UAE-based creatives launch Cannes Lions prediction platform ‘The Loudest Roar’

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Updated 29 May 2023
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UAE-based creatives launch Cannes Lions prediction platform ‘The Loudest Roar’

  • “The Loudest Roar” is an independent project that is not affiliated with Cannes Lions

DUBAI: A team of UAE-based creatives has launched “The Loudest Roar,” an interactive prediction platform for the advertising industry’s premier awards program, Cannes Lions, which takes place next month.

Founded by Chirag Khushalani, Tobbi Vu, Teena Mathew, and Jack Rogers, “The Loudest Roar” aims to become the “fantasy league” for awards festivals, according to a company statement.

Khushalani said: “If the world can have a say on who can win the Superbowl or Premier League, why can’t they cast an eye on the Cannes Lions too?

“It’s a space where everyone has a say on what’s great, and can feel inspired to create more great work.”

The free, gamified platform is open to all. Participants compete for leaderboard positions and prizes, including cash rewards of up to $500 in Amazon gift cards and a portfolio revamp by Pimp My Portfolio. Each player will receive a personalized juror badge that can be shared on social media.

Industry experts and former Cannes Lions jury members such as Rob Schwartz, Tracey Follows and Akhilesh Bagri will also be present on the platform, sharing their advice on judging and creating award-winning work.  

Voting will begin when Cannes Lions releases its shortlists on June 2, and end a few hours before the winners are announced. Participants can view the shortlisted case studies and vote for Grand Prix winners in six categories: Titanium, Innovation, Film, Entertainment Lions for Gaming, Creative Effectiveness, and Creative Business Transformation. 

After the Cannes Lions awards are announced, “The Loudest Roar” will announce the winners chosen by the participants, as well as invite this year’s jury members to share insights into the work that won the Grand Prix trophies.

The company plans to roll out the concept across other award festivals and add interactive features like a simulated jury room.

It also plans to introduce private leagues for agencies and universities to gather insights into how their employees and students think, and how they can improve their entries to be more successful on the awards circuit.

“The Loudest Roar” is an independent project that is not affiliated with Cannes Lions.


Pioneering Asharq Al-Awsat journalist Mohammed al-Shafei dies at 74

Updated 08 January 2026
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Pioneering Asharq Al-Awsat journalist Mohammed al-Shafei dies at 74

  • Egyptian was known for his fearless coverage of terrorist, extremist groups
  • One of handful of reporters to interview Taliban leader Mullah Omar in 1970s

LONDON: Mohammed al-Shafei, one of Asharq Al-Awsat’s most prominent journalists, has died at the age of 74 after a 40-year career tackling some of the region’s thorniest issues.

Born in Egypt in 1951, al-Shafei earned a bachelor’s degree from Cairo University in 1974 before moving to the UK, where he studied journalism and translation at the University of Westminster and the School of Oriental and African Studies.

He began his journalism career at London-based Arabic papers Al-Muslimoon and Al-Arab — both of which are published by Saudi Research & Publishing Co. which also owns Arab News — before joining Al-Zahira after Iraq’s 1990 invasion of Kuwait.

Al-Shafei joined Asharq Al-Awsat in 1991 and spent 15 years on the sports desk before shifting to reporting on terrorism. He went on to pioneer Arab press coverage in the field, writing about all aspects of it, including its ideologies and ties to states like Iran.

His colleagues knew him for his calm demeanor, humility and meticulous approach, marked by precise documentation, deep analysis and avoidance of sensationalism.

Al-Shafei ventured fearlessly into terrorist strongholds, meeting senior terrorist leaders and commanders. In the 1970s he was one of only a handful of journalists to interview Mullah Omar, the leader of the Taliban, and conducted exclusive interviews with senior figures within Al-Qaeda.

He also tracked post-Al-Qaeda groups like Daesh, Hay’at Tahrir al-Sham and Boko Haram, offering pioneering analysis of Sunni-Shiite extremism and how cultural contexts shaped movements across Asia and Africa.

During the war on Al-Qaeda, he visited US bases in Afghanistan, embedded with international forces, and filed investigative reports from active battlefields — rare feats in Arab journalism at the time.

He interviewed Osama bin Laden’s son, highlighting a humanitarian angle while maintaining objectivity, and was among the few Arab journalists to report from Guantanamo, where his interviews with Al-Qaeda detainees shed light on the group’s operations.

Al-Shafei married a Turkish woman in London in the late 1970s, with whom he had a son and daughter. He was still working just hours before he died in London on Dec. 31.