.
Reuters earlier this month reported that Twitter plans to focus on video, creator and commerce partnerships to revitalize the social media company’s business beyond digital advertising.
After Musk acquired Twitter in October, the social media firm faced months of chaos, including layoffs of thousands of employees, criticism over lax content moderation, and an exodus of many advertisers who did not want their ads appearing next to inappropriate content.

 


WEF report spotlights real-world AI adoption across industries

Updated 59 min 46 sec ago
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WEF report spotlights real-world AI adoption across industries

DUBAI: A new report by the World Economic Forum, released Monday, highlights companies across more than 30 countries and 20 industries that are using artificial intelligence to deliver real-world impact.

Developed in partnership with Accenture, “Proof over Promise: Insights on Real-World AI Adoption from 2025 MINDS Organizations” draws on insights from two cohorts of MINDS (Meaningful, Intelligent, Novel, Deployable Solutions), a WEF initiative focused on AI solutions that have moved beyond pilot phases to deliver measurable performance gains.

As part of its AI Global Alliance, the WEF launched the MINDS program in 2025, announcing its first cohort that year and a second cohort this week. Cohorts are selected through an evaluation process led by the WEF’s Impact Council — an independent group of experts — with applications open to public- and private-sector organizations across industries.

The report found a widening gap between organizations that have successfully scaled AI and those still struggling, while underscoring how this divide can be bridged through real-world case studies.

Based on these case studies and interviews with selected MINDS organizations, the report identified five key insights distinguishing successful AI adopters from others.

It found that leading organizations are moving away from isolated, tactical uses of AI and instead embedding it as a strategic, enterprise-wide capability.

The second insight centers on people, with AI increasingly designed to complement human expertise through closer collaboration, rather than replace it.

The other insights focus on the systems needed to scale AI effectively, including strengthening data foundations and strategic data sources, as well as moving away from fragmented technologies toward unified AI platforms.

Lastly, the report underscores the need for responsible AI, with organizations strengthening governance, safeguards and human oversight as automated decision-making becomes more widespread.

Stephan Mergenthaler, managing director and chief technology officer at the WEF, said: “AI offers extraordinary potential, yet many organizations remain unsure about how to realize it.

“The selected use cases show what is possible when ambition is translated into operational transformation and our new report provides a practical guide to help others follow the path these leaders have set.”

Among the examples cited in the report is a pilot led by the Saudi Ministry of Health in partnership with AmplifAI, which used AI-enabled thermal imaging to support early detection of diabetic foot conditions.

The initiative reduced clinician time by up to 90 percent, cut treatment costs by as much as 80 percent, and delivered a 10 time increase in screening capacity. Following clinical trials, the solution has been approved by regulatory authorities in Saudi Arabia, the UAE and Bahrain.

The report also points to work by Fujitsu, which deployed AI across its supply chain to improve inventory management. The rollout helped cut inventory-related costs by $15 million, reduce excess stock by $20 million and halve operational headcount.

In India, Tech Mahindra scaled multilingual large language models capable of handling 3.8 million monthly queries with 92 percent accuracy, enabling more inclusive access to digital services across markets in the Global South.

“Trusted, advanced AI can transform businesses, but it requires organizing data and processes to achieve the best of technology and — this is key — it also requires human ingenuity to maximize returns on AI investments,” said Manish Sharma, chief strategy and services officer at Accenture.