Warner Bros. celebrates 100th anniversary with new products, content

Short Url
Updated 05 April 2023
Follow

Warner Bros. celebrates 100th anniversary with new products, content

  • Partnerships with clothing retailers, fashion houses, food brands
  • Abu Dhabi theme park hosts live show this month with singing, dance

DUBAI: Warner Bros. Discovery has launched its centennial campaign “Celebrating Every Story,” which includes new products, content and experiences to mark the 100th anniversary of Warner Bros. Studios which took place on April 4.

“We are thrilled to be part of Warner Bros.’ storied legacy and to bring these commemorative products and experiences to our fans around the world,” said Pam Lifford, president, Warner Bros. Discovery Global Brands and Experiences.

The global offerings will be rolled out throughout the year, she added.

In the Middle East, Africa and Europe region, the company has partnered with brands such as Max Fashion, McDonald’s, Marc Jacobs, DKNY, BOSS and Zara.

Max Fashion, for example, will be launching bespoke ‘WB100’ collections across its fashion, accessories, and home and gifting sections.

In the UAE, Warner Bros. World Abu Dhabi will host special events starting this month including a live show inside the plaza featuring a special rendition of Warner Bros.’ 100th year presented by a group of singers and dancers.

The company will also host candlelight concerts in 100 cities worldwide, including Dubai, which will feature tracks from the studio’s most iconic film and TV series such as “Friends,” “A Star is Born,” “Willy Wonka,” and “The Wizard of Oz.”

Globally, the company is launching new merchandise with new collections being introduced throughout the year.

The WB Shield Collection, for example, includes merchandise featuring the logo’s evolution from 1923. The Mashup Series will see beloved characters from “Looney Tunes” and “Tom & Jerry” dressed up as other Warner Bros. characters from franchises including “The Wizard of Oz,” “The Jetsons,” “Scooby-Doo,” and “The Flintstones”.

In addition to its own collections, the company is also partnering with other brands to create licensed merchandise for the centennial campaign. 

The campaign also spans the home entertainment sector with Warner Bros. releasing a series of celebratory films and animation bundles on digital, Blu-ray and DVD. These will include four 25-film volumes, a 100-film collection, and ‘best of’ animation compilations across its various franchises.

“From our beloved franchises to a century of storytelling, this is an incredible opportunity for us to honor the past and build the future of Warner Bros. and bring these characters and stories to life in new and engaging ways,” Lifford said.


Shahid, Disney+ and OSN+ launch exclusive streaming bundle across GCC

Updated 24 December 2025
Follow

Shahid, Disney+ and OSN+ launch exclusive streaming bundle across GCC

  • Bundle available exclusively visa Shahid for $25 a month

RIYADH: In a landmark regional collaboration, Shahid, Disney+, and OSN+ have announced an exclusive streaming bundle that brings together world-class hits from the three platforms under a single subscription in a first-of-its-kind offer for audiences in the Gulf Cooperation Council countries.

The all-in-one entertainment package, available only through Shahid in the GCC for about $25 a month, grants subscribers full access to three leading platforms covering Hollywood blockbusters, Disney+’s expansive range of beloved films, animations and series, OSN+’s library of HBO originals and international hits, and Shahid’s Arabic premium content.

The bundle is designed to simplify subscription management with a unified payment model, allowing viewers to access all three apps at the price of two and offering a streamlined user experience. 

Natasha Matos-Hemingway, chief commercial and marketing officer at Shahid, said the partnership reflects a broader effort to expand digital entertainment offerings in the Middle East, catering to a growing audience seeking diversity, convenience and high-quality programming.

“We are proud to collaborate with OSN+ and Disney+ to offer an unmatched streaming experience to our subscribers,” she said. “With one subscription, one payment, and full access to premium content from all three platforms, we’re delivering unbeatable convenience, value and entertainment.”

With a growing demand for high-quality on-demand content, the bundle is expected to attract a wide range of users seeking comprehensive entertainment without juggling multiple subscriptions.

The move also signals increasing cooperation between global media giants and regional platforms, in a bid to meet the entertainment preferences of Arab audiences while expanding market reach.

Karl Holmes, SVP and general manager at Disney+ EMEA, said the collaboration will bring award-winning series like FX’s “Shogun” and favorites such as “Lilo & Stitch” into a unique bundle with Shahid’s regional hits including “Al Dariya.”

The agreement “reflects a shared ambition between Disney+ and Shahid to shape the future of entertainment in the Middle East,” said Holmes. “The Middle East is young, dynamic and fast-growing, and we’re delighted to give consumers a new and easy way to access extraordinary content at exceptional value.”

Choucri Khairallah, chief business officer at OSN+, said the partnership takes OSN+’s entertainment experience “to the next level.”

He added: “Today’s audiences expect more than great content; they seek seamless access, variety and exceptional value. This all-in-one bundle delivers exactly that.”