UAE-based creatives launch Cannes Lions prediction platform ‘The Loudest Roar’

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Updated 29 May 2023
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UAE-based creatives launch Cannes Lions prediction platform ‘The Loudest Roar’

  • “The Loudest Roar” is an independent project that is not affiliated with Cannes Lions

DUBAI: A team of UAE-based creatives has launched “The Loudest Roar,” an interactive prediction platform for the advertising industry’s premier awards program, Cannes Lions, which takes place next month.

Founded by Chirag Khushalani, Tobbi Vu, Teena Mathew, and Jack Rogers, “The Loudest Roar” aims to become the “fantasy league” for awards festivals, according to a company statement.

Khushalani said: “If the world can have a say on who can win the Superbowl or Premier League, why can’t they cast an eye on the Cannes Lions too?

“It’s a space where everyone has a say on what’s great, and can feel inspired to create more great work.”

The free, gamified platform is open to all. Participants compete for leaderboard positions and prizes, including cash rewards of up to $500 in Amazon gift cards and a portfolio revamp by Pimp My Portfolio. Each player will receive a personalized juror badge that can be shared on social media.

Industry experts and former Cannes Lions jury members such as Rob Schwartz, Tracey Follows and Akhilesh Bagri will also be present on the platform, sharing their advice on judging and creating award-winning work.  

Voting will begin when Cannes Lions releases its shortlists on June 2, and end a few hours before the winners are announced. Participants can view the shortlisted case studies and vote for Grand Prix winners in six categories: Titanium, Innovation, Film, Entertainment Lions for Gaming, Creative Effectiveness, and Creative Business Transformation. 

After the Cannes Lions awards are announced, “The Loudest Roar” will announce the winners chosen by the participants, as well as invite this year’s jury members to share insights into the work that won the Grand Prix trophies.

The company plans to roll out the concept across other award festivals and add interactive features like a simulated jury room.

It also plans to introduce private leagues for agencies and universities to gather insights into how their employees and students think, and how they can improve their entries to be more successful on the awards circuit.

“The Loudest Roar” is an independent project that is not affiliated with Cannes Lions.


Tucker Carlson claims he was detained at Israeli airport

Updated 20 February 2026
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Tucker Carlson claims he was detained at Israeli airport

DUBAI: Earlier this week, Tucker Carlson flew to Israel to interview US Ambassador to Israel Mike Huckabee, according to media reports.

Carlson, who reportedly refused to leave Tel Aviv’s Ben Gurion Airport complex, conducted the interview at the airport, after which he said he and his staff were detained and their passports were seized.

“Men who identified themselves as airport security took our passports, hauled our executive producer into a side room and then demanded to know what we spoke to Ambassador Huckabee about,” Carlson said in a statement to The New York Post.

However, Carlson’s claims have been contradicted by Huckabee and Israeli authorities.

Huckabee, a former Arkansas governor and Fox News host, said on social media platform X that “EVERYONE who comes in/out of Israel (every country for that matter) has passports checked & routinely asked security questions,” including himself, despite holding a diplomatic passport and visa.

The US Embassy in Israel also described the interaction as routine passport control procedures.

The Israel Airports Authority said in a statement that Carlson and his staff “were not detained, delayed, or interrogated.”

They were asked “a few routine questions, in accordance with standard procedures applied to many travelers,” and this conversation took place in a separate room within the VIP lounge to protect their privacy, the statement added.

“No unusual incident occurred, and the Israel Airports Authority firmly rejects any other claims.”

Carlson has faced criticism in recent years over his commentary on Israel, with critics accusing him of amplifying narratives that are hostile to Israel and, at times, antisemitic. He has also questioned Israel’s treatment of Christian communities in the region.

After Fox News canceled his show in April 2023, he launched his own program, “The Tucker Carlson Show” in 2024.

The show has featured controversial figures, including Darryl Cooper, who has made statements widely condemned as Holocaust denial, and white nationalist commentator Nick Fuentes.

In his interview with Fuentes, Carlson labeled Huckabee a “Christian Zionist.”

Carlson has also criticized Huckabee for not doing enough to protect Christian interests in the region. In one video, he said: “Why not go ahead and talk to Christians and find out their side of the story? Why aren’t American Christian leaders like Mike Huckabee or Ted Cruz, people who invoke the Christian Bible to justify what they’re doing, why haven’t they done this?”

Huckabee responded to the video on X, writing: “Instead of talking ABOUT me, why don’t you come talk TO me?  You seem to be generating a lot of heat about the Middle East. Why be afraid of the light?”

Carlson accepted the invitation, and their teams coordinated the interview, leading to his brief visit to Israel.