JEDDAH: Saudi Arabia’s “Road to Localization” was the focus of an American Chamber of Commerce Jeddah Chapter event featuring industry experts and representatives of leading corporations.
The panel discussion revolved around the industrial transformation taking place in the Kingdom as part of Vision 2030 reforms.
Forrest Young, president of AmChamKSA Jeddah Chapter, welcomed representatives from Zahid Industries, Johnson Controls Arabia, SAWACO, and MARS Arabia.
“As a G20 member and the 18th-largest economy globally, Saudi Arabia is experiencing a significant industrial metamorphosis, with localization being one of the primary pillars of the Kingdom’s ambitious vision,” he said.
“It has spurred numerous initiatives to increase domestic value creation, adapt to a rapidly evolving economic landscape, foster future prosperity, and generate sustainable job opportunities for the nation’s growing workforce.”
Nizar Kammourie, CEO of SAWACO, said: “As part of our project Rabigh 3 IWP, we are proud to contribute to the local content effort in Saudi Arabia where the production and procurement of goods and services support the country’s economic growth and development.”
“We are also committed to supporting local content policy by sourcing goods and services from local suppliers wherever possible. We believe that this not only benefits the local economy but also helps to build strong partnerships with local businesses.”
Kammourie said that the Local Content and Government Procurement Authority is playing a vital role in evaluating the level of local content in various sectors.
“As a responsible project company, we are fully supportive of the LCGPA’s efforts, and are always looking for ways to increase the participation of local businesses and manufacturing in our projects.”
Mohanad Al-Shaikh, Johnson Controls CEO, outlined an initiative aligned with the National Industrial Strategy announced recently by the Ministry of Industrial Affairs.
“Through this initiative, we are ensuring Saudi students before they graduate from high school get familiar with the manufacturing process and be a part of the ecosystem. In collaboration with the Ministry of Education, Ministry of Industrial Affairs and Jeddah Chamber of Commerce through the industrial council, around 3,000 students will be assigned to visit the York factory,” he said.
Zeina Alnouri, Jeddah Chapter coordinator, said that the AmCham Saudi Arabia event brought together key industry leaders “and allowed attendees to gain a deeper understanding of localization and embrace it.”
Local content will drive Saudi growth, AmCham forum told
https://arab.news/yw9mh
Local content will drive Saudi growth, AmCham forum told
- The panel discussion revolved around the industrial transformation taking place in the Kingdom as part of Vision 2030 reforms
- Forrest Young, president of AmChamKSA Jeddah Chapter, welcomed representatives from Zahid Industries, Johnson Controls Arabia, SAWACO, and MARS Arabia
‘Cake not hate’ campaign becomes ‘Dates not hate’ in Madinah
- Dan said he was very impressed by Saudi hospitality and that his family was warmly welcomed
- He said being in Madinah exposed him to the true diversity of Islam
LONDON: A British autistic and non-verbal boy who has been visiting UK mosques and distributing cakes to promote solidarity amid an increase in far-right support in the country has taken his message of love to Madinah.
Joshua Harris, or “The Joshie-Man” as the 12-year-old is known to his social media fans, has handed out hundreds of his baked goods to worshipers at mosques in major British cities over the last few months.
The “Cake not hate” campaign came about after an Islamophobic attack on a mosque in his home city of Peterborough in October 2025.
Harris and his father visited Masjid Darassalaam, the mosque that was targeted, with cakes that the boy had baked and distributed them to the congregation soon after the attack. Since then, Harris has visited dozens of mosques in the UK.
On a recent trip to the Middle East, he and his father visited Madinah. In a local twist that pays tribute to the holy city’s famous date varieties including ajwa and ambar, Harris handed out dates to people in the courtyard of the Prophet’s Mosque. The “Cake not hate” campaign became “Dates not hate” for Saudi Arabia.
“He was greeted really, really warmly. There were some really touching moments where people were kissing his hands and his head. It was really lovely,” his father, Dan Harris, said.
Dan, the founder of global charity Neurodiversity in Business, said being in Madinah exposed him to the true diversity of Islam.
“We met people from all around the world. It was amazing. It’s like the United Nations there, you get people from different countries and it just goes to show you that the Muslim community, or the Ummah more generally, is not a homogeneous group,” he said.
“We saw people from Tajikistan and Uzbekistan and it was really interesting for us.”
Dan said his visit to Madinah, considered the second holiest city in Islam after Makkah for Muslims, was “profound and life-changing.”
He added: “I would say it’s my favourite city in the world due to the peace and tranquillity I felt there.”
Dan added that he was very impressed by Saudi hospitality: “Everywhere we went, people were taking down my number and insisting that we come for dinner, insisting they pick us up from the location. They were extremely attentive to Joshie as well, making sure his needs were met. We felt a great sense of welcome, something Saudi Arabia is known for.”
