Saudi Arabia’s domestic tourism remains strong despite return of international travel

Saudi Tourism Authority and Almosafer signed a deal at Arabian Travel Market 2023 (Supplied)
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Updated 21 May 2023
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Saudi Arabia’s domestic tourism remains strong despite return of international travel

RIYADH: Despite the full resumption of international travel, domestic tourism continues to remain strong in Saudi Arabia, according to Almosafer, the Kingdom’s leading company in the sector.

The firm’s CEO made the comments to Arab News following the signing of a deal between the Saudi Tourism Authority and Almosafer, which is part of Seera Group, at Arabian Travel Market 2023 held in Dubai.

The deal aims to promote Saudi Arabia as one of the top travel destinations in the Gulf Cooperation Council. The agreement was signed between Munirah Abanomy, head of marketing partnerships for the Middle East and Africa at the STA, and Fahad Al-Obailan, chief tourism officer at Almosafer.

In an exclusive interview, Almosafer CEO Muzammil Ahussain reflected on a report published by his company that showed domestic bookings “made up 56 percent of all bookings so far this year, up from 47 percent for the same period before the pandemic in 2019.” 

He said that people are keen on traveling within the Kingdom even after the full resumption of international travel and the number of domestic tourists is steadily rising. 

As per the agreement signed at the industry event in Dubai, the travel company, through its Hajj and Umrah tour operator Mawasim and its destination management company Discover Saudi, will also help promote domestic tourism to its business customers in the Middle East and North Africa region. 

“Almosafer has several different segments that it serves. We have the consumer segment, which provides a B2C channel for customers,” Ahussain said. 

The CEO said: “We provide B2C products for people in Kuwait and the rest of the GCC. So, we provide them access to Saudi Arabia, for example, (tours to) Makkah and Madinah and other parts of the Kingdom.”

Ahussain said that Almosafer has partnered not only with the STA but also with Saudia’s Alfursan and Al Rajhi Bank’s Mokafaa loyalty programs to promote tourism in the Kingdom. 

However, the report showed that Saudis also continued to travel abroad, and since the resumption of travel to Turkiye in the summer of 2022, the destination has shot back to the top of the list for visitors from the Kingdom.

Other popular destinations include Dubai, Cairo, London, and Doha.


Saudi Arabia, Japan trade rises 38% between 2016 and 2024, minister says

Updated 11 January 2026
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Saudi Arabia, Japan trade rises 38% between 2016 and 2024, minister says

RIYADH: Trade between Saudi Arabia and Japan has increased by 38 percent between 2016 and 2024 to reach SR138 billion ($36 billion), the Kingdom’s investment minister revealed.

Speaking at the Saudi-Japanese Ministerial Investment Forum 2026, Khalid Al-Falih explained that this makes the Asian country the Kingdom’s third-largest trading partner, according to Asharq Bloomberg.

This falls in line with the fact that Saudi Arabia has been a very important country for Japan from the viewpoint of its energy security, having been a stable supplier of crude oil for many years.

It also aligns well with how Japan is fully committed to supporting Vision 2030 by sharing its knowledge and advanced technologies.

“This trade is dominated by the Kingdom's exports of energy products, specifically oil, gas, and their derivatives. We certainly look forward to the Saudi private sector increasing trade with Japan, particularly in high-tech Japanese products,” Al-Falih said.

He added: “As for investment, Japanese investment in the Kingdom is good and strong, but we look forward to raising the level of Japanese investments in the Kingdom. Today, the Kingdom offers promising opportunities for Japanese companies in several fields, including the traditional sector that links the two economies: energy.”

The minister went on to note that additional sectors that both countries can also collaborate in include green and blue hydrogen, investments in advanced industries, health, food security, innovation, entrepreneurship, among others.

During his speech, Al-Falih shed light on how the Kingdom’s pavilion at Expo 2025 in Osaka achieved remarkable success, with the exhibition receiving more than 3 million visitors, reflecting the Japanese public’s interest in Saudi Arabia.

“The pavilion also organized approximately 700 new business events, several each day, including 88 major investment events led by the Ministry of Investment. Today, as we prepare for the upcoming Expo 2030, we look forward to building upon Japan’s achievements,” he said.

The minister added: “During our visit to Japan, we agreed to establish a partnership to transfer the remarkable Japanese experience from Expo Osaka 2025 to Expo Riyadh 2030. I am certain that the Japanese pavilion at Expo Riyadh will rival the Saudi pavilion at Expo Osaka in terms of organization, innovation, and visitor turnout.”

Al-Falih also shed light on how Saudi-Japanese relations celebrated their 70th anniversary last year, and today marks the 71st year of these relations as well as how they have flourished over the decades, moving from one strategic level to an even higher one.